Ongoing SEO Improvement Case Study

This SEO Improvement Case Study compares 2 websites/domains both created on 7/20/2018 and located on the same server. I’m going to use this article to record my SEO actions and track results. You’ll see which actions produce the best most rapid results. I have control over both websites as the owner. Return often to see new SEO improvement actions and their results.

SEO Comparative Case Study between NetworkLasVegas.com and MarketingDepartmentLV.com

Master SEO Progress Charts

NetworkLasVegas.com
DateAuthorityPages IndexedPage WarningsAlexaBacklinksAuth Top 5 BacklinksLink Equity
10/31/20188631Not Registering421528
11/16/20189649Not Registering5824,17,17,15,1545
 
MarketingDepartmentLV.com
DateAuthorityPages IndexedPage WarningsAlexaBacklinksAuth Top 5 BacklinksLink Equity
10/31/2018875110,261,486371529
11/16/2018976210,261,4865824,17,17,16,1543

SEO Activity Log

7/20/2018 Domain Creation (registered through 7/20/2020) 8/1/2018 onward: Weekly eblasts cause list members to click on links leading back to website. 9/15/2018 Backlinks set from https://1stinsightcommunications.com (Domain Authority 23) 10/31/2018 Updated domain registration address. 11/13/2018 Fixed SSL issues with Really Simple SSL Plugin to make site fully SSL compliant. 11/16/2018 Created and optimized a YouTube channel for https://networklasvegas.com, then uploaded and optimized 3 webinar videos (about 1 hour each), pointed back to the website. Also created a post for each video (3 new posts, 1 new category “webinar”), new top menu link for the webinar videos.

Domain Creation: 7/20/2018 (registered through 7/20/2020) No weekly eblasts. About 9/15/2018 Backlinks set from https://1stinsightcommunications.com (Domain Authority 23) 10/19/2018 Linked to my LinkedIn account: https://www.linkedin.com/in/david-smith-37b51613/ 10/31/2018 Updated domain registration address, Created first Google Blogger post linked back to https://MarketingDepartmentLV.com. 11/1/2018 Updated and linked Google My Business; Updated and linked Google Plus, both to https://MarketingDepartmentLV.com 11/13/2018 Fixed SSL issues with Really Simple SSL Plugin to make both sites fully SSL compliant. 11/27/2018 Re-optimized images; Re-authenticated site with Google through Yoast SEO plugin

General Observations

11/16/2018: Domain authority on both sites rose from 8 to 9. However domain authority on the highest backlink site https://1stinsightcommunications.com also rose from 23 to 24. This leads me to suspect that the domain authority increase was more due to the age of the 3 sites than any SEO activity.

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