How to Create and Automate a Lead Capture and Nurturing System
Live Webinar Date: February 18, 2020 Register Here When you automate your follow-up, it becomes consistent and effective. Learn how to create a lead capture form on your website that viewers are more likely to submit. Learn how to shorten your lead page links so they can easily be placed on a business card or spoken and remembered during a presentation. What is the difference between single and double opt-in lead forms and how do you decide which is better in your case? How do you automate a series of emails that will begin to engage your new subscribers and create a productive relationship with you and your business? And, how do you automate a sequence of sophisticated email messages that deliver information based on the particular needs and interests of various subscribers? Learn these strategies and more during this webinar.
Stan Shields is a proven expert in helping organizations grow by systematically implementing tactical organizational and database management practices. For example, Stan grew a 40-member $8K/month martial arts organization to 250 members and $40K/month by creating a seamless flow from first contact through client acquisition and exceptional customer service all the way to repeat and referral business. More about Stan Shields…
Stan Shields Lead Generation and Follow-up Professional
In This Webinar You Will Learn…
Why consistent contact and client follow-up is vital to the growth of your business.
Why businesses fail to consistently follow up with contacts and clients, and how overcoming this challenge can set your business above the competition.
How to automate your follow up so that it happens even while you sleep.
Learn the key to an approach that will bring your email marketing to a new level.
Learn about internet funnels and how they work for you like your own personal online sales rep.
Benefits of Attending This Webinar
Consistently follow up with all your business contacts, converting a greater percentage to new clients.
Promote greater client loyalty and retention.
Accelerate the growth of your business.
Spend less time doing marketing and more time serving clients!
Webinar Slides
Webinar Notes
Lead Capture and Nurturing Systems!
Why Do I Need An Automated Follow Up System?
Three Challenges With Manual Systems
Can’t read the handwritten Info
Run out of time for follow up
No additional follow up after the 1st contact
80% of Sales are Made somewhere between the 5th and 20th touch!
But!
Most sales reps only reach out between 1-3 times
Effective Lead Follow Up Systems Become Critical…
Not Just Nice To Have
Companies that nurture leads make 50% more sales at a cost 33% less than non-nurtured leads.
(Forrester Research)
Ok … I get it!
How do I follow up?
I don’t have time to make phone calls all day!
Email and Text Messaging
SMS / text message marketing, can be highly effective.
Why Email and SMS Work Better Together
Email and SMS marketing can work together to create a powerful customer experience that leads to lifelong advocates.
You can create personalized messages that leverage both tools
Using data from your email database you can target and personalize your SMS, which establishes a strong text campaign from the first point of contact
Emails deliver more details and specifics, and may include graphics, video links, etc.
SMS will be short to the point reminders, single item messages, information updates, etc.
5 Reasons To Combine Email And SMS
It’s Effective At Getting Your Messages Read
Everybody Owns A Smartphone
SMS Is Permission-Based
You Can Use SMS To Remind Subscribers Of The Emails You’ve Sent
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SEO Strategy and Actions by Priority – Quick hits with Big Results
Live Webinar Date: February 4, 2020 Register Here SEO (website visibility) improvements can be a complex and confusing venture, even for the experts. The rules continually change and there are many moving pieces to the puzzle. In this webinar you’ll learn an easy way to make important SEO improvements in your website to raise visibility in the search engines. The secret is to conduct SEO by priority. If you could make just one easy but important improvement, what would that be? If you could make a second easy but important improvement, what would that be? Chances are, your competition is stumped and therefore doing nothing. In this webinar you’ll learn how to begin doing something so that you can move ahead in the search engine standings.
David Smith has dedicated much of his internet marketing career to creating and refining strategies to increase website visibility in the search engines. More about David Smith…
David Smith
Internet Marketing Professional
In This Webinar You Will Learn…
How to understand SEO – simpler and more common sense than you might expect.
Why is it important to have a good standing on the internet search engines?
What are the key metrics Google and the other search engines use to determine your standing?
How to prioritize the simplest, yet most important SEO activities.
How to create an SEO action plan for your business website.
Benefits of Attending This Webinar
Raise the standing of your business website in the internet search engines.
Receive more new business from your website.
Stop wasting valuable time, effort and funds on strategies that are not likely to produce results.
The result is mediocre marketing activity performance along with continually restarting marketing programs (new website, new social media approach…etc.).
MarketingDepartmentLV Mission:
To ensure that Las Vegas businesses spend less effort on their marketing while getting better results through outsourcing their marketing department.
Are you a hiking enthusiast in the Las Vegas area?
How to Create and Automate a Lead Capture and Nurturing System
Mar 3
Shermara Walker
Creating a Positive and Engaging Team Culture Part 2
Webinar Advertising Flier
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Live Webinar Date: January 21, 2019 Register HereIn this webinar you’ll learn the value of creating a positive, engaging team culture in establishing a business positioned for sustainable growth.
Shermara Walker is an HR expert who has dedicated her career to advancing the HR community. Her primary focus is helping businesses grow through recruiting, equipping, managing and inspiring their teams to adopt a high-performance culture. She provides small and newly established businesses with cost-effective, results-oriented human resource management services, ensuring & exponentially increasing the organization’s success.
Why is it important to have a positive, engaging team culture?
What are the elements of a positive, engaging team culture?
Defining the position, responsibilities and expectations
Hiring well
Onboarding well
Managing and Communicating
Checking in, tracking performance against expectations
Handling closure and transition gracefully
Benefits of Attending This Webinar
You’ll create a workplace that is more productive, happy and enjoyable.
You’ll find it easier to attract top talent.
You’ll experience greater employee retention.
Webinar Slides
Webinar Notes
“Creating a Positive, Engaging Team Culture”
What is a positive, engaging team culture?
Why is it important to have a positive, engaging team culture?
What are the elements of a positive, engaging team culture?
Defining the position, responsibilities and expectations
Hiring well
Onboarding well
Managing and Communicating
Checking in, tracking performance against expectations
Handling closure and transition gracefully
What is a Company Culture?
A company is said to have a positive culture if its existing norms, values and systems facilitate its growth and development as well as a healthy relationship between its staff and management.
A positive company culture affords employees respect while expecting quality work every day, it encourages collaboration and trust between the employees and management.
A company is not an aggregate of its employees and management. It is a fully functional organism on its own.
Company culture is intrinsic to the company; employees do not influence the company’s culture.
Company culture is more implied than official; it is the unwritten codes of conduct that determine whether or not an employee tells her boss of her new ideas or the problems she encounters in the course of her job.
Creating a Company Culture
A company’s culture is formed 2 different ways:
An active process where management takes the initiative and creates the culture.
A passive process where the culture is left to chance.
What is a Positive, Engaging Team Culture?
A positive team culture will develop as team members approach individual responsibility in a manner that ensures a positive result for everyone else on the team.
As a leader, you model this behavior when you include the team, or individual members in decisions that affect them, which then leads to employees feeling passionate about their jobs, committed to the organization, and put discretionary effort into their work.
Why is it important to have a positive, engaging team culture?
In a recent survey of more than 1,400 US CEOs, over 90% of them agreed that culture was important in their company and that they believe that improving their company’s culture would improve its value. Furthermore, more than 50% of respondents said that positive company culture contributes to productivity, creativity and overall growth rates.
Where do you begin?
Grow off your current culture:
Building a positive corporate culture doesn’t mean employers should completely scrap everything their company currently stands for.
Rather than expecting employees to do a complete 180, employers should work on enhancing the current culture they have.
Ask employees what they do and don’t like about their current culture and work environment.
Leaders should use these suggestions to help create a positive corporate culture that’s appropriate for their workforce.
Taking these steps helps build a positive corporate culture.
Further nurture your growing team culture:
Create Goals: No organization can have corporate culture without clear goals in place. Employers should gather with their team to create goals and objectives that everyone can work towards. Creating a company goal brings employees together and gives everyone something specific to work towards–other than a paycheck.
Encourage Positivity: In order to build a positive culture, employers need to start by encouraging positivity in the workplace. It’s essential to promote positivity on a daily basis. Employers should lead by example by expressing gratitude, smiling often and remaining optimistic during difficult situations. Employees are much more likely to engage in positive behavior when they see their employers doing so.
Emphasize Employee Wellness: No organization can expect to foster a positive culture without healthy employees. Employees need to feel their best – physically, mentally and emotionally – in order to contribute to a positive culture. In many ways, employee wellness is a foundation for a positive corporate culture. Leaders should ensure that employees have the resources, tools and on – site healthcare opportunities they need to live their healthiest life – inside and outside of the office.
Create an environment of trust and foster social connections: Workplace relationships are an essential element to a positive company culture. When employees barely know their colleagues and rarely interact, there’s no possible way for a strong culture to grow. Leaders need to provide employees with opportunities for social interactions in the workplace. Consider weekly team meals, happy hour excursions or even a book club to get things started.
Benefits of a healthy and positive culture
Financial Benefits: At the economic level, a well – developed culture brings dramatic, sustained increases in productivity and performance. This is no surprise given that psychologists estimate that the average employee contributes only 20% of their potential.
Recruiting: A well – developed company culture, clearly stated in promotional materials, is a powerful recruiting point. Companies with an open, participative workplace, where people enjoy working and have broad opportunities for growth and creativity, attract top candidates. One of the measures of an excellent work culture is that existing employees urge their friends to join.
Better Employee Engagement: When employees are happy in a positive workplace, they work harder, are more focused, and are more engaged in the work they need to do. When employees are unhappy, stressed, or exposed to a negative workplace environment, they tend to disengage, which negatively impacts productivity and the bottom line.
Greater Loyalty: When a positive workplace culture is fostered, employees are happier, more committed to their employer, and more loyal. Reduced turnover in the workplace is good for everyone, not the least of which the business, which doesn’t have to endure the time and expense of hiring and training new workers.
Fewer Absences: Remember the first benefit we discussed, better health? Healthier employees are less likely to be absent from work, which can cost employers a significant amount of money in terms of productivity lost.
What can affect your culture negatively and how to avoid negative impact?
Toxic employees: Too much competition and a toxic work environment lead to a decrease in knowledge sharing, an increase in company politics and a transfer of destructive norms.
Focus on profit: A combined Columbia and Duke University study, found that a focus on figures over people can encourage unethical behavior. Shiva Rajgopal of Columbia University explained, “Our research provides systematic evidence — perhaps for the first time — that effective cultures are less likely to be associated with short – termism, unethical behavior or earnings management to pad quarterly earnings.
Poor communication: Companies must ensure leaders at all levels communicate values, vision, norms, goals and major changes effectively and regularly so that employees fully understand the processes taking place.
Resistance to Change: Phrases such as “we always do things this way,” “that won’t work here” and “it’s not my problem” hinder progress.
How does Negative Culture Affect Your Retention with Your Organization and How to Mitigate it?
Nothing affects employee morale more insidiously than persistent workplace negativity. It saps the energy of your organization and diverts critical attention from work and performance.
Negativity can occur in the attitude, outlook, and talk of one department member, or in a crescendo of voices responding to a workplace decision or event.
Although most dissatisfied employees will remain in the company for a steady paycheck, there are times where the toxicity becomes unbearable and they decide to try out their chances elsewhere
Elements of a Healthy Company Culture
Communication: The way executives communicate with employees — and the way employees talk to each other is a crucial aspect of your culture.
Incentives, Rewards and recognition: Reward the behavior you want to see. Celebrate behaviors that support and reinforce your culture and values and promote employees who believe in the culture.
Legends and lore: It’s important to share stories about how the company started or where it came from, as they help employees feel a part of something bigger than just themselves.
Practices: Of course, values are of little importance unless they are enshrined in a company’s practices. If an organization professes, “people are our greatest asset,” it should also be ready to invest in people in visible ways.
Finding the “RIGHT” Fit!!
How to Define Roles and Responsibilities and Expectations
Steps to Defining the Positions, Responsibilities and Expectations of the Company
Look at what you have, and what you need: The first thing that management should do is conduct an organizational audit. One simple way of doing this is to make a list of all the existing staff or employees of the company. Next, create another list, this time enumerating the roles and tasks that are performed in the business operations.
Pay attention to the position description of each position in your organization: Think of the position description as your guide or map, for both the management and the employee to know the direction that they will be taking in their attempt to attain the goals of the organization. The elements of the position description includes: Job description, roles and responsibility, skill set required, experience and educational requirement and performance management and indicators.
Prepare a final organizational chart: Once the roles and responsibilities of each member of the organization has been clearly defined, it is a good idea to create a final organizational chart, which will also define the relationships between and among all the departments, teams and individuals within the organization. Simply by looking at the chart, the employees will know who they should report to, and with whom they are expected to work or collaborate with.
Communicate the roles and responsibilities to the employees: There is no point in defining the roles and responsibilities if the employees are not made aware of them. Each employee should be clearly made aware of what is expected of him or her. This can be done through various communication methods, such as direct conversations with the concerned employees, group workshops and trainings and other similar activities.
Defining Staff Position, Responsibilities and Expectations
Here are a few reasons why you should define the positions, responsibilities and expectations of your staff:
Hiring the right People for the Job: From the beginning, having clearly defined roles will enable management to identify the type of people the company needs, so they can proceed to finding and hiring suitable candidates for the job.
Improved Collaboration between and among team members: If each employee’s role and responsibilities are defined clearly, collaboration and division of work becomes easy.
Efficiency: Finding a good fit or match between jobs and people will lessen and even eliminate errors and mistakes and improve quality of work.
Hiring Well
Hiring
Define the Job Before Hiring an Employee: Different roles in a company require different skill set and personalities. Before going into the hiring process, you must conduct a job analysis which involves collecting information about the duties, responsibilities, necessary skills and expectations of a particular job. This way, your search for the right candidate is streamlined to finding the person who matches the job description; this will simplify things for you.
Plan your Employee Recruitment Strategy: With the job description in hand, set up a recruiting planning meeting that involves the key employees who are hiring the new employee. The hiring manager is crucial to the planning. At this meeting, your recruiting strategy is planned and the execution begins.
Use a Checklist for Hiring an Employee: This checklist for hiring an employee will help you systematize your process for hiring an employee. This will help you keep in track of your recruiting efforts.
Check Backgrounds and References When Hiring an Employee: Effective background checks are one of the most important steps when hiring an employee. You need to verify that all the presented, sterling credentials, skills, and experience are actually possessed by your candidate.
Review Credentials and Applications Carefully: Next, you’ll screen all applicants against your list of qualifications, skills, experience, and characteristics. This streamlines the process and ensures that your time is spent on the most eligible candidates.
On-boarding Well
On-boarding refers to the process of orienting new employees in a manner that aids in overall retention. It goes beyond conventional orientation. This process involves getting employees acclimated to their new workplace.
Start Onboarding before Day One
This one sounds like a no-brainer, but you’d be surprised at how many companies wait until the last minute—or the day of—to start onboarding a new hire. The fact is, the sooner you begin, the more up to speed your new employee will be before he or she starts.
Also, the time before a new hire starts is prime to begin the dreaded paperwork process. No one wants to spend their first few hours, or days, sitting in HR working their way through a mountain of forms, so send them important documents such as employee handbooks, I-9s, payroll forms, and non-disclosure agreements beforehand.
Take a Community Approach
Pairing up your new hire with a seasoned employee to teach them the ropes is a tried-and-true method, but maybe it’s time to try a collaborative approach, which builds rapport with other teams much faster than one-on-one onboarding.
It’s a challenge for any one department to know the answer to every question to arise during onboarding, so it makes sense to rely on each team for their area of expertise
Set Expectations and Goals Early
Setting goals and communicating them at the outset allows new hires to evaluate their own progress during their first few months. A formal performance review will help keep new employees on target, and allow for any course correction early on.
Communication & Culture
Management and Communication
Effective business communication is a two-way process of listening and speaking, and it’s of foremost importance in all phases of daily business life at your middle market company.
Eliminate assumptions: Many business relationships have unspoken rules with assumptions at their core. This might work for a while, but it’s better for all sides to openly communicate needs and expectations.
Find a good place and time for all involved to talk: Communication won’t work when one party is distracted. Find a quiet place and, if the communication is difficult, make sure you have privacy.
Have an “open door” policy: Having real dialogue with managers and CEOs is one of the biggest communication obstacles employees face. They may feel apprehensive about sharing important thoughts with the boss, and as a result, block the flow of effective communication.
Be patient: Communication is so important—and so hard. It doesn’t eliminate differences, but it does allow for them. Ultimately, good business communication is not about winning; it’s about strengthening relationships. Change doesn’t happen overnight.
Check in with employees on a regular basis: Checking in with employees is essential for effective management in the workplace. Plan in-person or online meetings every few weeks or months, to discuss projects, issues, and the organization.
Clarity of purpose
As an employer, you must first have a strong conviction about what you do; because your employees will mostly likely feed off the vibes you give off.
Then, you must convey this purpose to your staff in a vision and mission statement.
Give employees specific examples of how their roles positively impact the company and its clients.
The employees must believe that what they do matters, this has a measurable impact on the success of the company.
Providing feedback
Checking in, tracking performance against expectations
Measuring how well your team is doing their job is more than just eye-opening: it’s vital to the success of your business.
The only way to know what’s working in your organization is by tracking performance against expectations.
Here are a few guidelines to tracking performance in your company:
Measure both short-term and long-term: The most effective performance measurements encompass both short-term task completion and long-term performance, the latter of which paints a more striking picture of true impact. Find an online platform that lets you easily track short-term goals as well as long-term achievements, such as specific KPIs that can increase or improve over time.
Embrace Project Management Technology: There are a ton of solutions out there when it comes to apps for managing your construction business. Task management on the job is no exception. Asana, Basecamp, and many others are easy-to-use applications to keep everyone on the team on the same page. They’re also a great tool for employee productivity tracking. They generate an overview of who is doing what and how quickly tasks are being completed. These tools can:
Keep your employees on task by clearly defining which jobs belong to whom
Manage expectations by keeping everyone aware of deadlines
Create an open line of communication when it comes to projects
Be Transparent with Communication: If your employees know that you are going to be tracking their performance, they’ll put in their best work. If however, they find out that you’ve been tracking their every move in the office without their knowledge; they may be uncomfortable. Share, upfront and honest, with your employees:
Goals and objectives
How performance is being tracked
What expectations are for performance
This keeps your employees assured and confident of how to meet expectations and how their performance is being measured.
Handling Closure & Transitions
Handling Closure and Transition Gracefully
Endings are super important and if you ever find yourself in a position of a business closure or transition, you’ll need to be equipped with the knowledge of how to handle it gracefully.
Here is how to handle closure and transition gracefully:
Speak With Employees:
To show that you respect your employees, speak with them in person about the company closing promptly after making your decision and before you divulge the news to anyone else. Relay your decision when everyone is present to prevent those who are absent hearing it from someone else.
Deliver the news with compassion bu t be professional and tactful as well.
Deliver Formal Letters: After speaking with your employees, prepare a formal letter announcing the company closing. Reiterate what you told the employees in the letter and include a timeline for the closing. Make the closing date a Monday rather than a Friday. This allows employees to contact other establishments about job opportunities that same week.
Provide Resources/Assistance: During your time in business, you likely formed a number of professional relationships. Contact your associates to see if they are hiring and refer your employees to those that are. Give your employees letters of recommendations and refer them to staffing agencies.
The state workforce agency can prove to be a valuable resource during this period. Many states have a rapid response team that visits workplaces to help employers and employees cope with company closures. Through orientation sessions and workshops, the team provides a variety of services, such as job counseling, job placement, interviewing techniques and Internet access for job search and resume posting.
Retention
Ways to reduce low retention rates due to negative company culture
Be Proactive: As a manager or human resources professional, you are closely in touch with employees throughout the company. You receive employee complaints, do exit interviews with employees who leave, and know the reputation of your organization in your community. You can monitor the discussions on employee intranets, manage the appraisal and 360-degree feedback process, and coach managers in the appropriate staff treatment. This information helps you learn to identify the symptoms of negativity before its morale-busting consequences damage your workplace. It will also assist you in preventing and curtailing work place negativity.
Opportunity to express opinions: Make opportunities available for people to express their opinion about workplace policies and procedures. Recognize the impact of changes in such areas as work hours, pay, benefits, assignment of overtime hours, comp
pay, dress codes, office location, job requirements, and working conditions. These factors are closest to the mind, heart and physical presence of each individual. Changes to these can cause serious negative responses. Provide timely, proactive responses to questions and concerns.
Control over their job: Provide opportunities for people to make decisions about and control and influence their job. The single most frequent cause of workplace negativity is traceable to a manager or the organization and deciding about a person’s work without their input.
Use Consistent Fair Treatment: Treat people as adults with fairness and consistency. Develop and publicize workplace policies and procedures that organize work effectively. Apply them consistently.
Provide Trust and Respect: Treat your employees as if they are trustworthy and worthy of your respect. Start from a position of trust when you hire a new employee. Verify their performance, truthfulness, and contribution over time to confirm your original position. Do not go with the mindset that people must earn your trust. That positioning ensures that negativity will take over in your workplace. Employees have radar machines and they are constantly scoping out their work environment. If you don’t trust them, they will know you don’t.
Give Recognition: Provide appropriate rewards and recognition so people feel their contribution is valued. The power of appropriate rewards and recognition for a positive workplace is remarkable. Suffice to say, reward and recognition are two of the most powerful tools an organization can use to buoy staff morale
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Use the webinar details on this page to create your own version of what this webinar is about and why you think your contacts will find value in this webinar.
Remember to grab the webinar registration link and add it to your announcement.
Live Webinar Date: January 7, 2019 Register HereSocial Justice Issues are “in vogue”, especially with large/global brands. But many smaller brands and enterprises find themselves forced, needing or wanting to jump into the social justice fray. Business beware, what’s justice for some can be an injustice for others. It’s all about your customers. We’ll explore creating “How To” map to unify all aspects of your social responsibility marketing by finding your “new relevant social responsibility opportunities” that align with your customer’s values, and then executing in a way that fully integrates your value chain into your brand’s current and future customer growth potential. Learn how a small business gained substantial local exposure, eclipsing a larger national brand in its community through social responsibility marketing.
Videos Referred to In the Webinar Replay
Nike Commercial
Burger King Unhappy Meal
Gillette Toxic Masculinity
Pepsi Kendall Jenner Protest Ad
Ed Faruolo has an exceptional track record for creating and securing sustainable market opportunities for new and existing business ventures. Ed’s consulting clients actively seek him out to quickly evaluate and design the fastest path to sustainable customer growth and engagement.
Ed’s highly rated workshops are used by Fortune 500 companies, as well as small/mid caps and start ups. He served as Chief Marketing Officer for CIGNA corporation where he drove the brand strategy to transition them to a tier 1 player in the global health benefits business. More about Ed Faruolo…
Ed Faruolo
Brand Strategy
In This Webinar You Will Learn…
The best and worst practitioners of social justice – and why
How to think about social justice strategically, vs. emotionally
What is the right environment, or not, for social justice and your brand
What are the right issues and alliances that will resonate with your customers
How to avoid getting lost in competitive noise
How to assure authenticity
Realistic goal setting success measurement
Benefits of Attending This Webinar
You will know if social justice marketing is right for your customer base
What and Who to align your brand with
How to set realistic goals and measure success
Webinar Slides
Webinar Notes
Is Social Responsibility or Social Justice Marketing Right For You?
Low Hanging Fruit What to Watch Out For – Some Best and Worst Practices: David Smith & Ed Faruolo
Get in Motion! Utilize Low Hanging Fruits
You Can’t Steer Something That’s Not in Motion!
Put yourself and your business in motion. This is the most important aspect: Make the decision and deal with the outcome.
Low hanging fruit tactics enable you to achieve momentum.
Who is David Smith?
President and founder of MarketingDepartmentLV.com, and NetworkLasVegas.com.
Over 15 years providing digital, content marketing and relationship networking services.
Marketing Challenges Faced by Businesses:
Locate the best marketing vendors.
Manage the marketing vendors.
Coordinate the work of the marketing vendors.
If unsuccessful:
The result is mediocre marketing activity performance along with continually restarting marketing programs (new website, new social media approach…etc.).
MarketingDepartmentLV Mission:
To ensure that Las Vegas businesses spend less effort on their marketing while getting better results through outsourcing their marketing department.
Are you a hiking enthusiast in the Las Vegas area? View David’s website: LasVegasAreaTrails.com
Who is Ed Faruolo?
It’s Tempting But Care Must Be Taken – Social Justice Is NOT For Everybody
Agenda
Some Definitions – Social Justice vs. Social Responsibility
Why Is This Important?
Some Examples – Large Cases (What To Avoid?)
A Framework – How To Structure
Where It Worked For A Large Company
And A Small Company
Key Take Aways/Low Hanging Fruit
Definitions: Social Justice vs. Social Responsibility
The Line Often Blurs Between The Two
Social Justice: Advocating a certain stance or position on a controversial topic that is a real or perceived injustice by a significant segment of the population. The topic
usually does not relate directly to the business but is important to a large share of its customer base.
Social Responsibility: Operating in a responsible manner throughout all aspects of a companies value chain. Examples are lower carbon footprints, supporting childhood
education, workplace equality, etc. Issues are usually directly linked to the business.
It’s Tempting But Care Must Be Taken – It Is NOT For Everybody
Why Is This Topic Important?
Millennials
Differentiation
Align Values – I’m Like You!
Millennials – don’t have much trust in government to do what’s right. Instead, they believe they can only count on themselves to create the change they want to see, and they typically
pursue that change as “everyday change-makers,” sharing a mindset that influences what they buy, the clothes they wear, and the food they eat.
Sasha Blaney. “Research Shows Millennials See Activism in Different Way Than Previous Generations.” Achieve Blog Post 03/14/2017.
Business Roundtable: Beyond Profits and Shareholder Value? Employee Centric?
Are The Big Brands On To Something? Or Is This Needlessly Divisive? Are They Turning Off More People As They Are Turning On? Is It Their Customers Demanding This… Or Their Employees? What Are The Implications For Smaller Companies?
When Employee Centric Works And When It Backfires
Customer Interest – Self Interest
A Mixed Bag At Best…
Brand – Assessment – Comments
This has angered many people, but aligns with Nike’s brand. Sales went down then up. But jury is still out as Kaepernick pulls Nike into
his issues. This could still do damage.
When does it make sense to portray your loyal customers as the problem? After all Gillette has made a fortune from sexism. YouTube negatives far outnumbered positive. Became a sales drag on P&G’s quarterly results. Harry’s filled the void.
Huh? Pissed Off Meals? Showing people with mental disabilities in an unsympathetic light? And burgers are the worst thing for that condition. How did this get out of the board room?
Sales go up at Dick’s when they stop gun sales. Whether you agree or not, it was thought through and the response thoughtful.
And Then There Is This Fiasco…
Pepsi pulls ad after protests that this trivializes protests. Pepsi says they were just trying to promote peace. The bigger issue is, is this really a topic for Pepsi drinkers?
Going Into 2020 The Economist Makes A Prediction
What’s The Risk?
Hypocrisy
Recession
Idealogical Shifts
Needs Hierarchy: Emotive Turnoffs?
What’s The Risk?
Hypocrisy
Recession
Idealogical Shifts
If You Go This Route Be Strategic
BrandBreath is a proven framework that gives you the insight and “How To” map to unify all aspects of your social responsibility marketing by:
“Inhaling” and finding your “new relevant social responsibility opportunities” that align with your customer’s values, and then
“Exhaling” and executing that can fully integrate your value chain into your brand’s current and future customer growth potential.
Think about how many brands just seem to blab… like people that don’t inhale or think before they speak!
BrandBreathis a simplified, logical path to increasing the vitality of your brand and its social relevance to your audience.
A 5 Phased Approach
VitaL Targets: Target segments whose advocacy of the brand are critical to its future success
VitaL Issues: The issues where the brand must be perceived as the credible and knowledgeable expert
VitaL Alliances: Alliances that extend credibility for the brand on the select issues, and expand knowledge
VitaL Programs: Programs that maximize leadership and provide a competitive advantage
VitaL Scorecard: The dashboard that provides the verdict and venues to consider for the future
A Quick Example: CIGNA
Issue: Establish leadership relative to major healthcare cost drivers and impact on consumers and businesses.
CIGNA’s MIT Thought Leadership: Depression
It’s Tempting But Care Must Be Taken-It Is NOT For Everybody
A Quick Example: CIGNA
Issue: Establish leadership relative to major healthcare cost drivers and impact on consumers and businesses
CIGNA’s MIT Thought Leadership: Addiction
CIGNA’s Thought Leadership: Gender Disparities, Women’s Heart Disease
What CIGNA Learned
Brand strength grew post 25% $ cut
Readership consistently in top 5
Positive Press generated
Media partners do More for less
Cigna gets Advanced info on conditions, how to price
Non profit alliances provided content and business connections!
But What About Smaller or Local Businesses?
It’s All Relative – The Walnut Beach Creamery vs. Carvel
Walnut Beach Creamery
one store
hand crafted gourmet ice cream
near beach location
since 2006
Milford, CT
Carvel
one of ~ 400 stores scattered throughout US
soft serve ice cream
since 1934
near town center
Milford, CT
Walnut Beach Creamery
led by Susan Patrick
visible on site
involved with community
staffed with happy, teenagers who love customers and the joy of ice cream
Carvel
owner not visible
no community involvement
staffed by teenagers more obsessed with their phones than customers
known to close early even as customers are arriving
local FB group calling for boycott
So What Was The Social Responsibility for Walnut Beach Creamery?
A Little Bit About Walnut Beach
Once a thriving destination for vacationers
Fell into vacancies, shut down businesses, and disrepair as people vacationed elsewhere
Susan Patrick saw opportunity where ice cream could help bring back some Joy
Some Factors
Ice Cream and Beaches are an Iconic Match
Artists are inspired by the Beach
Milford’s Coastal areas needed some Joy
Opening An Ice Cream Shop Was Not Enough
Issues
Area needed an economic boost/tired
Need to be a destination
Safety for families/children
Inspire city wide revitalization
WBC Alliances
Economic Development Commission
Head Walnut Beach Association
Milford Fine Arts Council
Created Walnut Beach Arts Association
Boys Clubs/Girls Clubs
Programs
Thursday Night Strolls
Weekly Dance Parties
Charity Beach Walks
A Taste of Milford
Halloween Witch Party
Pumpkins On The Pier
The Beach Goes To You: Women’s Roller Derby
Some Results
“Susan has transformed Walnut Beach not just with ice cream, but as head of the Walnut Beach Business Association,”
-Mayor Ben Blake said in announcing the award. He said she has helped turn Walnut Beach into an arts destination.
Lines are Always Out The Door
Strong Advocacy on FB
Rarely are there Lines at Carvel
Many disgruntled comments on FB about Carvel’s workers
WBC costs more than Carvel
Low Hanging Fruit-5 Things To Consider
What Is Important To Your Customers, Beyond The Product?
How Does Your Business Align With A Social Need? Controversies?
Identify The Stakeholders/Community Organizations
Get Involved Beyond Donations
Craft A Program With Your Alliance(s).
Closing Thoughts: Personal Opinion
Most Large Brands “Social Justice” Programs Are Self Driven vs. Customer Driven-Playing To Personal or Employee Issues vs. Customers
Social Responsibility Programs Make Sense When The Business Interest is Aligned With The Social Interest (Cigna and Walnut Beach Creamery)
If You Think It Through Carefully, Social Responsibility Can Work Wonders for Smaller Companies As They Fight Goliath!
Get Your Marketing in Motion!
Find the Low Hanging Fruit to Grow Your Business
Webinar Series by Las Vegas Marketing Department Team
9-10am, 1st & 3rd Tues Each Month August 6/19-Feb 18/20
Create rapid business growth by activating low hanging fruit strategies that produce large results with little effort.
David Smith
President, Moderator
Katia Di Egidio
CEO
Stan Shields
List Growth
Gordon Jones
Managed IT
Josh Line
Photography
Tori Jones
Web Dev
Debbie Kluska
Reputation
Each team expert presents their best low hanging fruit strategy designed to propel your business forward.
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Live Webinar Date: Dec 17, 2020 Register HereMedia is a tremendous resource to bring recognition to your business and increase sales. This webinar will focus on how to effectively utilize a host of media platforms to reach your target audience.
Guy Dawson refers to himself as a “natural cheerleader” and loves to see people succeed. Launching his PR firm in 2008 was the culmination of everything he had done, Journalism, Networking and Public Speaking. His ideal client is passionate about their product and their message and congruent with their purpose. “I will never give up on a person’s story unless they give up.” More about Guy Dawson…
Guy Dawson
Public Relations & Media Marketing
In This Webinar You Will Learn…
How to create valuable relationships with business journalists & bloggers
Do-it- yourself methods for creating and distributing money making press releases
5 Easy Steps That Will Make Your Company a Magnet for Media
and much more…
Benefits of Attending This Webinar
Broadcast your brand image and marketing message to a wider audience.
Create and distribute press releases with more ease and success.
Experience media coming to YOU for a story.
Webinar Slides
Webinar Notes
Leveraging The Power of Media For Business Growth
Guy Dawson, Classy Communications
You Can’t Steer Something That’s Not in Motion!
Get in Motion! Utilize Low Hanging Fruits
•Put yourself and your business in motion. This is the most important
aspect: Make the decision and deal with the outcome.
Low hanging fruit tactics enable you to achieve momentum.
Who is Guy Dawson?
Managing Member of Classy Communications PR & Advertising, LLC
We Are Your Solution For Business Success
Public Relations Challenges Faced by Businesses:
Lack of Consistent Media Exposure
Inability to Effectively Communicate Their Message
Failure to Establish a Winning Communications Plan
If unsuccessful:
The result is continuing to miss opportunities to expose their brands to larger audiences to potentially increase sales.
Classy Communications Mission Statement
We provide businesses, organizations and individuals the highest quality public relations and marketing services.
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Live Webinar Date: December 3, 2019 Register Here58% of marketers say that “original written content” is their most important digital asset. 82% of consumers feel more positive about a company after reading custom content. Learn how to create a content marketing strategy for your business and what are the key components of such a strategy.
Katie Waechter has been writing since age twelve and has over 15 years of combined experience in creative writing, technical writing, social media marketing, and content marketing. More about Katie Waechter Additional Portfolio…
Katie Waechter
Social Media and Content Marketer
In This Webinar You Will Learn…
How written content can capture attention and increase business
Types of copywriting that your business needs
How to build a content creation / content marketing strategy that works
Benefits of Attending This Webinar
Improve the performance of your website, your marketing collateral and your networking efforts.
Grow positive visibility and credibility.
Increase sales.
Grow your business.
Achieve all of the above with the same marketing strategy and tools you are currently using.
Coca Cola spends more money on content creation than it does on television advertising.
58% of marketers said that “original written content” is their most important digital asset.
82 percent of consumers feel more positive about a company after reading custom content.
Search engines are more likely to pick up websites with SEO-friendly unique content.
The Power of Content Marketing (Blogs)
Long-form content (3000–10,000 words) gets shared more than short-form content.
Blog traffic generation increases up to 30% after you post 24–51 blog posts.
72% of marketers say content marketing increases engagement.
Google tends to favor large sites that have a LOT of high quality content.
The Power of Email Marketing
Approximately 90% of US adults use email
40% of consumers prefer that brand emails be more informative (and less promotional).
Users are twice as likely to sign up for a brand’s mailing list than interact with the brand on Facebook.
A message is 5x more likely to be seen in email than via Facebook.
Email makes money. For every $1 you spend on email marketing, you can expect an average return of $38.
The Power of E-Books
266 million e-books sold in 2017
E-book Opportunities:
Marketing Material
Passive Income
Website Lead Generation
Audience Education
Establish Authority
The Power of Social Media Management
Facebook has 2.4 billion users
Instagram has 1 billion users
LinkedIn has 630 million users
Twitter has 330 million users
Social Media Management = Brand Awareness
Social Media Engagement = Networking
Social Media Ads = Prospective Leads
The Power of Press Releases
78% of content marketers incorporate press release services into their content strategy.
Journalists use press releases as their number one way of finding stories
Press releases are free copy for newspapers, websites, magazines, and the radio. Because of their nature, press releases are meant to be copied and pasted in part or in whole.
How to Build a Content Creation Strategy
Define Audience
Determine best platform(s) for audience
Research competition
Set goals for the campaign
BE CONSISTENT
Track progress with insights and analytics metrics
Refine content based on what’s working for your ideal audience
Keep going!
Kick Starter Specials
One blog/article (300-500 words) on a theme of the client’s choosing.
Stock image with client logo
1 week’s worth of social posts that compliment the blog
Price: $300 (value $600)
One 10-12 page e-book
Delivered in PDF format for easy website uploading
Content will include: table of contents, client expertise, and short client bio
Price: $900 (Value: $1500)
Webinar Advertising Flier
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Select “save image as” from the right click menu.
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Use the webinar details on this page to create your own version of what this webinar is about and why you think your contacts will find value in this webinar.
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5 ways to fully integrate your website into your marketing process. How to move beyond dead-end marketing
Live Webinar Date: November 19, 2019 Register HereUntil your website is fully integrated into your marketing process, it’s like driving down the road at 100 miles an hour with no destination. You are basically engaged in dead-end marketing. Dead-end marketing is a lot of time, effort and money that goes nowhere. For example, you put your time, energy and money into sending out 5000 flyers and yet there is no reason on the flyer to go to your website. The recipient reads the flyer and throws it away…that’s dead-end marketing. On the other hand, if all your marketing leads prospects to your website where you are engaging them, now you can drive down that road at 100 miles an hour with all your good marketing activity that leads to a true destination. In this webinar you will learn how to move beyond dead-end marketing.
The result is mediocre marketing activity performance along with continually restarting marketing programs (new website, new social media approach…etc.).
MarketingDepartmentLV Mission:
To ensure that Las Vegas businesses spend less effort on their marketing while getting better results through outsourcing their marketing department.
Are you a hiking enthusiast in the Las Vegas area? View David’s website: LasVegasAreaTrails.com
Tori Jones has helped hundreds of business owners by developing websites and lead generation systems since 2003.
Her mission is to “do-it-right the first time”, which will keep you relevant among rapid technology changes and extend your online presence longer.
With an eye for design and over 20 years of hands-on tech experience, she specializes in designing the website of your dreams and fully automating your online marketing.
She uses the highest-standards and can move very quickly due to her impeccable organizational skills.
Tori has successfully completed 100s of websites and is now developing a 100%-done-for-you lead generation system.
5 ways to fully integrate your website into your marketing process.
Do you own your website and why is that important?
Ensuring your website is the HUB of your marketing process.
Creating your marketing funnel.
Website call-to-action end points.
Using your website to accomplish customer engagement.
1. Do You Own Your Website And Why Is That Important?
There Are 2 Ways to Build A Website:
You pay to use a service and try to build it yourself, but you are really on their website/domain name, not yours… https://WebDesignIsland.Wix.com https://IslandFunnels.Shopify.com
All the SEO work you do, and social media work goes to another domain: https://WebDesignIsland.Wix.com https://IslandFunnels.Shopify.com – Building their brand, NOT yours!
Using Social Media to get visitors to your Website for FREE!
3. Creating Your Marketing Funnel.
Point all social media, print, signups for email lists, contact forms and payments to your website. Place products on your website. Complete product purchase on your website. This generates more traffic and raises your standing in the search engines…for free.
4. Website Call-To-Action End Points.
Are you using Call-To-Action?
You can place a CTA anywhere on your site, but it’s important to do it right.
You want your CTA to grab the attention of your visitors and really entice them to click.
Show your visitors an offer that they can’t refuse. Not only does it have to be visually appealing, but the content has to be persuasive as well.
In order to ensure your calls-to-action generate leads, you also need to remember the buyer’s journey.
Follow these best practices
Make them action-oriented
Use persuasive text
Include strong visuals
Create a sense of urgency
Make them easy to find
5. Use Website To Accomplish Customer Engagement.
DO NOT BYPASS YOUR WEBSITE: Engagement such as filling out a form, watching a video or using a call-to-action keeps them on your site longer.
ALL-IN-ONE: Your website can track everything for your business. It can be your store, your CRM, your appointment scheduler, library of content, membership, funnel, blog (visitors can comment, share content) etc.
AWAY FROM WEBSITE: Never use links that direct them away from your Website (i.e. Facebook, Payment site, membership site, ). To build website traffic, you need to keep visitors there.
Keeping Website Maintained
Design Current? (Mobile Devices)
Software & Plugins Updated? (Security)
Weekly Backups? (Recovery time)
Make changes or Easy Editing (training)
Live or Email Support 7 Days A Week?
* DECEMBER SPECIAL *
Website Support Website Hosting
Make small changes to your website for you
Updates to Website Software/Plugins
Fix Website Issues
Full Website Backups Weekly
Install SSL Certificates and Renewal
Includes 2 Unlimited Email Accounts
Fix Hosting Issues
Fix Email Issues
Live or Email Support 7 Days/Week. For 1 Domain or Subdomain.
$58/mth
Billed Quarterly
1 MONTH FREE!
Expires December 15, 2019
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Use the webinar details on this page to create your own version of what this webinar is about and why you think your contacts will find value in this webinar.
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How to create or update a corporate video marketing strategy for your business: Using content to drive sales.
Live Webinar Date: November 5, 2019 Register Here Learn various strategy scenarios based on the type and size of business based on the extent and experience of your corporate video strategy.
While attaining over 25 years’ experience supervising at a major corporation, Richard DePaso continued to follow his passion as a creative, innovative and ultimately, award-winning videographer. In 1987 he formed The Creators in New York, recognized at as one of the top 3 video production companies in the region with major corporate clients including Verizon, IBM, Mobil Oil, Pepsi, Heineken, NY State, Oracle, QVC, Regional Chamber of Commerce and many more. Richard moved to Las Vegas in 2002, forming Aardvark Video–serving the convention market and corporate projects and events–while acting as president of the Las Vegas Videographers Association. More about Richard DePaso…
Richard DePaso
Video Production
In This Webinar You Will Learn…
How to establish a strong value proposition with a video.
How to create a powerful distribution strategy.
How to establish the credibility that creates consistent viewer engagement.
How to create repeatable training.
How to create a your story, passion, why you’re in business video.
OVER 25 YEARS MANAGING IN WHAT IS NOW VERIZON IN NEW YORK MANAGING COMPANY WIDE; WORKING WITH CORPORATE AGENDAS AND UNDERSTANDING CORPORATE CULTURES–GETTING RESULTS!
OVER 30 YEARS PRODUCING VIDEO FOR BUSINESS; STARTED IN 1987
CREATIVITY PLUS UNDERSTANDING BUSINESS GOALS AND ACHIEVING CLIENT OBJECTIVES
55 YEARS MANAGING-HOW DOES THAT MATH WORK!!!
WHY LAS VEGAS?
OUR CLIENTS INCLUDE: MICROSOFT, IBM, PANASONIC, SAMSUNG, CASIO, OWENS CORNING, STATES OF NV AND NY, AND HUNDREDS MORE LOCAL AND NATIONWIDE LARGE AND SMALL
Over 15 years providing digital, content marketing and relationship networking services.
Marketing Challenges Faced by Businesses:
Locate the best marketing vendors.
Manage the marketing vendors.
Coordinate the work of the marketing vendors.
If unsuccessful: The result is mediocre marketing activity performance along with continually restarting marketing programs (new website, new social media approach…etc.).
MarketingDepartmentLV Mission:
To ensure that Las Vegas businesses spend less effort on their marketing while getting better results through outsourcing their marketing department.
Are you a hiking enthusiast in the Las Vegas area?
View David’s website: LasVegasAreaTrails.com
Get in Motion! Utilize Low Hanging Fruits
You Can’t Steer Something That’s Not in Motion!
Put yourself and your business in motion. This is the most important aspect: Make the decision and deal with the outcome.
Don’t worry about wrong decisions in the past;
PLAN WHAT TO DO BETTER IN THE FUTURE–AND DO IT!
And we hope after watching this webinar, if you aren’t using it already, you’ll be convinced VIDEO should be in your business growth plans
Marketing Trends
FIRST THERE WAS PRINT
YELLOW PAGES
MAILERS, NEWSPAPERS, ETC.
THEN… THERE WAS EMAIL
THEN TEXTING
IS IT JUST ME OR ARE THESE NOT AS EFFECTIVE AS THEY USED TO BE ? WHY?
WHAT IS NOT EFFECTIVE ABOUT THESE? TARGET AUDIENCE DIDN’T ASK TO BE CONTACTED AND MAY NOT BE INTERESTED
But VIDEO is effective because people look for information from video content, with proper SEO you can be found, and with a message that gives the viewer what they want, they come to you
Let’s look at Marketing Statistics & Trends which show how the use of video is effective and growing . . . .
Video Marketing
Creating Video Content That Generates Qualified Leads And Achieves Objectives
“The way we do anything is the way we do everything.” -Martha Beck
The quality of your video is indicative of the quality of everything you do
A shameless plug for us!!!!
We at “Aardvark Video” produce professional video
Why Use Video?
People don’t want to read anymore–They want to see/hear
Search Engine SEO–You saw the statistics
Online 24/7 able to extend reach of your message and exposure
People want and expect to see video on your website
When you search online do you prefer to read or see/hear?
TODAY WE’LL TALK ABOUT HOW TO GROW YOUR BUSINESS WITH VIDEO
Marketing Trends
Video Is the “Low Hanging Fruit”
The Most “Bang For The Buck”
People want video–They look for it; it generates inbound traffic to your website, YouTube channel, etc.
WHY PUT ALL YOUR MONEY TOWARDS PRINT OR OTHER ADVERTISING THAT PEOPLE TRY TO SELL YOU?
Learn from the statistics we showed and profit from the trend reaching more people than any other medium
And. . Just to prove how video is more effective and interesting than print, try reading this text and then look at the Kickstarter video we produced to see the difference
SmokeShield_Clip-02.mov (see webinar replay video)
Often, I’ll go to an event and when someone asks what I do, I say “we produce video” and they say, “oh weddings”
I CRINGE because they have no concept of the way video can help their business Market showing your “VALUE PROPOSITION”
What’s in it for the viewer
GENERAL CATEGORIES OF BUSINESS VIDEO?
“Engage Viewers” and “Convert to Buyers” when they are ready
Build “Brand Awareness” brand recognition-Social Media
Train Effectively – your employees and buyers
DIY Video has a place and can be very effective
Professional Video Production–provides a better message
Some Video Types & Uses … And We’ve Only Scratched the Surface!
Video Types
•Interviews/Testimonials
•Product Demos
•Company News
•Blogs
•Events
•Presentations
•Internal and External Training
•Client Training
•Kickstarter Campaigns
•Tutorials
•Vlogs
•Webinars
•Live Streaming
•Infomercials
•Commercials–online/TV
•Reviews
•Continuing Education
•Surveys
•Sports
•Fund Raising
•Drone Coverage
•Website Headers
•Non-Profit Fund Raising
Social Media
•YouTube videos
•Facebook videos
•Facebook Live
•Facebook stories
•Instagram stories
•IGTV, Rokio and other online channels
•Twitter videos
•Linkedin videos
•Live Streaming
•Real Estate
•Entertainment
•Email Marketing
Business “Value Proposition” what do you do that a viewer wants; ”What’s in it for them” and what differentiates you from the competition
”Engagement” staying on the radar and being recognized as the source/expert for when a viewer is ready to buy
•The State of NY
•The State of Nevada Training
•Molycorp
•CME–Rincon–Kone, many more
•$30k spent = $300k earned
•Lion Habitat Ranch Fund Raising
•Smoke Shield
•And hundreds more large and small
There is a well know statement, “A picture is worth a thousand words”
And if that is the case, a video is worth over a million.
LET’S SHOW SOME EXAMPLES
. . . And as you watch the examples, think about what category or categories the video falls into and how it shows solving problems/satisfying needs, engaging, training or a combination which will motivate a viewer to take the action you want:
Market showing your “VALUE PROPOSITION”–what’s in it for the viewer
“Engage Viewers” and “Convert to Buyers” when they are ready
Build “Brand Awareness” brand recognition
Train Effectively–your employees and buyers
DIY Video has a place and can be very effective
Professional Video Production adds more
DIY–Do it Yourself Video
If you have time time to plan and have some equipment, it can be very effective in getting your message out.
With everyone having a smartphone, you can record anytime, almost any place to gather footage and you should
You can post to Social Media instantly
You can get good results as you practice more
DIY–Common Mistakes
Terrible Sound–get a wireless or wired mic and get a camera app like “MoviePro” that lets you monitor sound with headphones or buds
Exposure and color–use a camera app that lets you adjust easily
Too much motion–start recording 5 seconds before and hold your shot 5 seconds after the action. Don’t pan rapidly all over the place.
No pre-planning and lack of continuity shot to shot
No end goal for what you want the viewer to do and/or call to action
Testimonial Video
Testimonials are a potent convincer because it shows satisfaction with your product or service and helps people identify being in the same situation with the same problems or needs
You see this all the time on TV but it may not have sunk in. There are two general positions for an interviewee to be facing:
Facing the camera when talking directly “to” the audience. Like asking them to do something, “ie: “call me today”
Facing to the side when talking “about” the subject to an interviewer. This is called “off camera”.
Also, there is the “rule of thirds”. The subject should always be facing into the video frame if looking off camera.
It has to look “right”
Use B-roll to make your message more understandable “say it, show it”
Proper Placement of Subject
Looks “correct” for a video image talking to camera, facing into frame but “incorrect” on this PPT image because he should be facing into PPT slide
Looks ”correct” speaking to camera
Looks “ correct” talking to an interviewer off camera and also looks correct for this PPT frame looking into the frame.
Preparing your subject’s appearance
Sometimes an interview may be spontaneous and you don’t have the chance,
but you should try to be certain your subject is neat and presentable
If possible, have your interviewee clean up by giving them a chance to look in a mirror. If a woman, give them a chance to adjust their makeup.
That means being certain hair isn’t messed; use hairspray if you can
Be certain clothes are not askew
Faces are not greasy–just blot with tissue or if possible and you are serious about doing a good job, have powder
Have your subject paraphrase the question in the answer.
For example, if you are an interviewer not being recorded and you ask if they like your product, you don’t want them to answer just with saying “Yes” because the audience will have no idea what they are talking about
Cue your subject when to begin speaking so they know the camera is recording.
Use an external microphone, a lavaliere, handheld or boom mic, to get good sound
Light the subject if you can
Top 10 Simple Strategies for SEO Optimizing Your Video – David Smith
Optimize Title (Use focus keyword)
Optimize Description (Start with focus keyword)
Optimize Tags (Use Popular Keywords)
Find Video Keywords (Get ideas from competitor’s keywords)
Upload a Custom Thumbnail
Step Up Production Value and Improve Content
Share on Social Media
Send to Your Email List
Review Watch Time and Increase–Add suspense (left menu> analytics)
Encourage People to Subscribe
Why Use Video?
Market showing your “VALUE PROPOSITION”–what’s in it for the viewer
“Engage Viewers” and “Convert to Buyers” when they are ready
Build “Brand Awareness” brand recognition
Train Effectively–your employees and buyers
DIY Video has a place and can be very effective
Professional Video Production adds more
Professional Video Production
Business “Value Proposition” what do you do that a viewer wants; ”What’s in it for them” and what differentiates you from the competition
”Engagement” staying on the radar and being recognized as the source/expert for when a viewer is ready to buy
Working with a video professional is like working with a “business consultant” who will see things you don’t, can offer input and be able to help you design a message to motivate the viewer to take the action you want!
The 3 Phases of Video Production
For Even A Short Three-minute Video, Between Planning, Shooting And Editing, It Can Take Many, Many, Man-hours that you may not realize till you work with a professional crew.
Pre-Production
This Is The Most Important Phase Where Everything Is Planned Out Ahead Of Time.
It Usually Takes The Most Time because here is where the plan for the project is developed
What Message Are You Trying To Get Across To What Specific Audience?
What Type Of Problems Does The Video Solve Or What Needs Does It Satisfy For The Viewer? Otherwise Why Would They Be Interested?
Figure Out All The Necessary Resources Required To Assure The Video Will Accomplish Your Goals.
Determining Objective, Location Scouting, Actor Prepping, Lighting, Sound, Cameras, Approximate Length Of End-product;
These Are Some Examples Of What Must Be Thought Out Ahead Of Time.
Does The Project Require A Script?
The Production Phase
Once You’ve Answered All Required Questions, The Actual Camera Work Begins.
On A Professional Shoot, There’ll Be Crew Members Responsible For Camera Operations, Lighting, Sound, Make-up, And Directing The Action To Be Certain Any Planned Scenes Transition Properly.
Someone May Also Be Keeping Track Of Which Shots Will Be Used (Best Shots For Editing Purposes) And Referring To The Script To Be Sure All Required Shots Are Recorded.
If There Are Action Takes Involved, No Matter How Simple, Numerous Takes May Be Required Till The Proper Shot And Timing Is Accomplished.
Depending On The Type Of Shoot Planned, Many Other Options Such As Teleprompters, Drones, Jibs, Dollies, Specialized Lighting Etc. May Be Involved.
Post-Production
This is the editing phase.
Selected takes are digitized, trimmed, and put together on a timeline within editing software.
Animations, graphics, voiceovers, music, color correction etc. are put into place.
5-minute video = over 800 video and audio items (Play Ashbury Video from Shot Show)
If you have a video not performing well give us a call and perhaps, we can help that video bring you better results.
If you have an idea for a video bring that idea to us and we’ll look at how we can create a powerful video to help grow your business
Webinar Advertising Flier
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Right click on image below.
Select “save image as” from the right click menu.
Download the image to your computer.
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Use the webinar details on this page to create your own version of what this webinar is about and why you think your contacts will find value in this webinar.
Remember to grab the webinar registration link and add it to your announcement.
Mastery of the online review system for business growth gives you a unique competitive edge. Your online reviews sit next to your competitors online reviews, so the viewer knows immediately if you stand out in a positive way. Following The Online Review System you’ll learn in this webinar will give you this immediate, lasting competitive edge.
Debbie Kluska Debbie Kluska has helped dozens of businesses across the United States grow their online reputation. Having worked previously in industries where customer service was the only thing that separated you from your competitors, the importance of fulfilling customer expectations was always top of mind. Debbie’s passion is to combine old school experience with modern technology to help clients protect and market the reputation they have or to provide them ways to help achieve the reputation they want.
How the way you respond to your online reviews affects your customer service reputation?
How to respond to both positive and negative online reviews.
How to ask for online reviews and increase your chance of getting a “yes”.
How to turn your online review into a powerful marketing piece.
Why “free” is not necessarily free.
How to automate the online review process?
Benefits of Attending This Webinar
Know the status of your online reputation.
Know how to track your online reputation.
Know how to improve your online reputation.
Webinar Slides
Webinar Notes
Low Hanging Fruit
Benefits of The 5 Step Online Review System David Smith & Debbie Kluska
Get in Motion!
Utilize Low Hanging Fruits You Can’t Steer Something That’s Not inMotion!
Put yourself and your business in motion. This is the most important aspect: Make the decision and deal with the outcome.
Low hanging fruit tactics enable you to achieve momentum.
Who is David Smith?
President and founder of MarketingDepartmentLV.com, and NetworkLasVegas.com. Over 15 years providing digital, content marketing and relationship networking services. Marketing Challenges Faced by Businesses:
Locate the best marketing vendors.
Manage the marketing vendors.
Coordinate the work of the marketing vendors.
If unsuccessful: The result is mediocre marketing activity performance along with continually restarting marketing programs (new website, new social media approach…etc.). MarketingDepartmentLV Mission: To ensure that Las Vegas businesses spend less effort on their marketing while getting better results through outsourcing their marketing department. Are you a hiking enthusiast in the Las Vegas area? View David’s website: LasVegasAreaTrails.com
Who Is Debbie Kluska?
VICE PRESIDENT–BEST ONLINE REP DEBBIE KLUSKA HAS HELPED DOZENS OF BUSINESSES ACROSS THE UNITED STATES GROW THEIR ONLINE REPUTATION. HAVING WORKED PREVIOUSLY IN INDUSTRIES WHERE CUSTOMER SERVICE WAS THE ONLY THING THAT SEPARATED YOU FROM YOUR COMPETITORS, THE IMPORTANCE OF FULFILLING CUSTOMER EXPECTATIONS WAS ALWAYS TOP OF MIND. IN TODAY’S ENVIRONMENT, ONLINE REVIEWS HAVE REALLY CHANGED THE GAME. 90% OF CONSUMERS SAY THAT POSITIVE ONLINE REVIEWS INFLUENCE THEIR BUYING DECISION. HER COMPANY HELPS ITS CLIENTS GAIN MORE ONLINE REVIEWS WITH EMAIL/TEXT MESSAGE MARKETING CAMPAIGNS. HER CLIENTS KNOW THAT COMMITTING TO A PROGRAM WHERE YOU ASK ALL YOUR CLIENTS ABOUT THEIR EXPERIENCE AND VALUING THE FEEDBACK RECEIVED IS ONE OF THE MOST VALUABLE THINGS YOU COULD DO FOR YOUR BUSINESS. THEY LIKE TO CELEBRATE NEW POSITIVE REVIEWS BY SHARING THEM ONLINE IN CREATIVE WAYS SUCH AS WITH REVIEW IMAGES AND REVIEW VIDEOS.
The 5-Step Online Review System for Business Growth
By following The 5-Step Online Review System you will learn in this webinar you will get an immediate, lasting competitive edge.
How Does Your Market Make Their Buying Decisions???
The 5-Step Online Review System for Business Growth
Step 1: Continual Awareness Step 2: Rapid Response Step 3: Request Reviews Step 4: Leverage Reviews for Marketing Step 5: Automate Your Online Review System
Step 1–CONTINUAL AWARENESS
How To Monitor Your Online Reputation for free:
Do you know what business listing are out there for your company? Have you created/claimed your listings? Do you know how to login?
On online review sites such as Google, Yelp and even Facebook, you can set up to receive email notifications to be alerted when people interact with your page.
Step 2–RAPID RESPONSE
The way you respond to your online reviews affects your customer service reputation:
Responding to online reviews gives you another chance to interact with your clients/customers.
Say THANK YOU if someone took the time to review your business!
Answering a negative review takes a bit of courage but is a MUST! Remember to never argue! If you can simply make it right, then do it. If you know who the person is, contact them offline and see if you can fix the situation. If you can, chances are the review will update their online review to reflect a more positive experience.
Potential Customers/Clients will be looking at your reviews most of the time before they use you. The way you reply or if you simply ignore what is being said about you online will help form a person’s opinion of your company.
Step 3–REQUEST REVIEWS
How to ask for online reviews and increase your chance of getting a “yes”:
Simply ask–Pros & Cons
Provide easy ways for people to review you such as links on your email footer or links on your website.
Automate your process with an email or text message campaign
Step 4–LEVERAGE REVIEWS FOR MARKETING
How to turn your online reviews into a powerful marketing piece:
Use in print material.
Showcase your reviews onto your website
Share to social media for greater exposure
Use in videos about your services
Step 5–AUTOMATE YOUR ONLINE REVIEW SYSTEM
How to automate the entire review processes. Why “free” is not necessarily free
Benefits to the 5 Step Online Review System
Continuously improve your customer service processes and reputation.
Achieve a 5 Star Online Reputation
Gain new content for marketing
Attain higher visibility on search engines
Receive more new requests for your products and services
Fun Statistics!
Review ratings are the biggest driver of clicks in local SERPs
Source: BrightLocal
Consumers read an average of 10 online reviews before feeling able to trust a local business.
Source: BrightLocal
Businesses ranking in Google’s local positions 1-3 have an average of 47 reviews, while businesses in positions 7-10 have 38 reviews
Source: BrightLocal
70% of consumers that are asked to leave a review go on to write one.
Source: BrightLocal
89% of consumers read businesses’ responses to reviews
Source: BrightLocal
Every 1-star increase in a Yelp rating leads to a 5-9% increase in revenue
How to create or update a video marketing strategy for your business. -Richard De Paso, Member of MarketingDepartmentLV.com and Owner of Aardvark Video Productions, Las Vegas
Upload the image to your email marketing program or social media post.
Use the webinar details on this page to create your own version of what this webinar is about and why you think your contacts will find value in this webinar.
Remember to grab the webinar registration link and add it to your announcement.
Gordon Jones is a Retired Marine with over 25 years of technology experiences across diverse business systems. Gordon’s approach to network efficiencies, disaster recovery, security and preventive maintenance is proven to increase up-time and profitability for businesses. Due to his extensive experience Gordon has the capability to address complex integrations making them seamless and productive for his clients. More about Gordon Jones…
Gordon Jones
IT & Computer Networking Expert
In This Webinar You Will Learn…
What basic business systems make up the technology infrastructure of a business
How to automate your business systems for greater efficiency
The value of your IT infrastructure
Why manage your IT
Why outsource your IT management
Benefits of Attending This Webinar
Increase productivity
Increase the cost-effectiveness of your IT infrastructure
Obtain better results from your IT infrastructure
Webinar Slides
Webinar Notes
Low Hanging Fruit
Strategy to Manage your IT Towards Profits
David Smith & Gordon Jones
Who is David Smith?
President and founder of MarketingDepartmentLV.com, and NetworkLasVegas.com.
Over 15 years providing digital, content marketing and relationship networking services.
Marketing Challenges Faced by Businesses:
Locate the best marketing vendors.
Manage the marketing vendors.
Coordinate the work of the marketing vendors.
If unsuccessful:
The result is mediocre marketing activity performance along with continually restarting marketing programs (new website, new social media approach…etc.).
MarketingDepartmentLV Mission:
To ensure that Las Vegas businesses spend less effort on their marketing while getting better results through outsourcing their marketing department.
Are you a hiking enthusiast in the Las Vegas area? View David’s website: LasVegasAreaTrails.com
Who Is Gordon Jones?
CEO–MULT-T-TECH
MULTIPLE TOTAL TECHNOLOGIES
20-YEAR VETERAN, USMC
OVER 25 YEARS OF EXPERIENCE WITH INTEGRATED BUSINESS TECHNOLOGY SERVICES
YOUR BUSINESS PARTNER TO OPTIMIZE TECHNOLOGY
A little more about Gordon:
RESIDENT OF SOUTHERN NEVADA FOR LAST 20-YEARS
ACTIVE IN CHARITABLE ORGANIZATIONS, DONATING TECHNOLOGY SUPPORT
Today in Summary
Business Systems & Automation
The Value of your IT Structure
Why Manage Your IT
Why Outsource
Six Points of Managed Service Providers & IT Profit Opportunity
Upload the image to your email marketing program or social media post.
Use the webinar details on this page to create your own version of what this webinar is about and why you think your contacts will find value in this webinar.
Remember to grab the webinar registration link and add it to your announcement.