Designing a Social Media Marketing Strategy

Live Webinar Date: Date Register Here Social media can work for your business, as long as you know what to do. Stop using the shotgun approach with social media and develop a strategy that actually works for your business.

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Katie Waechter has been writing since age twelve and has over 15 years of combined experience in creative writing, technical writing, social media marketing, and content marketing. More about Katie Waechter Additional Portfolio…

Katie Waechter
Social Media and Content Marketer

In This Webinar You Will Learn…

  • Which social media platforms are best for which business industries
  • How to create a high-quality social media post
  • Instagram Engagement 101 – the basics
  • Facebook Advertising 101 – the basics
  • LinkedIn Lead Generation 101 – the basics

Benefits of Attending This Webinar

  • Increase credibility and brand awareness
  • Understand how to leverage social media to bring you more business
  • Learn tangible practices to apply to your social media strategy on Facebook, Instagram and LinkedIn

Webinar Notes

Content…

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Directions:

  1. Right click on image below.
  2. Select “save image as” from the right click menu.
  3. Download the image to your computer.
  4. Upload the image to your email marketing program or social media post.
  5. Use the webinar details on this page to create your own version of what this webinar is about and why you think your contacts will find value in this webinar.
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Leveraging the Power of Media for Business Growth

Live Webinar Date: January 7, 2020 Register Here Media is a tremendous resource to bring recognition to your business and increase sales. This webinar will focus on how to effectively utilize a host of media platforms to reach your target audience.

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Guy Dawson refers to himself as a “natural cheerleader” and loves to see people succeed. Launching his PR firm in 2008 was the culmination of everything he had done, Journalism, Networking and Public Speaking. His ideal client is passionate about their product and their message and congruent with their purpose. “I will never give up on a person’s story unless they give up.” More about Guy Dawson…

Guy Dawson
Public Relations & Media Marketing

In This Webinar You Will Learn…

  • How to create valuable relationships with business journalists & bloggers
  • Do-it- yourself methods for creating and distributing money making press releases
  • 5 Easy Steps That Will Make Your Company a Magnet for Media

and much more…

Benefits of Attending This Webinar

  • Broadcast your brand image and marketing message to a wider audience.
  • Create and distribute press releases with more ease and success.
  • Experience media coming to YOU for a story.

Webinar Notes

Content…

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Directions:

  1. Right click on image below.
  2. Select “save image as” from the right click menu.
  3. Download the image to your computer.
  4. Upload the image to your email marketing program or social media post.
  5. Use the webinar details on this page to create your own version of what this webinar is about and why you think your contacts will find value in this webinar.
  6. Remember to grab the webinar registration link and add it to your announcement.

Social Justice – When It Does/Doesn’t Make Sense

Live Webinar Date: January 21, 2019 Register Here Social Justice Issues are “in vogue”, especially with large/global brands. But many smaller brands and enterprises find themselves forced, needing or wanting to jump into the social justice fray. Business beware, what’s justice for some can be an injustice for others. It’s all about your customers.

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Ed Faruolo has an exceptional track record for creating and securing sustainable market opportunities for new and existing business ventures.  Ed’s consulting clients actively seek him out to quickly evaluate and design the fastest path to sustainable customer growth and engagement.

Ed’s highly rated workshops are used by Fortune 500 companies, as well as small/mid caps and start ups. He served as Chief Marketing Officer for CIGNA corporation where he drove the brand strategy to transition them to a tier 1 player in the global health benefits business. More about Ed Faruolo…

Ed Faruolo
Brand Strategy

In This Webinar You Will Learn…

  • The best and worst practitioners of social justice – and why
  • How to think about social justice strategically, vs. emotionally
  • What is the right environment, or not, for social justice and your brand
  • What are the right issues and alliances that will resonate with your customers
  • How to avoid getting lost in competitive noise
  • How to assure authenticity
  • Realistic goal setting success measurement

Benefits of Attending This Webinar

  • You will know if social justice marketing is right for your customer base
  • What and Who to align your brand with
  • How to set realistic goals and measure success

Webinar Notes

Content…

Webinar Advertising Flier

Directions:

  1. Right click on image below.
  2. Select “save image as” from the right click menu.
  3. Download the image to your computer.
  4. Upload the image to your email marketing program or social media post.
  5. Use the webinar details on this page to create your own version of what this webinar is about and why you think your contacts will find value in this webinar.
  6. Remember to grab the webinar registration link and add it to your announcement.

Ongoing SEO Improvement Case Study

This SEO Improvement Case Study compares 2 websites/domains both created on 7/20/2018 and located on the same server. I’m going to use this article to record my SEO actions and track results. You’ll see which actions produce the best most rapid results. I have control over both websites as the owner. Return often to see new SEO improvement actions and their results.

SEO Comparative Case Study between NetworkLasVegas.com and MarketingDepartmentLV.com
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Review these Top 7 Signs Your Business Needs a Marketing Department and begin to make adjustments. You will experience immediate improvement in your marketing results.

1) Sales Could Be Better

You’re not alone in feeling that sales could be better. The majority of business owners would welcome an increase in sales. And, in today’s competitive marketing climate we have found that even those businesses that are realizing stability and growth can unexpectedly experience a threatening downturn. Now, let’s get down to the underlying issues that might be the cause of your concern that sales could be better…

What to do when sales are down

How to sharpen the focus of your business so your market is clear about what your offer and to whom.

2) Three Clients/Friends/Employees Cannot Agree on the Focus of Your Business

Go ahead and interview 3 clients or friends or employees who you believe know you and your business. If you can’t identify 10 who will answer the following questions, that’s an issue in itself:

  • What is the main focus of your business? (Not just your profession, but your particular business.)
  • Whom do you serve? (“Everybody” who needs your generic type of service is not a valid answer.)
  • Who are your competitors?
  • What primarily sets you apart from your competition?

If your business is not consistently focused, your market audience, your team and your vendors are unclear regarding what action to take.

3) Marketing Message Mismatch

By this, we mean the message on your website, your business card, brochures, social media, how your phone is answered, how your sales force communicates, how your team communicates, the content of your initial interview and exit interview etc.

If your marketing message is not consistently focused, your market audience, your team and your vendors are unclear regarding what action to take.

How to add impact to your marketing message
How to manage your business reviews across the internet

4) Poor Client Reviews

Your average review is less than 4.5 stars. This is the level required for a business to succeed in today’s competitive business climate. Check the Google and Facebook review average for your business. Also, you should be getting an average of 1-2 new reviews weekly. Your business is in a critical danger position if you do not answer reviews immediately (within 24 hours) in a manner most beneficial to your business reputation.

Today’s market audience is more likely than ever before to decide whether to use your business based on readily available reviews on the internet.

5) Frequent Marketing Vendor Changes

By vendors we mean the people who manage your website, your social media, your printing, your media advertising…etc. Why do businesses change vendors frequently, meaning more often than every 4 years?

  • Poor vendor selection practices.
  • Vendors are not clear on the focus on your business.
  • Vendors are not clear on what is expected.
  • Vendor expectations are not realistic.
  • Vendors are not managed properly.
  • Vendors are not coordinated with one another.
  • Vendors are not rewarded or celebrated for success.

Note: If average employee retention is less than 4 years, this is also a symptom of a business health issue.

Frequent change in vendors and team members can be a symptom of unclear focus and/or poor management.

How to attract a team of effective, powerful marketing vendors
How to create an effective, unified, integrated marketing plan and strategy

6) No Plan in Place to Address the Above

This means the plan is in writing and every member of your team has viewed the plan and integrated it into their daily work activity. Here are the marks of a good marketing plan:

  • Is in writing
  • Fits your brand
  • Fits your business goals
  • Clear, brief, easy to understand
  • Every team member and vendor knows the basic plan
  • Has specific measurable goals
  • Is reviewed and updated every 6 months

As has been said quite often: “Fail to plan and plan to fail.”

7) Plan in Place, But Not Consistently Worked and Tracked

  • Not enough time or resources.
  • The plan is sitting in a file somewhere.
  • No team member is primarily responsible to work the plan or is given at least 4 hours/week to consistently advance and monitor marketing progress.

It’s not the plan in the file that counts, it’s the plan that is consistently executed, measured and updated.

How to consistently work your marketing plan and track results

Now What?

If you’ve carefully reviewed the above 7 signs, you will know if you need a marketing department for your business.

When will you take action?

The line between business stability and instability is a very fine line. You can take one important proactive step now to help ensure the continued stability and growth of your business.

What if you could easily and affordably get accurate, detailed answers to the “Top 7 Signs Your Business Needs a Marketing Department?

What if you could know that it’s possible and affordable to grow your business with your own marketing department?

I Am Ready to Take Action

Get Help Now