The 5-Step Online Review System for Business Growth
Live Webinar Date: October 15, 2019 Register Here
Mastery of the online review system for business growth gives you a unique competitive edge. Your online reviews sit next to your competitors online reviews, so the viewer knows immediately if you stand out in a positive way. Following The Online Review System you’ll learn in this webinar will give you this immediate, lasting competitive edge.
Debbie Kluska Debbie Kluska has helped dozens of businesses across the United States grow their online reputation. Having worked previously in industries where customer service was the only thing that separated you from your competitors, the importance of fulfilling customer expectations was always top of mind. Debbie’s passion is to combine old school experience with modern technology to help clients protect and market the reputation they have or to provide them ways to help achieve the reputation they want.
Debbie Kluska
Reputation Management
In This Webinar You Will Learn…
- How does your market make their buying decisions?
- The importance of your online reputation.
- How to monitor your online reputation for free.
- How the way you respond to your online reviews affects your customer service reputation?
- How to respond to both positive and negative online reviews.
- How to ask for online reviews and increase your chance of getting a “yes”.
- How to turn your online review into a powerful marketing piece.
- Why “free” is not necessarily free.
- How to automate the online review process?
Benefits of Attending This Webinar
- Know the status of your online reputation.
- Know how to track your online reputation.
- Know how to improve your online reputation.
Webinar Slides
Webinar Notes
Low Hanging Fruit
Benefits of The 5 Step Online Review System David Smith & Debbie Kluska
Get in Motion!
Utilize Low Hanging Fruits You Can’t Steer Something That’s Not in Motion!
- Put yourself and your business in motion. This is the most important aspect: Make the decision and deal with the outcome.
- Low hanging fruit tactics enable you to achieve momentum.
Who is David Smith?
President and founder of MarketingDepartmentLV.com, and NetworkLasVegas.com. Over 15 years providing digital, content marketing and relationship networking services. Marketing Challenges Faced by Businesses:
- Locate the best marketing vendors.
- Manage the marketing vendors.
- Coordinate the work of the marketing vendors.
If unsuccessful: The result is mediocre marketing activity performance along with continually restarting marketing programs (new website, new social media approach…etc.). MarketingDepartmentLV Mission: To ensure that Las Vegas businesses spend less effort on their marketing while getting better results through outsourcing their marketing department. Are you a hiking enthusiast in the Las Vegas area? View David’s website: LasVegasAreaTrails.com
Who Is Debbie Kluska?
VICE PRESIDENT–BEST ONLINE REP DEBBIE KLUSKA HAS HELPED DOZENS OF BUSINESSES ACROSS THE UNITED STATES GROW THEIR ONLINE REPUTATION. HAVING WORKED PREVIOUSLY IN INDUSTRIES WHERE CUSTOMER SERVICE WAS THE ONLY THING THAT SEPARATED YOU FROM YOUR COMPETITORS, THE IMPORTANCE OF FULFILLING CUSTOMER EXPECTATIONS WAS ALWAYS TOP OF MIND. IN TODAY’S ENVIRONMENT, ONLINE REVIEWS HAVE REALLY CHANGED THE GAME. 90% OF CONSUMERS SAY THAT POSITIVE ONLINE REVIEWS INFLUENCE THEIR BUYING DECISION. HER COMPANY HELPS ITS CLIENTS GAIN MORE ONLINE REVIEWS WITH EMAIL/TEXT MESSAGE MARKETING CAMPAIGNS. HER CLIENTS KNOW THAT COMMITTING TO A PROGRAM WHERE YOU ASK ALL YOUR CLIENTS ABOUT THEIR EXPERIENCE AND VALUING THE FEEDBACK RECEIVED IS ONE OF THE MOST VALUABLE THINGS YOU COULD DO FOR YOUR BUSINESS. THEY LIKE TO CELEBRATE NEW POSITIVE REVIEWS BY SHARING THEM ONLINE IN CREATIVE WAYS SUCH AS WITH REVIEW IMAGES AND REVIEW VIDEOS.
The 5-Step Online Review System for Business Growth
By following The 5-Step Online Review System you will learn in this webinar you will get an immediate, lasting competitive edge.
How Does Your Market Make Their Buying Decisions???
The 5-Step Online Review System for Business Growth
Step 1: Continual Awareness Step 2: Rapid Response Step 3: Request Reviews Step 4: Leverage Reviews for Marketing Step 5: Automate Your Online Review System
Step 1–CONTINUAL AWARENESS
How To Monitor Your Online Reputation for free:
- Do you know what business listing are out there for your company? Have you created/claimed your listings? Do you know how to login?
- On online review sites such as Google, Yelp and even Facebook, you can set up to receive email notifications to be alerted when people interact with your page.
Step 2–RAPID RESPONSE
The way you respond to your online reviews affects your customer service reputation:
- Responding to online reviews gives you another chance to interact with your clients/customers.
- Say THANK YOU if someone took the time to review your business!
- Answering a negative review takes a bit of courage but is a MUST! Remember to never argue! If you can simply make it right, then do it. If you know who the person is, contact them offline and see if you can fix the situation. If you can, chances are the review will update their online review to reflect a more positive experience.
Potential Customers/Clients will be looking at your reviews most of the time before they use you. The way you reply or if you simply ignore what is being said about you online will help form a person’s opinion of your company.
Step 3–REQUEST REVIEWS
How to ask for online reviews and increase your chance of getting a “yes”:
- Simply ask–Pros & Cons
- Provide easy ways for people to review you such as links on your email footer or links on your website.
- Automate your process with an email or text message campaign
Step 4–LEVERAGE REVIEWS FOR MARKETING
How to turn your online reviews into a powerful marketing piece:
- Use in print material.
- Showcase your reviews onto your website
- Share to social media for greater exposure
- Use in videos about your services
Step 5–AUTOMATE YOUR ONLINE REVIEW SYSTEM
How to automate the entire review processes. Why “free” is not necessarily free
Benefits to the 5 Step Online Review System
- Continuously improve your customer service processes and reputation.
- Achieve a 5 Star Online Reputation
- Gain new content for marketing
- Attain higher visibility on search engines
- Receive more new requests for your products and services
Fun Statistics!
Review ratings are the biggest driver of clicks in local SERPs
- Source: BrightLocal
Consumers read an average of 10 online reviews before feeling able to trust a local business.
- Source: BrightLocal
Businesses ranking in Google’s local positions 1-3 have an average of 47 reviews, while businesses in positions 7-10 have 38 reviews
- Source: BrightLocal
70% of consumers that are asked to leave a review go on to write one.
- Source: BrightLocal
89% of consumers read businesses’ responses to reviews
- Source: BrightLocal
Every 1-star increase in a Yelp rating leads to a 5-9% increase in revenue
- Source: Harvard Business School
David Smith
DavidSmith@MarketingDepartmentLV.com (503) 816-9665
Debbie Kluska
debbie@bestonlinerep.com (702) 496-4200
Next Week
How to create or update a video marketing strategy for your business. -Richard De Paso, Member of MarketingDepartmentLV.com and Owner of Aardvark Video Productions, Las Vegas
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