Ed Faruolo has an exceptional track record for creating and securing sustainable market opportunities for new and existing business ventures. Ed created VitaLincs to help companies be more vital to the markets they serve, and to design how they continually add value and grow with their customers. Ed’s consulting clients actively seek him out to quickly evaluate and design the fastest path to sustainable customer growth and engagement.
Ed’s highly rated workshops are used by Fortune 500 companies, as well as small/mid caps, start ups and is a sought out faculty member of the Association of National Advertisers (ANA)… Ed served as Chief Marketing Officer for CIGNA corporation where he drove the brand strategy to transition them to a tier 1 player in the global health benefits business. Ed also led brand strategy for The Travelers and Lincoln Financial. At The Travelers he revitalized the umbrella mnemonic to become the most powerful financial consumer brand identity which continues to be leveraged today. He also served numerous consumer accounts during his ad agency days. In all positions he created or repositioned the brands to thrive in a rapidly evolving marketplace.