David Smith, president and founder has over 20 years experience in non-profit, government and corporate settings both as a digital marketing contractor and an inside marketing project lead. He works with clients to create a brand, marketing strategy and goals, then brings in and manages the talent and resources towards goal achievement.
As a pastor for 11 years, David had to consistently create valuable, engaging content that would call his listeners to action (sermons). This was very formative toward helping David create a master content creation strategy. Instead of presenting a message each week on whatever theme happened to be top of mind (his “favorite subject”), David mapped out a master plan in 3-year segments that would cover the entire scope of information essential to the success of his audience. This was the beginning of “Theme Mapping” which David now uses as a powerful tool to help businesses consistently create valuable content for their market audience over an extended period of time.
For many years David was a freelancer. Review his skills and work at https://1stInsightCommunications.com His background equips him to guide team projects with excellence.
As project lead for the Oregon Department of Transportation he created Oregon’s first on-line employment website, managing vendors, the work of a 20-member State IT department, 12 recruiters and 300 hiring managers. Following this, he created his own digital marketing business, https://1stInsightCommunications.com operating out of Oregon, Connecticut and most recently Nevada, then he took on a large 12-month project as marketing director for a Las Vegas law firm.
David formed the MarketingDepartmentLV after watching businesses struggle to select and manage quality marketing vendors integrating their work toward the fulfillment of the organization’s marketing goals.
To this purpose, David has vetted and assembled a high quality team capable of helping businesses identify their marketing goals, creating a strategy, pulling together and managing key resources and tracking results. David has a Bachelor of Arts degree from The University of Evansville in Evansville Indiana and a Master’s Degree (MDiv) from Fuller Theological Seminary.