5 ways to fully integrate your website into your marketing process.
How to move beyond dead-end marketing

Live Webinar Date: November 19, 2019 Register Here Until your website is fully integrated into your marketing process, it’s like driving down the road at 100 miles an hour with no destination. You are basically engaged in dead-end marketing. Dead-end marketing is a lot of time, effort and money that goes nowhere. For example, you put your time, energy and money into sending out 5000 flyers and yet there is no reason on the flyer to go to your website. The recipient reads the flyer and throws it away…that’s dead-end marketing. On the other hand, if all your marketing leads prospects to your website where you are engaging them, now you can drive down that road at 100 miles an hour with all your good marketing activity that leads to a true destination. In this webinar you will learn how to move beyond dead-end marketing.

Tori Jones has helped hundreds of business owners with their web design, internet marketing and systems creation since 2003. Additional portfolio and more about Tori Jones

Tori Jones
Web Developer

In This Webinar You Will Learn…

  1. Do you own your website and why is that important?
  2. Ensuring your website is the hub of your marketing process.
  3. Creating your marketing funnel.
  4. Website call-to-action end points.
  5. Use website to accomplish customer engagement for processes.

Benefits of Attending This Webinar

  • Receive more new business leads from your website.
  • Increase the effectiveness of your marketing collateral.
  • Increase the effectiveness of all your marketing projects.
  • Receive more traffic on your website and a higher standing in the search engines.

Webinar Slides

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Webinar Notes

Low Hanging Fruit: 5 Ways to Fully Integrate Your Website into Your Marketing Process.

How to move beyond dead-end marketing!

David Smith & Tori Jones

You Can’t Steer Something That’s Not in Motion!

  • Put yourself and your business in motion. This is the most important aspect: Make the decision and deal with the outcome.
  • Low hanging fruit tactics enable you to achieve momentum.

Who is David Smith?

President and founder of MarketingDepartmentLV.com, and NetworkLasVegas.com. Over 15 years providing digital, content marketing and relationship networking services.

Marketing Challenges Faced by Businesses:

  1. Locate the best marketing vendors.
  2. Manage the marketing vendors.
  3. Coordinate the work of the marketing vendors.

If unsuccessful:

The result is mediocre marketing activity performance along with continually restarting marketing programs (new website, new social media approach…etc.).

MarketingDepartmentLV Mission:

To ensure that Las Vegas businesses spend less effort on their marketing while getting better results through outsourcing their marketing department.

Are you a hiking enthusiast in the Las Vegas area? View David’s website: LasVegasAreaTrails.com

Who is Tori Jones?

President and founder of WebDesignIsland.com, and IslandFunnels.com.

Tori Jones has helped hundreds of business owners by developing websites and lead generation systems since 2003.
Her mission is to “do-it-right the first time”, which will keep you relevant among rapid technology changes and extend your online presence longer.

With an eye for design and over 20 years of hands-on tech experience, she specializes in designing the website of your dreams and fully automating your online marketing.
She uses the highest-standards and can move very quickly due to her impeccable organizational skills.

Tori has successfully completed 100s of websites and is now developing a 100%-done-for-you lead generation system.

5 ways to fully integrate your website into your marketing process.

  1. Do you own your website and why is that important?
  2. Ensuring your website is the HUB of your marketing process.
  3. Creating your marketing funnel.
  4. Website call-to-action end points.
  5. Using your website to accomplish customer engagement.

1. Do You Own Your Website And Why Is That Important?

There Are 2 Ways to Build A Website:

  1. You pay to use a service and try to build it yourself, but you are really on their website/domain name, not yours… https://WebDesignIsland.Wix.com https://IslandFunnels.Shopify.com
  2. A skilled web designer builds a custom website in wordpress on your domain name…”Your Brand” https://WebDesignIsland.com https://IslandFunnels.com

WEBSITE TRAFFIC

  1. All the SEO work you do, and social media work goes to another domain: https://WebDesignIsland.Wix.com https://IslandFunnels.Shopify.com – Building their brand, NOT yours!
  2. All the SEO work you do, and social media work goes to your domain: https://WebDesignIsland.comhttps://IslandFunnels.com – Building your brand.

2. Ensuring Your Website Is The HUB Of Your Marketing Process.

Are You Bypassing Your Website? Point all your marketing collateral, networking efforts and social media accounts toward your website.

Don’t make links away from your website to social media sites. They own all your content.

Don’t make all your communication happen on social media sites, point all communication to your website and have customer interaction happen there.

How to use Social Media

https://WebDesignIsland.com https://IslandFunnels.com

Using Social Media to get visitors to your Website for FREE!

3. Creating Your Marketing Funnel.

Point all social media, print, signups for email lists, contact forms and payments to your website. Place products on your website. Complete product purchase on your website. This generates more traffic and raises your standing in the search engines…for free.

4. Website Call-To-Action End Points.

Are you using Call-To-Action?

  • You can place a CTA anywhere on your site, but it’s important to do it right.
  • You want your CTA to grab the attention of your visitors and really entice them to click.
  • Show your visitors an offer that they can’t refuse. Not only does it have to be visually appealing, but the content has to be persuasive as well.
  • In order to ensure your calls-to-action generate leads, you also need to remember the buyer’s journey.

Follow these best practices

  • Make them action-oriented
  • Use persuasive text
  • Include strong visuals
  • Create a sense of urgency
  • Make them easy to find

5. Use Website To Accomplish Customer Engagement.

  1. DO NOT BYPASS YOUR WEBSITE: Engagement such as filling out a form, watching a video or using a call-to-action keeps them on your site longer.
  2. ALL-IN-ONE: Your website can track everything for your business. It can be your store, your CRM, your appointment scheduler, library of content, membership, funnel, blog (visitors can comment, share content) etc.
  3. AWAY FROM WEBSITE: Never use links that direct them away from your Website (i.e. Facebook, Payment site, membership site, ). To build website traffic, you need to keep visitors there.

Keeping Website Maintained

  • Design Current? (Mobile Devices)
  • Software & Plugins Updated? (Security)
  • Weekly Backups? (Recovery time)
  • Make changes or Easy Editing (training)
  • Live or Email Support 7 Days A Week?

* DECEMBER SPECIAL *

Website Support Website Hosting

  • Make small changes to your website for you
  • Updates to Website Software/Plugins
  • Fix Website Issues
  • Full Website Backups Weekly
  • Install SSL Certificates and Renewal
  • Includes 2 Unlimited Email Accounts
  • Fix Hosting Issues
  • Fix Email Issues
  • Live or Email Support 7 Days/Week. For 1 Domain or Subdomain.

$58/mth
Billed Quarterly
1 MONTH FREE!
Expires December 15, 2019

David Smith

(503) 816-9665
DavidSmith@MarketingDepartmentLV.com

Tori Jones

(702) 612-9900
info@WebDesignIsland.com

Webinar Advertising Flier

Directions:

  1. Right click on image below.
  2. Select “save image as” from the right click menu.
  3. Download the image to your computer.
  4. Upload the image to your email marketing program or social media post.
  5. Use the webinar details on this page to create your own version of what this webinar is about and why you think your contacts will find value in this webinar.
  6. Remember to grab the webinar registration link and add it to your announcement.
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