Even the Most Beautiful Website without Search Engine Optimization is Like Being “All Dressed Up with No Place to Go”
What is Search Engine Optimization?
Search Engine Optimization, also referred to as SEO refers to optimization of your website visibility in internet search engines such as Google and Bing.
Why is Search Engine Optimization Important?
If your website does not appear on page one when potential customers search for products and services in your profession niche you are basically invisible. This means huge lost business opportunity for you, while your competitors receive most of the new business from viewers searching the internet.
What is the Challenge of Achieving Page One Search Engine Optimization?
With literally 10s of thousands of competitors vying for page one placement, getting into the top 10 on page one can seem virtually impossible, and many businesses give up. This is unfortunate in that there are still options available for achieving page one search engine optimization.
What are the Options Available for Achieving Page One Search Engine Optimization?
A business has 2 basic options for achieving page one search engine optimization:
- Paid Search Engine Optimization (PPC): Launch a PPC (pay per click) campaign through such programs as Google Adwords, Bing or Facebook. Although visibility can be instant, this can be very expensive and a huge drain of marketing resources unless an ROI can be quickly achieved. Paid search engine optimization is quite a sophisticated science. In addition, many viewers ignore the paid ads and go straight to the organic listings on the search engines. And, when you stop paying, your website disappears in the search engines.
- Organic Search Engine Optimization: This is visibility on the main section of the search engine results page where most viewers look for products and services. There is no cost required by the search engines for organic optimization and your website visibility lasts until a competitor business does a better job of organically optimizing their website. However, there is a substantial, continual time investment and for this reason many businesses hire search engine optimization experts or outsource this activity to an expert on a retainer basis.
Organic Search Engine Optimization by Marketing Department LV
To help you land on page one of the search engines, Marketing Department LV optimizes your website according to the following 4-point criteria required by the major search engines. We configure and track specific metrics in each of the 4 areas.
Organic search engine optimization is an ongoing task that builds results over time. The results can be lasting. Consider that your competitors will have to expend the same effort to achieve page one organic search engine optimization, so they will have a difficult if not impossible time of bumping you off page one as long as you’re engaged in the regular activity of maintaining search engine optimization. Based on your average earnings per new client and the number of new clients attracted by page one placement, the benefits can be tremendous for the growth of your business!
How long does it take to see results?
The chart below outlines the first 3 months of Marketing Department LV search engine optimization activity where we begin to achieve initial momentum. We’re initiating a comprehensive approach involving both the content and functionality of your website and links to your website from across the internet.
Domain authority and trust are the most important metrics and moving these upward takes time. With consistent, strategic investment of effort, you may begin to see your website rising in the search engine standings within the first 45-60 days. As we achieve momentum, progress can accelerate until it is nearly impossible for your competitors to rise above you! This may be one of the smartest investments you can make for your business!
But note that due to the consistent ongoing activity required to create good search engine optimization, this is not a one-time project like the construction of your business logo or website. Our most successful clients are on a regular monthly search engine optimization retainer with Marketing Department LV. This is common industry best practices for the delivery of search engine optimization services.