Take control of your relationship marketing.

Live Webinar Date: September 17, 2019 Register Here Up-sell and cross-sell to the existing and former clients.

Katia Di Egidio, CEO, is an accomplished business growth expert with 20 years of professional experience within diverse industries and has a proven track record leading Quality and Performance Improvement in complex organizations. She is a bilingual, multicultural, dynamic professional with high integrity and passion for results including the creation of profitable business growth through innovative sales and marketing programs, customer focus, product innovation and operational efficiencies that drive optimal business performance.
More about Katia Di Egidio…

Katia Di Egidio
CEO, Business Growth Acceleration

In This Webinar You Will Learn…

  • Relationship marketing (know your sales process)
  • Drip campaigns the easy way
  • Up-selling
  • Cross-selling
  • Joint Ventures and Alliances
  • Former clients
  • Surveys

Benefits of Attending This Webinar

  • Increase revenue
  • Leverage the cost of acquisition of existing and former clients
  • Relationship Marketing and referrals

Webinar Slides

Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 001 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 002 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 003 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 004 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 005 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 006 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 007 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 008 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 009 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 010 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 011 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 012 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 013 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 014 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 015 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 016 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 017 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 018

Webinar Notes

Take Control of Your Relationship Marketing

Tactics to Fit Your Strategy

Katia Di Egidio

Get in Motion!

Utilize Low Hanging Fruits Tactics

Act every day in favor of your long term plans getting your business in motion

You Can’t Steer Something That’s Not in Motion!

  • Put yourself and your business in motion. This is the most
    important aspect: Make the decision and deal with the
    outcome.
  • Low hanging fruit tactics enable you to achieve
    momentum.

Who Is Katia Di Egidio?

About me…

  • CEO
    • AITAK SOLUTIONS
    • MARKETING DEPARTMENT LV
  • AUTHOR OF THE BOOK
    • “THE ESSENCE OF YOUR BUSINESS IS YOU”
  • OVER 25 YEARS OF EXPERIENCE IN BUSINESS
    CONSULTING, COACHING AND MENTORING

A little more about me…

  • MOTORCYCLE RACER
    • EXPERT IN SPEED
    • TAKE CONTROL OF YOUR BUSINESS
  • BUSINESS GROWTH EXPERT
    AND MARKETING STRATEGIST
  • CONTRIBUTOR FOR
    THE SIX-FIGURE COACHMAGAZINE

Six Gears in Your Business

  • Strategy
  • Sales and Marketing
  • People
  • Operations
  • Systems
  • Business Financials

Long-term vs. Short-term

Long-Term

  • Your objective:
    • What are you ultimately trying to achieve?

Long-Term

  • Your exit strategy or end game
    • Transition, valuation, structure

Short-Term

  • Planning and execution:
    • How are you going to get there?

Short-Term

  • Are your tactics in line with your strategy?

Take Control of Your Relationship Marketing

Strategy vs Tactic

Applying the concept of “Low Hanging Fruit”

What is Relationship Marketing?

How can I leverage it in the short term?

Where is the low hanging fruit?

RELATIONSHIP MARKETING IS A FACET OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) THAT FOCUSES ON CUSTOMER LOYALTY AND LONG-TERM CUSTOMER ENGAGEMENT RATHER THAN SHORTER-TERM GOALS LIKE CUSTOMER ACQUISITION AND INDIVIDUAL SALES.

  • Leads
  • Conversions
  • Transactions
  • Pricing
  • Profits

The Profit Growth Calculator

RELATIONSHIP MARKETING SHORT-TERM

CREATE THE ENVIRONMENT WHERE YOU CAN TRANSACT MORE WITH YOUR CLIENTS

  • Leads
  • Conversions
  • Transactions
  • Pricing
  • Profits

The Profit-Growth Calculator

DON’T get trapped into thinking that building a successful and profitable business is
more luck than skill. You can dramatically increase your leads and revenue by focusing
to Reveal Results

Profit-Growth Calculator Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com

More Leads

Input number of annual leads.

Last:
Phone:
Company:
Email:

MORE SALES

More Transactions
Input annual transactions per customer,

Higher Prices
Input average amount of each transaction,

MORE GROSS PROFITS

Gross Profits
Input annual profit as a percentage,

What are the basics of Relationship Marketing?

Customer Relationship–B2B vs B2C

  • Do You Know Your Clients?
  • Purchasing habits
  • Seasonality
  • Surveys

Customer Relationship Management

  • Organizing information
  • Segmenting
  • Communication tools
  • Drip Campaigns

Segment Offering

  • What are you offering?
  • Existing and new products and services
  • Ask referrals

Customer Service

  • Be of service to your clients
  • Follow up
  • Customer Experience

Customer Relationship: Fundamentals of human behavior

  • Prospects pay attention to negative messages
  • Prospects buy based on emotions and use logic to justify the purchase
  • Prospects want to buy from a “unique” business
  • Prospects buy value NOT price
  • Prospects buy what they want, not what they need
  • Prospects buy SOLUTIONS, not features, and want the “best deal”
  • Prospects will do everything to avoid pain and nothing to obtain pleasure

Customer Relationship Management

1. Interrupt

  • Are your existing customers aware of all you are offering?

2. Engage

  • Can you engage in conversation about what they want?
  • Do you know what they need?

3. Educate

  • Can you educate them about your offering finding missed opportunities?

4. Follow-up and Close

  • Are they open to an offering you have available?

Short Term Tactics and Segmenting:

Analyze recent purchases to find missed opportunities

Relationship Marketing Tactics

1. Up-Selling means offering a higher grade or quality or size of the item that the customer may be interested in
2. Cross-Selling means offering other products or services which complement the item the customer is interested in
3. Drip Campaigns can help you automate some connections and build relationship Broadcasts vs Series Campaigns

Customer Service

  • Know your sales process
  • Handle objections
  • Nurture the relationship
  • Wants vs Needs
  • Reactivate former clients
  • Create a “Customer Experience” flow

Customer Cost of Acquisition

Leverage your Relationship Marketing

  • Leads
  • Conversions
  • Transactions
  • Pricing
  • Profits

RELATIONSHIP MARKETING FOCUSES ON CUSTOMER LOYALTY AND LONG-TERM CUSTOMER ENGAGEMENT

KNOW YOUR ACQUISITION PROCESS AND STEPS TO CUSTOMER INVOLVEMENT TO BUILD THE RELATIONSHIP IN THE EVERYDAY TOUCHES WITH YOUR CUSTOMERS.

Katia Di Egidio

Katia@AitaK-Solutions.com

(702) 823-0102

In two weeks–Gordon Jones–10.01.2019

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