Creating a Positive, Engaging Team Culture

Live Webinar Date: January 21, 2019 Register Here In this webinar you’ll learn the value of creating a positive, engaging team culture in establishing a business positioned for sustainable growth.

Shermara Walker is an HR expert who has dedicated her career to advancing the HR community. Her primary focus is helping businesses grow through recruiting, equipping, managing and inspiring their teams to adopt a high-performance culture. She provides small and newly established businesses with cost-effective, results-oriented human resource management services, ensuring & exponentially increasing the organization’s success.

More about Shermara Walker…

Shermara Walker
HR Consulting & Services

In This Webinar You Will Learn…

  1. What is a positive, engaging team culture?
  2. Why is it important to have a positive, engaging team culture?
  3. What are the elements of a positive, engaging team culture?
  4. Defining the position, responsibilities and expectations
  5. Hiring well
  6. Onboarding well
  7. Managing and Communicating
  8. Checking in, tracking performance against expectations
  9. Handling closure and transition gracefully

Benefits of Attending This Webinar

  • You’ll create a workplace that is more productive, happy and enjoyable.
  • You’ll find it easier to attract top talent.
  • You’ll experience greater employee retention.

Webinar Slides

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Webinar Notes

“Creating a Positive, Engaging Team Culture”

  • What is a positive, engaging team culture?
  • Why is it important to have a positive, engaging team culture?
  • What are the elements of a positive, engaging team culture?
  • Defining the position, responsibilities and expectations
  • Hiring well
  • Onboarding well
  • Managing and Communicating
  • Checking in, tracking performance against expectations
  • Handling closure and transition gracefully

What is a Company Culture?

  • A company is said to have a positive culture if its existing norms, values and systems facilitate its growth and development as well as a healthy relationship between its staff and management.
  • A positive company culture affords employees respect while expecting quality work every day, it encourages collaboration and trust between the employees and management.
  • A company is not an aggregate of its employees and management. It is a fully functional organism on its own.
  • Company culture is intrinsic to the company; employees do not influence the company’s culture.
  • Company culture is more implied than official; it is the unwritten codes of conduct that determine whether or not an employee tells her boss of her new ideas or the problems she encounters in the course of her job.

Creating a Company Culture

A company’s culture is formed 2 different ways:

  1. An active process where management takes the initiative and creates the culture.
  2. A passive process where the culture is left to chance.

What is a Positive, Engaging Team Culture?

  • A positive team culture will develop as team members approach individual responsibility in a manner that ensures a positive result for everyone else on the team.
  • As a leader, you model this behavior when you include the team, or individual members in decisions that affect them, which then leads to employees feeling passionate about their jobs, committed to the organization, and put discretionary effort into their work.

Why is it important to have a positive, engaging team culture?

In a recent survey of more than 1,400 US CEOs, over 90% of them agreed that culture was important in their company and that they believe that improving their company’s culture would improve its value. Furthermore, more than 50% of respondents said that positive company culture contributes to productivity, creativity and overall growth rates.

Where do you begin?

Grow off your current culture:

  1. Building a positive corporate culture doesn’t mean employers should completely scrap everything their company currently stands for.
  2. Rather than expecting employees to do a complete 180, employers should work on enhancing the current culture they have.
  3. Ask employees what they do and don’t like about their current culture and work environment.
  4. Leaders should use these suggestions to help create a positive corporate culture that’s appropriate for their workforce.
  5. Taking these steps helps build a positive corporate culture.

Further nurture your growing team culture:

  1. Create Goals: No organization can have corporate culture without clear goals in place. Employers should gather with their team to create goals and objectives that everyone can work towards. Creating a company goal brings employees together and gives everyone something specific to work towards–other than a paycheck.
  2. Encourage Positivity: In order to build a positive culture, employers need to start by encouraging positivity in the workplace. It’s essential to promote positivity on a daily basis. Employers should lead by example by expressing gratitude, smiling often and remaining optimistic during difficult situations. Employees are much more likely to engage in positive behavior when they see their employers doing so.
  3. Emphasize Employee Wellness: No organization can expect to foster a positive culture without healthy employees. Employees need to feel their best – physically, mentally and emotionally – in order to contribute to a positive culture. In many ways, employee wellness is a foundation for a positive corporate culture. Leaders should ensure that employees have the resources, tools and on – site healthcare opportunities they need to live their healthiest life – inside and outside of the office.
  4. Create an environment of trust and foster social connections: Workplace relationships are an essential element to a positive company culture. When employees barely know their colleagues and rarely interact, there’s no possible way for a strong culture to grow. Leaders need to provide employees with opportunities for social interactions in the workplace. Consider weekly team meals, happy hour excursions or even a book club to get things started.

Benefits of a healthy and positive culture

  • Financial Benefits: At the economic level, a well – developed culture brings dramatic, sustained increases in productivity and performance. This is no surprise given that psychologists estimate that the average employee contributes only 20% of their potential.
  • Recruiting: A well – developed company culture, clearly stated in promotional materials, is a powerful recruiting point. Companies with an open, participative workplace, where people enjoy working and have broad opportunities for growth and creativity, attract top candidates. One of the measures of an excellent work culture is that existing employees urge their friends to join.
  • Better Employee Engagement: When employees are happy in a positive workplace, they work harder, are more focused, and are more engaged in the work they need to do. When employees are unhappy, stressed, or exposed to a negative workplace environment, they tend to disengage, which negatively impacts productivity and the bottom line.
  • Greater Loyalty: When a positive workplace culture is fostered, employees are happier, more committed to their employer, and more loyal. Reduced turnover in the workplace is good for everyone, not the least of which the business, which doesn’t have to endure the time and expense of hiring and training new workers.
  • Fewer Absences: Remember the first benefit we discussed, better health? Healthier employees are less likely to be absent from work, which can cost employers a significant amount of money in terms of productivity lost.

What can affect your culture negatively and how to avoid negative impact?

  1. Toxic employees: Too much competition and a toxic work environment lead to a decrease in knowledge sharing, an increase in company politics and a transfer of destructive norms.
  2. Focus on profit: A combined Columbia and Duke University study, found that a focus on figures over people can encourage unethical behavior. Shiva Rajgopal of Columbia University explained, “Our research provides systematic evidence — perhaps for the first time — that effective cultures are less likely to be associated with short – termism, unethical behavior or earnings management to pad quarterly earnings.
  3. Poor communication: Companies must ensure leaders at all levels communicate values, vision, norms, goals and major changes effectively and regularly so that employees fully understand the processes taking place.
  4. Resistance to Change: Phrases such as “we always do things this way,” “that won’t work here” and “it’s not my problem” hinder progress.

How does Negative Culture Affect Your Retention with Your Organization and How to Mitigate it?

  • Nothing affects employee morale more insidiously than persistent workplace negativity. It saps the energy of your organization and diverts critical attention from work and performance.
  • Negativity can occur in the attitude, outlook, and talk of one department member, or in a crescendo of voices responding to a workplace decision or event.
  • Although most dissatisfied employees will remain in the company for a steady paycheck, there are times where the toxicity becomes unbearable and they decide to try out their chances elsewhere

Elements of a Healthy Company Culture

  1. Communication: The way executives communicate with employees — and the way employees talk to each other is a crucial aspect of your culture.
  2. Incentives, Rewards and recognition: Reward the behavior you want to see. Celebrate behaviors that support and reinforce your culture and values and promote employees who believe in the culture.
  3. Legends and lore: It’s important to share stories about how the company started or where it came from, as they help employees feel a part of something bigger than just themselves.
  4. Practices: Of course, values are of little importance unless they are enshrined in a company’s practices. If an organization professes, “people are our greatest asset,” it should also be ready to invest in people in visible ways.

Finding the “RIGHT” Fit!!

How to Define Roles and Responsibilities and Expectations

Steps to Defining the Positions, Responsibilities and Expectations of the Company

  1. Look at what you have, and what you need: The first thing that management should do is conduct an organizational audit. One simple way of doing this is to make a list of all the existing staff or employees of the company. Next, create another list, this time enumerating the roles and tasks that are performed in the business operations.
  2. Pay attention to the position description of each position in your organization: Think of the position description as your guide or map, for both the management and the employee to know the direction that they will be taking in their attempt to attain the goals of the organization. The elements of the position description includes: Job description, roles and responsibility, skill set required, experience and educational requirement and performance management and indicators.
  3. Prepare a final organizational chart: Once the roles and responsibilities of each member of the organization has been clearly defined, it is a good idea to create a final organizational chart, which will also define the relationships between and among all the departments, teams and individuals within the organization. Simply by looking at the chart, the employees will know who they should report to, and with whom they are expected to work or collaborate with.
  4. Communicate the roles and responsibilities to the employees: There is no point in defining the roles and responsibilities if the employees are not made aware of them. Each employee should be clearly made aware of what is expected of him or her. This can be done through various communication methods, such as direct conversations with the concerned employees, group workshops and trainings and other similar activities.

Defining Staff Position, Responsibilities and Expectations

Here are a few reasons why you should define the positions, responsibilities and expectations of your staff:

  • Hiring the right People for the Job: From the beginning, having clearly defined roles will enable management to identify the type of people the company needs, so they can proceed to finding and hiring suitable candidates for the job.
  • Improved Collaboration between and among team members: If each employee’s role and responsibilities are defined clearly, collaboration and division of work becomes easy.
  • Efficiency: Finding a good fit or match between jobs and people will lessen and even eliminate errors and mistakes and improve quality of work.

Hiring Well

Hiring

  1. Define the Job Before Hiring an Employee: Different roles in a company require different skill set and personalities. Before going into the hiring process, you must conduct a job analysis which involves collecting information about the duties, responsibilities, necessary skills and expectations of a particular job. This way, your search for the right candidate is streamlined to finding the person who matches the job description; this will simplify things for you.
  2. Plan your Employee Recruitment Strategy: With the job description in hand, set up a recruiting planning meeting that involves the key employees who are hiring the new employee. The hiring manager is crucial to the planning. At this meeting, your recruiting strategy is planned and the execution begins.
  3. Use a Checklist for Hiring an Employee: This checklist for hiring an employee will help you systematize your process for hiring an employee. This will help you keep in track of your recruiting efforts.
  4. Check Backgrounds and References When Hiring an Employee: Effective background checks are one of the most important steps when hiring an employee. You need to verify that all the presented, sterling credentials, skills, and experience are actually possessed by your candidate.
  5. Review Credentials and Applications Carefully: Next, you’ll screen all applicants against your list of qualifications, skills, experience, and characteristics. This streamlines the process and ensures that your time is spent on the most eligible candidates.

On-boarding Well

On-boarding refers to the process of orienting new employees in a manner that aids in overall retention. It goes beyond conventional orientation. This process involves getting employees acclimated to their new workplace.

Start Onboarding before Day One

  • This one sounds like a no-brainer, but you’d be surprised at how many companies wait until the last minute—or the day of—to start onboarding a new hire. The fact is, the sooner you begin, the more up to speed your new employee will be before he or she starts.
  • Also, the time before a new hire starts is prime to begin the dreaded paperwork process. No one wants to spend their first few hours, or days, sitting in HR working their way through a mountain of forms, so send them important documents such as employee handbooks, I-9s, payroll forms, and non-disclosure agreements beforehand.

Take a Community Approach

  • Pairing up your new hire with a seasoned employee to teach them the ropes is a tried-and-true method, but maybe it’s time to try a collaborative approach, which builds rapport with other teams much faster than one-on-one onboarding.
  • It’s a challenge for any one department to know the answer to every question to arise during onboarding, so it makes sense to rely on each team for their area of expertise

Set Expectations and Goals Early

Setting goals and communicating them at the outset allows new hires to evaluate their own progress during their first few months. A formal performance review will help keep new employees on target, and allow for any course correction early on.

Communication & Culture

Management and Communication

Effective business communication is a two-way process of listening and speaking, and it’s of foremost importance in all phases of daily business life at your middle market company.

  1. Eliminate assumptions: Many business relationships have unspoken rules with assumptions at their core. This might work for a while, but it’s better for all sides to openly communicate needs and expectations.
  2. Find a good place and time for all involved to talk: Communication won’t work when one party is distracted. Find a quiet place and, if the communication is difficult, make sure you have privacy.
  3. Have an “open door” policy: Having real dialogue with managers and CEOs is one of the biggest communication obstacles employees face. They may feel apprehensive about sharing important thoughts with the boss, and as a result, block the flow of effective communication.
  4. Be patient: Communication is so important—and so hard. It doesn’t eliminate differences, but it does allow for them. Ultimately, good business communication is not about winning; it’s about strengthening relationships. Change doesn’t happen overnight.
  5. Check in with employees on a regular basis: Checking in with employees is essential for effective management in the workplace. Plan in-person or online meetings every few weeks or months, to discuss projects, issues, and the organization.

Clarity of purpose

  1. As an employer, you must first have a strong conviction about what you do; because your employees will mostly likely feed off the vibes you give off.
  2. Then, you must convey this purpose to your staff in a vision and mission statement.
  3. Give employees specific examples of how their roles positively impact the company and its clients.
  4. The employees must believe that what they do matters, this has a measurable impact on the success of the company.

Providing feedback

Checking in, tracking performance against expectations

Measuring how well your team is doing their job is more than just eye-opening: it’s vital to the success of your business.

The only way to know what’s working in your organization is by tracking performance against expectations.

Here are a few guidelines to tracking performance in your company:

  1. Measure both short-term and long-term: The most effective performance measurements encompass both short-term task completion and long-term performance, the latter of which paints a more striking picture of true impact. Find an online platform that lets you easily track short-term goals as well as long-term achievements, such as specific KPIs that can increase or improve over time.
  2. Embrace Project Management Technology: There are a ton of solutions out there when it comes to apps for managing your construction business. Task management on the job is no exception. Asana, Basecamp, and many others are easy-to-use applications to keep everyone on the team on the same page. They’re also a great tool for employee productivity tracking. They generate an overview of who is doing what and how quickly tasks are being completed. These tools can:
    • Keep your employees on task by clearly defining which jobs belong to whom
    • Manage expectations by keeping everyone aware of deadlines
    • Create an open line of communication when it comes to projects
  3. Be Transparent with Communication: If your employees know that you are going to be tracking their performance, they’ll put in their best work. If however, they find out that you’ve been tracking their every move in the office without their knowledge; they may be uncomfortable. Share, upfront and honest, with your employees:
    • Goals and objectives
    • How performance is being tracked
    • What expectations are for performance
    • This keeps your employees assured and confident of how to meet expectations and how their performance is being measured.

Handling Closure & Transitions

Handling Closure and Transition Gracefully

Endings are super important and if you ever find yourself in a position of a business closure or transition, you’ll need to be equipped with the knowledge of how to handle it gracefully.

Here is how to handle closure and transition gracefully:

  1. Speak With Employees:
    • To show that you respect your employees, speak with them in person about the company closing promptly after making your decision and before you divulge the news to anyone else. Relay your decision when everyone is present to prevent those who are absent hearing it from someone else.
    • Deliver the news with compassion bu t be professional and tactful as well.
  2. Deliver Formal Letters: After speaking with your employees, prepare a formal letter announcing the company closing. Reiterate what you told the employees in the letter and include a timeline for the closing. Make the closing date a Monday rather than a Friday. This allows employees to contact other establishments about job opportunities that same week.
  3. Provide Resources/Assistance: During your time in business, you likely formed a number of professional relationships. Contact your associates to see if they are hiring and refer your employees to those that are. Give your employees letters of recommendations and refer them to staffing agencies.
    • The state workforce agency can prove to be a valuable resource during this period. Many states have a rapid response team that visits workplaces to help employers and employees cope with company closures. Through orientation sessions and workshops, the team provides a variety of services, such as job counseling, job placement, interviewing techniques and Internet access for job search and resume posting.

Retention

Ways to reduce low retention rates due to negative company culture

  1. Be Proactive: As a manager or human resources professional, you are closely in touch with employees throughout the company. You receive employee complaints, do exit interviews with employees who leave, and know the reputation of your organization in your community. You can monitor the discussions on employee intranets, manage the appraisal and 360-degree feedback process, and coach managers in the appropriate staff treatment. This information helps you learn to identify the symptoms of negativity before its morale-busting consequences damage your workplace. It will also assist you in preventing and curtailing work place negativity.
  2. Opportunity to express opinions: Make opportunities available for people to express their opinion about workplace policies and procedures. Recognize the impact of changes in such areas as work hours, pay, benefits, assignment of overtime hours, comp
    pay, dress codes, office location, job requirements, and working conditions. These factors are closest to the mind, heart and physical presence of each individual. Changes to these can cause serious negative responses. Provide timely, proactive responses to questions and concerns.
  3. Control over their job: Provide opportunities for people to make decisions about and control and influence their job. The single most frequent cause of workplace negativity is traceable to a manager or the organization and deciding about a person’s work without their input.
  4. Use Consistent Fair Treatment: Treat people as adults with fairness and consistency. Develop and publicize workplace policies and procedures that organize work effectively. Apply them consistently.
  5. Provide Trust and Respect: Treat your employees as if they are trustworthy and worthy of your respect. Start from a position of trust when you hire a new employee. Verify their performance, truthfulness, and contribution over time to confirm your original position. Do not go with the mindset that people must earn your trust. That positioning ensures that negativity will take over in your workplace. Employees have radar machines and they are constantly scoping out their work environment. If you don’t trust them, they will know you don’t.
  6. Give Recognition: Provide appropriate rewards and recognition so people feel their contribution is valued. The power of appropriate rewards and recognition for a positive workplace is remarkable. Suffice to say, reward and recognition are two of the most powerful tools an organization can use to buoy staff morale

Got Questions?

Give us a call and we’ll answer them.

Or visit us at https://swhrconsulting.com

Phone: 702.979.2119

Email: info@swhrconsulting.com

Shermara Walker, Chief Executive Officer

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Social Justice – When It Does/Doesn’t Make Sense

Live Webinar Date: January 7, 2019 Register Here Social Justice Issues are “in vogue”, especially with large/global brands. But many smaller brands and enterprises find themselves forced, needing or wanting to jump into the social justice fray. Business beware, what’s justice for some can be an injustice for others. It’s all about your customers. We’ll explore creating “How To” map to unify all aspects of your social responsibility marketing by finding your “new relevant social responsibility opportunities” that align with your customer’s values, and then executing in a way that fully integrates your value chain into your brand’s current and future customer growth potential. Learn how a small business gained substantial local exposure, eclipsing a larger national brand in its community through social responsibility marketing.

Videos Referred to In the Webinar Replay

Nike Commercial

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Ed Faruolo has an exceptional track record for creating and securing sustainable market opportunities for new and existing business ventures.  Ed’s consulting clients actively seek him out to quickly evaluate and design the fastest path to sustainable customer growth and engagement.

Ed’s highly rated workshops are used by Fortune 500 companies, as well as small/mid caps and start ups. He served as Chief Marketing Officer for CIGNA corporation where he drove the brand strategy to transition them to a tier 1 player in the global health benefits business. More about Ed Faruolo…

Ed Faruolo
Brand Strategy

In This Webinar You Will Learn…

  • The best and worst practitioners of social justice – and why
  • How to think about social justice strategically, vs. emotionally
  • What is the right environment, or not, for social justice and your brand
  • What are the right issues and alliances that will resonate with your customers
  • How to avoid getting lost in competitive noise
  • How to assure authenticity
  • Realistic goal setting success measurement

Benefits of Attending This Webinar

  • You will know if social justice marketing is right for your customer base
  • What and Who to align your brand with
  • How to set realistic goals and measure success

Webinar Slides

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Webinar by Ed Faruolo of MarketingDepartmentLV.com

Webinar by Ed Faruolo of MarketingDepartmentLV.com

Webinar by Ed Faruolo of MarketingDepartmentLV.com

Webinar Notes

Is Social Responsibility or Social Justice Marketing Right For You?

Low Hanging Fruit What to Watch Out For – Some Best and Worst Practices: David Smith & Ed Faruolo

Get in Motion! Utilize Low Hanging Fruits

You Can’t Steer Something That’s Not in Motion!

  • Put yourself and your business in motion. This is the most important aspect: Make the decision and deal with the outcome.
  • Low hanging fruit tactics enable you to achieve momentum.

Who is David Smith?

President and founder of MarketingDepartmentLV.com, and NetworkLasVegas.com.

Over 15 years providing digital, content marketing and relationship networking services.

Marketing Challenges Faced by Businesses:

  1. Locate the best marketing vendors.
  2. Manage the marketing vendors.
  3. Coordinate the work of the marketing vendors.

If unsuccessful:

The result is mediocre marketing activity performance along with continually restarting marketing programs (new website, new social media approach…etc.).

MarketingDepartmentLV Mission:

To ensure that Las Vegas businesses spend less effort on their marketing while getting better results through outsourcing their marketing department.

Are you a hiking enthusiast in the Las Vegas area? View David’s website: LasVegasAreaTrails.com

Who is Ed Faruolo?

It’s Tempting But Care Must Be Taken – Social Justice Is NOT For Everybody

Agenda

Some Definitions – Social Justice vs. Social Responsibility

  • Why Is This Important?
  • Some Examples – Large Cases (What To Avoid?)
  • A Framework – How To Structure
    • Where It Worked For A Large Company
    • And A Small Company
  • Key Take Aways/Low Hanging Fruit

Definitions: Social Justice vs. Social Responsibility

The Line Often Blurs Between The Two

Social Justice: Advocating a certain stance or position on a controversial topic that is a real or perceived injustice by a significant segment of the population. The topic
usually does not relate directly to the business but is important to a large share of its customer base.

Social Responsibility: Operating in a responsible manner throughout all aspects of a companies value chain. Examples are lower carbon footprints, supporting childhood
education, workplace equality, etc. Issues are usually directly linked to the business.

It’s Tempting But Care Must Be Taken – It Is NOT For Everybody

Why Is This Topic Important?

Millennials

Differentiation

Align Values – I’m Like You!

Millennials – don’t have much trust in government to do what’s right. Instead, they believe they can only count on themselves to create the change they want to see, and they typically
pursue that change as “everyday change-makers,” sharing a mindset that influences what they buy, the clothes they wear, and the food they eat.

Sasha Blaney. “Research Shows Millennials See Activism in Different Way Than Previous Generations.” Achieve Blog Post 03/14/2017.

Business Roundtable: Beyond Profits and Shareholder Value? Employee Centric?

Are The Big Brands On To Something? Or Is This Needlessly Divisive? Are They Turning Off More People As They Are Turning On? Is It Their Customers Demanding This… Or Their Employees? What Are The Implications For Smaller Companies?

When Employee Centric Works And When It Backfires

Customer Interest – Self Interest

A Mixed Bag At Best…

Brand – Assessment – Comments

This has angered many people, but aligns with Nike’s brand. Sales went down then up. But jury is still out as Kaepernick pulls Nike into
his issues. This could still do damage.

When does it make sense to portray your loyal customers as the problem? After all Gillette has made a fortune from sexism. YouTube negatives far outnumbered positive. Became a sales drag on P&G’s quarterly results. Harry’s filled the void.

Huh? Pissed Off Meals? Showing people with mental disabilities in an unsympathetic light? And burgers are the worst thing for that condition. How did this get out of the board room?

Sales go up at Dick’s when they stop gun sales. Whether you agree or not, it was thought through and the response thoughtful.

And Then There Is This Fiasco…

Pepsi pulls ad after protests that this trivializes protests. Pepsi says they were just trying to promote peace. The bigger issue is, is this really a topic for Pepsi drinkers?

Going Into 2020 The Economist Makes A Prediction

What’s The Risk?

  • Hypocrisy
  • Recession
  • Idealogical Shifts

Needs Hierarchy: Emotive Turnoffs?

What’s The Risk?

  • Hypocrisy
  • Recession
  • Idealogical Shifts

If You Go This Route Be Strategic

BrandBreath is a proven framework that gives you the insight and “How To” map to unify all aspects of your social responsibility marketing by:

  • “Inhaling” and finding your “new relevant social responsibility opportunities” that align with your customer’s values, and then
  • “Exhaling” and executing that can fully integrate your value chain into your brand’s current and future customer growth potential.

Think about how many brands just seem to blab… like people that don’t inhale or think before they speak!

BrandBreath is a simplified, logical path to increasing the vitality of your brand and its social relevance to your audience.

A 5 Phased Approach

  • VitaL Targets: Target segments whose advocacy of the brand are critical to its future success
  • VitaL Issues: The issues where the brand must be perceived as the credible and knowledgeable expert
  • VitaL Alliances: Alliances that extend credibility for the brand on the select issues, and expand knowledge
  • VitaL Programs: Programs that maximize leadership and provide a competitive advantage
  • VitaL Scorecard: The dashboard that provides the verdict and venues to consider for the future

A Quick Example: CIGNA

Issue: Establish leadership relative to major healthcare cost drivers and impact on consumers and businesses.

CIGNA’s MIT Thought Leadership: Depression

It’s Tempting But Care Must Be Taken-It Is NOT For Everybody

A Quick Example: CIGNA

  • Issue: Establish leadership relative to major healthcare cost drivers and impact on consumers and businesses
    • CIGNA’s MIT Thought Leadership: Addiction
    • CIGNA’s Thought Leadership: Gender Disparities, Women’s Heart Disease

What CIGNA Learned

  • Brand strength grew post 25% $ cut
  • Readership consistently in top 5
  • Positive Press generated
  • Media partners do More for less
  • Cigna gets Advanced info on conditions, how to price
  • Non profit alliances provided content and business connections!

But What About Smaller or Local Businesses?

It’s All Relative – The Walnut Beach Creamery vs. Carvel

Walnut Beach Creamery

  • one store
  • hand crafted gourmet ice cream
  • near beach location
  • since 2006
  • Milford, CT

Carvel

  • one of ~ 400 stores scattered throughout US
  • soft serve ice cream
  • since 1934
  • near town center
  • Milford, CT

Walnut Beach Creamery

  • led by Susan Patrick
  • visible on site
  • involved with community
  • staffed with happy, teenagers who love customers and the joy of ice cream

Carvel

  • owner not visible
  • no community involvement
  • staffed by teenagers more obsessed with their phones than customers
  • known to close early even as customers are arriving
  • local FB group calling for boycott

So What Was The Social Responsibility for Walnut Beach Creamery?

A Little Bit About Walnut Beach

  • Once a thriving destination for vacationers
  • Fell into vacancies, shut down businesses, and disrepair as people vacationed elsewhere
  • Susan Patrick saw opportunity where ice cream could help bring back some Joy

Some Factors

  • Ice Cream and Beaches are an Iconic Match
  • Artists are inspired by the Beach
  • Milford’s Coastal areas needed some Joy

Opening An Ice Cream Shop Was Not Enough

Issues

  • Area needed an economic boost/tired
  • Need to be a destination
  • Safety for families/children
  • Inspire city wide revitalization

WBC Alliances

  • Economic Development Commission
  • Head Walnut Beach Association
  • Milford Fine Arts Council
  • Created Walnut Beach Arts Association
  • Boys Clubs/Girls Clubs

Programs

  • Thursday Night Strolls
  • Weekly Dance Parties
  • Charity Beach Walks
  • A Taste of Milford
  • Halloween Witch Party
  • Pumpkins On The Pier
  • The Beach Goes To You: Women’s Roller Derby

Some Results

“Susan has transformed Walnut Beach not just with ice cream, but as head of the Walnut Beach Business Association,”

-Mayor Ben Blake said in announcing the award. He said she has helped turn Walnut Beach into an arts destination.

  • Lines are Always Out The Door
  • Strong Advocacy on FB
  • Rarely are there Lines at Carvel
  • Many disgruntled comments on FB about Carvel’s workers
  • WBC costs more than Carvel

Low Hanging Fruit-5 Things To Consider

  1. What Is Important To Your Customers, Beyond The Product?
  2. How Does Your Business Align With A Social Need? Controversies?
  3. Identify The Stakeholders/Community Organizations
  4. Get Involved Beyond Donations
  5. Craft A Program With Your Alliance(s).

Closing Thoughts: Personal Opinion

  • Most Large Brands “Social Justice” Programs Are Self Driven vs. Customer Driven-Playing To Personal or Employee Issues vs. Customers
  • Social Responsibility Programs Make Sense When The Business Interest is Aligned With The Social Interest (Cigna and Walnut Beach Creamery)
  • If You Think It Through Carefully, Social Responsibility Can Work Wonders for Smaller Companies As They Fight Goliath!

Get Your Marketing in Motion!

Find the Low Hanging Fruit to Grow Your Business

Webinar Series by Las Vegas Marketing Department Team

9-10am, 1st & 3rd Tues Each Month August 6/19-Feb 18/20

Create rapid business growth by activating low hanging fruit strategies that produce large results with little effort.

David Smith
President, Moderator

Katia Di Egidio
CEO

Stan Shields
List Growth

Gordon Jones
Managed IT

Josh Line
Photography

Tori Jones
Web Dev

Debbie Kluska
Reputation

Each team expert presents their best low hanging fruit strategy designed to propel your business forward.

Richard De Paso
Video Production

Katie Waechter
Social Media

Guy Dawson
PR

Devin Sheffield
Video Production

Shermara Walker
HR Consulting

Ed Faruolo
Branding

David Smith – MarketingDepartmentLV.com

DavidSmith@MarketingDepartmentLV.com
(503) 816-9665

Ed Faruolo – Vitalincs.com

ed@vitalincs.com
(203) 449-7488

Webinar Advertising Flier

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  3. Download the image to your computer.
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Leveraging the Power of Media for Business Growth

Live Webinar Date: Dec 17, 2020 Register Here Media is a tremendous resource to bring recognition to your business and increase sales. This webinar will focus on how to effectively utilize a host of media platforms to reach your target audience.

Guy Dawson refers to himself as a “natural cheerleader” and loves to see people succeed. Launching his PR firm in 2008 was the culmination of everything he had done, Journalism, Networking and Public Speaking. His ideal client is passionate about their product and their message and congruent with their purpose. “I will never give up on a person’s story unless they give up.” More about Guy Dawson…

Guy Dawson
Public Relations & Media Marketing

In This Webinar You Will Learn…

  • How to create valuable relationships with business journalists & bloggers
  • Do-it- yourself methods for creating and distributing money making press releases
  • 5 Easy Steps That Will Make Your Company a Magnet for Media

and much more…

Benefits of Attending This Webinar

  • Broadcast your brand image and marketing message to a wider audience.
  • Create and distribute press releases with more ease and success.
  • Experience media coming to YOU for a story.

Webinar Slides

Leverage the Power of Media for Business Growth, Guy Dawson, In Webinar Series

Leverage the Power of Media for Business Growth, Guy Dawson, In Webinar Series

Leverage the Power of Media for Business Growth, Guy Dawson, In Webinar Series

Leverage the Power of Media for Business Growth, Guy Dawson, In Webinar Series

Leverage the Power of Media for Business Growth, Guy Dawson, In Webinar Series

Leverage the Power of Media for Business Growth, Guy Dawson, In Webinar Series

Leverage the Power of Media for Business Growth, Guy Dawson, In Webinar Series

Leverage the Power of Media for Business Growth, Guy Dawson, In Webinar Series

Leverage the Power of Media for Business Growth, Guy Dawson, In Webinar Series

Leverage the Power of Media for Business Growth, Guy Dawson, In Webinar Series

Leverage the Power of Media for Business Growth, Guy Dawson, In Webinar Series

Leverage the Power of Media for Business Growth, Guy Dawson, In Webinar Series

Leverage the Power of Media for Business Growth, Guy Dawson, In Webinar Series

Leverage the Power of Media for Business Growth, Guy Dawson, In Webinar Series

Webinar Notes

Leveraging The Power of Media For Business Growth

Guy Dawson, Classy Communications

You Can’t Steer Something That’s Not in Motion!

Get in Motion! Utilize Low Hanging Fruits

  • •Put yourself and your business in motion. This is the most important
    aspect: Make the decision and deal with the outcome.
  • Low hanging fruit tactics enable you to achieve momentum.

Who is Guy Dawson?

Managing Member of Classy Communications PR & Advertising, LLC

We Are Your Solution For Business Success

Public Relations Challenges Faced by Businesses:

  1. Lack of Consistent Media Exposure
  2. Inability to Effectively Communicate Their Message
  3. Failure to Establish a Winning Communications Plan

If unsuccessful:

The result is continuing to miss opportunities to expose their brands to larger audiences to potentially increase sales.

Classy Communications Mission Statement

We provide businesses, organizations and individuals the highest quality public relations and marketing services.

For More Information About Classy Communications’ Services Visit https://classycommunications.net/

Key Points For Business Public Relations Success

  1. Leveraging Traditional Media For Credibility
  2. Create Your Own New Media Outlets and Thrive
  3. Make Your Business a Magnet For Media Coverage

Television & Radio Publicity in the New Age

  • The Competition is Getting Stiffer, but TV & Radio are still the King and Queen of Credibility
  • Write a Press Release and Target Local Media First
  • Strive for Free Press by Making Media Friends

Promoting Your Business in Newspapers, Magazines and Local Publications

  • How a Newspaper Story Made a Businesswoman a Multimillionaire
  • Local News: People Want to Know What the Guy Next Door is Doing
  • Why People Don’t Throw Magazines Away

New Media Levels The Press Playing Field

Using Social Media as a PR Platform

  • Communicate With Loyal Followers
  • Build Pages and Reach the Masses
  • Remember: It’s Free Publicity
  • Study the Big Social Media Fish

Podcasting & Video Content Creation

  • Market Your Business Expertise with an Internet Radio Show
  • Short Videos are Online Friendly Commercials
  • Create a Social Media Buzz with Live Broadcasts

Webinar Broadcasts Are Media Personified

  • Webinars Exemplify The New Media
  • Versatility Makes Them Special
  • They Are Valuable Outlets for Internal and External Communication
  • Monetize Webinars and Give The People What They Need

Websites: The Internet Face of Your Business

  • Represent Your Business Well With a Professional Website
  • Use Social Media to Get Them There
  • Make Your Website New Media Friendly
  • Keep Your Website Content Fresh and Interesting

Make Great PR Connections With Email and Text Marketing Campaigns

  • Email Marketing Isn’t Dead
  • Publicize & Promote To Your Prized Contacts
  • Track Your Results, Rinse & Repeat
  • Take Advantage of the Smart Phone Craze. Everyone Reads Text Messages

How To Make Your Business A Media Magnet

  • Consistency Is The Key
  • Cultivate Synergistic Relationships
  • Protect Your Brand Like a Gem
  • Ask, Ask, Ask

Let Classy Communications and Marketing Department LV Help You Craft A Winning PR Plan

Free ½ Hour Consultation

PR Packages That Fit Any Business Budget

Do-It-Yourself Options

Be A Guest At PRConnectionsradio.com

Contact Us Today

(702) 845-6129 or Classycommunications.net

Webinar Advertising Flier

Directions:

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  2. Select “save image as” from the right click menu.
  3. Download the image to your computer.
  4. Upload the image to your email marketing program or social media post.
  5. Use the webinar details on this page to create your own version of what this webinar is about and why you think your contacts will find value in this webinar.
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How to Communicate with Impact

Live Webinar Date: December 3, 2019 Register Here 58% of marketers say that “original written content” is their most important digital asset. 82% of consumers feel more positive about a company after reading custom content. Learn how to create a content marketing strategy for your business and what are the key components of such a strategy.

Katie Waechter has been writing since age twelve and has over 15 years of combined experience in creative writing, technical writing, social media marketing, and content marketing. More about Katie Waechter Additional Portfolio…

Katie Waechter
Social Media and Content Marketer

In This Webinar You Will Learn…

  • How written content can capture attention and increase business
  • Types of copywriting that your business needs
  • How to build a content creation / content marketing strategy that works

Benefits of Attending This Webinar

  • Improve the performance of your website, your marketing collateral and your networking efforts.
  • Grow positive visibility and credibility.
  • Increase sales.
  • Grow your business.
  • Achieve all of the above with the same marketing strategy and tools you are currently using.

Webinar Slides

How to Communicate with Impact, Copywrighting Strategy, Katie Waechter, Webinar in Get Your Marketing In Motion Series by MarketingDepartmentLV.com Slide 001

How to Communicate with Impact, Copywrighting Strategy, Katie Waechter, Webinar in Get Your Marketing In Motion Series by MarketingDepartmentLV.com Slide 002

How to Communicate with Impact, Copywrighting Strategy, Katie Waechter, Webinar in Get Your Marketing In Motion Series by MarketingDepartmentLV.com Slide 003

How to Communicate with Impact, Copywrighting Strategy, Katie Waechter, Webinar in Get Your Marketing In Motion Series by MarketingDepartmentLV.com Slide 004

How to Communicate with Impact, Copywrighting Strategy, Katie Waechter, Webinar in Get Your Marketing In Motion Series by MarketingDepartmentLV.com Slide 005

How to Communicate with Impact, Copywrighting Strategy, Katie Waechter, Webinar in Get Your Marketing In Motion Series by MarketingDepartmentLV.com Slide 006

How to Communicate with Impact, Copywrighting Strategy, Katie Waechter, Webinar in Get Your Marketing In Motion Series by MarketingDepartmentLV.com Slide 007

How to Communicate with Impact, Copywrighting Strategy, Katie Waechter, Webinar in Get Your Marketing In Motion Series by MarketingDepartmentLV.com Slide 008

How to Communicate with Impact, Copywrighting Strategy, Katie Waechter, Webinar in Get Your Marketing In Motion Series by MarketingDepartmentLV.com Slide 009

How to Communicate with Impact, Copywrighting Strategy, Katie Waechter, Webinar in Get Your Marketing In Motion Series by MarketingDepartmentLV.com Slide 010

How to Communicate with Impact, Copywrighting Strategy, Katie Waechter, Webinar in Get Your Marketing In Motion Series by MarketingDepartmentLV.com Slide 011

How to Communicate with Impact, Copywrighting Strategy, Katie Waechter, Webinar in Get Your Marketing In Motion Series by MarketingDepartmentLV.com Slide 012

Webinar Notes

How to Communicate with Impact

Writing Content That Makes a Difference

Objectives

  • Types of Content Writing
  • The Power of Effective Copy Writing
  • The Power of Content Marketing
  • The Power of Email Marketing
  • The Power of Ebooks
  • The Power of Social Media Management
  • The Power of Press Release
  • How to Build a Content Creation Strategy
  • Kick Starter Special

Types of Written Content

  • Website Content (home page, about page, etc.)*
  • Content Writing (Blog Posts)*
  • Email Newsletters* Ebooks*
  • Social Media*
  • Glossaries / Product Descriptions Course Material
  • Press Releases*
  • Print Material: Magazine Articles, Pamphlets, Fliers
  • Scripts/Speech Writing

The Power of Effective Copywriting

  • Content = credibility
  • Coca Cola spends more money on content creation than it does on television advertising.
  • 58% of marketers said that “original written content” is their most important digital asset.
  • 82 percent of consumers feel more positive about a company after reading custom content.
  • Search engines are more likely to pick up websites with SEO-friendly unique content.

The Power of Content Marketing (Blogs)

  • Long-form content (3000–10,000 words) gets shared more than short-form content.
  • Blog traffic generation increases up to 30% after you post 24–51 blog posts.
  • 72% of marketers say content marketing increases engagement.
  • Google tends to favor large sites that have a LOT of high quality content.

The Power of Email Marketing

  • Approximately 90% of US adults use email
  • 40% of consumers prefer that brand emails be more informative (and less promotional).
  • Users are twice as likely to sign up for a brand’s mailing list than interact with the brand on Facebook.
  • A message is 5x more likely to be seen in email than via Facebook.
  • Email makes money. For every $1 you spend on email marketing, you can expect an average return of $38.

The Power of E-Books

266 million e-books sold in 2017

E-book Opportunities:

  • Marketing Material
  • Passive Income
  • Website Lead Generation
  • Audience Education
  • Establish Authority

The Power of Social Media Management

  • Facebook has 2.4 billion users
  • Instagram has 1 billion users
  • LinkedIn has 630 million users
  • Twitter has 330 million users
  • Social Media Management = Brand Awareness
  • Social Media Engagement = Networking
  • Social Media Ads = Prospective Leads

The Power of Press Releases

  • 78% of content marketers incorporate press release services into their content strategy.
  • Journalists use press releases as their number one way of finding stories
  • Press releases are free copy for newspapers, websites, magazines, and the radio. Because of their nature, press releases are meant to be copied and pasted in part or in whole.

How to Build a Content Creation Strategy

  • Define Audience
  • Determine best platform(s) for audience
  • Research competition
  • Set goals for the campaign
  • BE CONSISTENT
  • Track progress with insights and analytics metrics
  • Refine content based on what’s working for your ideal audience
  • Keep going!

Kick Starter Specials

  • One blog/article (300-500 words) on a theme of the client’s choosing.
  • Stock image with client logo
  • 1 week’s worth of social posts that compliment the blog
  • Price: $300 (value $600)
  • One 10-12 page e-book
    • Delivered in PDF format for easy website uploading
    • Content will include: table of contents, client expertise, and short client bio
    • Price: $900 (Value: $1500)

Webinar Advertising Flier

Directions:

  1. Right click on image below.
  2. Select “save image as” from the right click menu.
  3. Download the image to your computer.
  4. Upload the image to your email marketing program or social media post.
  5. Use the webinar details on this page to create your own version of what this webinar is about and why you think your contacts will find value in this webinar.
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5 ways to fully integrate your website into your marketing process.
How to move beyond dead-end marketing

Live Webinar Date: November 19, 2019 Register Here Until your website is fully integrated into your marketing process, it’s like driving down the road at 100 miles an hour with no destination. You are basically engaged in dead-end marketing. Dead-end marketing is a lot of time, effort and money that goes nowhere. For example, you put your time, energy and money into sending out 5000 flyers and yet there is no reason on the flyer to go to your website. The recipient reads the flyer and throws it away…that’s dead-end marketing. On the other hand, if all your marketing leads prospects to your website where you are engaging them, now you can drive down that road at 100 miles an hour with all your good marketing activity that leads to a true destination. In this webinar you will learn how to move beyond dead-end marketing.

Tori Jones has helped hundreds of business owners with their web design, internet marketing and systems creation since 2003. Additional portfolio and more about Tori Jones

Tori Jones
Web Developer

In This Webinar You Will Learn…

  1. Do you own your website and why is that important?
  2. Ensuring your website is the hub of your marketing process.
  3. Creating your marketing funnel.
  4. Website call-to-action end points.
  5. Use website to accomplish customer engagement for processes.

Benefits of Attending This Webinar

  • Receive more new business leads from your website.
  • Increase the effectiveness of your marketing collateral.
  • Increase the effectiveness of all your marketing projects.
  • Receive more traffic on your website and a higher standing in the search engines.

Webinar Slides

Integrate Website and Marketing, Tori Jones, for Webinar Series Integrate Website and Marketing, Tori Jones, for Webinar Series Integrate Website and Marketing, Tori Jones, for Webinar Series Integrate Website and Marketing, Tori Jones, for Webinar Series Integrate Website and Marketing, Tori Jones, for Webinar Series Integrate Website and Marketing, Tori Jones, for Webinar Series Integrate Website and Marketing, Tori Jones, for Webinar Series Integrate Website and Marketing, Tori Jones, for Webinar Series Integrate Website and Marketing, Tori Jones, for Webinar Series Integrate Website and Marketing, Tori Jones, for Webinar Series Integrate Website and Marketing, Tori Jones, for Webinar Series Integrate Website and Marketing, Tori Jones, for Webinar Series Integrate Website and Marketing, Tori Jones, for Webinar Series Integrate Website and Marketing, Tori Jones, for Webinar Series Integrate Website and Marketing, Tori Jones, for Webinar Series Integrate Website and Marketing, Tori Jones, for Webinar Series Integrate Website and Marketing, Tori Jones, for Webinar Series Integrate Website and Marketing, Tori Jones, for Webinar Series Integrate Website and Marketing, Tori Jones, for Webinar Series Integrate Website and Marketing, Tori Jones, for Webinar Series Integrate Website and Marketing, Tori Jones, for Webinar Series Integrate Website and Marketing, Tori Jones, for Webinar Series Integrate Website and Marketing, Tori Jones, for Webinar Series Integrate Website and Marketing, Tori Jones, for Webinar Series Integrate Website and Marketing, Tori Jones, for Webinar Series Integrate Website and Marketing, Tori Jones, for Webinar Series Integrate Website and Marketing, Tori Jones, for Webinar Series Integrate Website and Marketing, Tori Jones, for Webinar Series

Webinar Notes

Low Hanging Fruit: 5 Ways to Fully Integrate Your Website into Your Marketing Process.

How to move beyond dead-end marketing!

David Smith & Tori Jones

You Can’t Steer Something That’s Not in Motion!

  • Put yourself and your business in motion. This is the most important aspect: Make the decision and deal with the outcome.
  • Low hanging fruit tactics enable you to achieve momentum.

Who is David Smith?

President and founder of MarketingDepartmentLV.com, and NetworkLasVegas.com. Over 15 years providing digital, content marketing and relationship networking services.

Marketing Challenges Faced by Businesses:

  1. Locate the best marketing vendors.
  2. Manage the marketing vendors.
  3. Coordinate the work of the marketing vendors.

If unsuccessful:

The result is mediocre marketing activity performance along with continually restarting marketing programs (new website, new social media approach…etc.).

MarketingDepartmentLV Mission:

To ensure that Las Vegas businesses spend less effort on their marketing while getting better results through outsourcing their marketing department.

Are you a hiking enthusiast in the Las Vegas area? View David’s website: LasVegasAreaTrails.com

Who is Tori Jones?

President and founder of WebDesignIsland.com, and IslandFunnels.com.

Tori Jones has helped hundreds of business owners by developing websites and lead generation systems since 2003.
Her mission is to “do-it-right the first time”, which will keep you relevant among rapid technology changes and extend your online presence longer.

With an eye for design and over 20 years of hands-on tech experience, she specializes in designing the website of your dreams and fully automating your online marketing.
She uses the highest-standards and can move very quickly due to her impeccable organizational skills.

Tori has successfully completed 100s of websites and is now developing a 100%-done-for-you lead generation system.

5 ways to fully integrate your website into your marketing process.

  1. Do you own your website and why is that important?
  2. Ensuring your website is the HUB of your marketing process.
  3. Creating your marketing funnel.
  4. Website call-to-action end points.
  5. Using your website to accomplish customer engagement.

1. Do You Own Your Website And Why Is That Important?

There Are 2 Ways to Build A Website:

  1. You pay to use a service and try to build it yourself, but you are really on their website/domain name, not yours… https://WebDesignIsland.Wix.com https://IslandFunnels.Shopify.com
  2. A skilled web designer builds a custom website in wordpress on your domain name…”Your Brand” https://WebDesignIsland.com https://IslandFunnels.com

WEBSITE TRAFFIC

  1. All the SEO work you do, and social media work goes to another domain: https://WebDesignIsland.Wix.com https://IslandFunnels.Shopify.com – Building their brand, NOT yours!
  2. All the SEO work you do, and social media work goes to your domain: https://WebDesignIsland.comhttps://IslandFunnels.com – Building your brand.

2. Ensuring Your Website Is The HUB Of Your Marketing Process.

Are You Bypassing Your Website? Point all your marketing collateral, networking efforts and social media accounts toward your website.

Don’t make links away from your website to social media sites. They own all your content.

Don’t make all your communication happen on social media sites, point all communication to your website and have customer interaction happen there.

How to use Social Media

https://WebDesignIsland.com https://IslandFunnels.com

Using Social Media to get visitors to your Website for FREE!

3. Creating Your Marketing Funnel.

Point all social media, print, signups for email lists, contact forms and payments to your website. Place products on your website. Complete product purchase on your website. This generates more traffic and raises your standing in the search engines…for free.

4. Website Call-To-Action End Points.

Are you using Call-To-Action?

  • You can place a CTA anywhere on your site, but it’s important to do it right.
  • You want your CTA to grab the attention of your visitors and really entice them to click.
  • Show your visitors an offer that they can’t refuse. Not only does it have to be visually appealing, but the content has to be persuasive as well.
  • In order to ensure your calls-to-action generate leads, you also need to remember the buyer’s journey.

Follow these best practices

  • Make them action-oriented
  • Use persuasive text
  • Include strong visuals
  • Create a sense of urgency
  • Make them easy to find

5. Use Website To Accomplish Customer Engagement.

  1. DO NOT BYPASS YOUR WEBSITE: Engagement such as filling out a form, watching a video or using a call-to-action keeps them on your site longer.
  2. ALL-IN-ONE: Your website can track everything for your business. It can be your store, your CRM, your appointment scheduler, library of content, membership, funnel, blog (visitors can comment, share content) etc.
  3. AWAY FROM WEBSITE: Never use links that direct them away from your Website (i.e. Facebook, Payment site, membership site, ). To build website traffic, you need to keep visitors there.

Keeping Website Maintained

  • Design Current? (Mobile Devices)
  • Software & Plugins Updated? (Security)
  • Weekly Backups? (Recovery time)
  • Make changes or Easy Editing (training)
  • Live or Email Support 7 Days A Week?

* DECEMBER SPECIAL *

Website Support Website Hosting

  • Make small changes to your website for you
  • Updates to Website Software/Plugins
  • Fix Website Issues
  • Full Website Backups Weekly
  • Install SSL Certificates and Renewal
  • Includes 2 Unlimited Email Accounts
  • Fix Hosting Issues
  • Fix Email Issues
  • Live or Email Support 7 Days/Week. For 1 Domain or Subdomain.

$58/mth
Billed Quarterly
1 MONTH FREE!
Expires December 15, 2019

David Smith

(503) 816-9665
DavidSmith@MarketingDepartmentLV.com

Tori Jones

(702) 612-9900
info@WebDesignIsland.com

Webinar Advertising Flier

Directions:

  1. Right click on image below.
  2. Select “save image as” from the right click menu.
  3. Download the image to your computer.
  4. Upload the image to your email marketing program or social media post.
  5. Use the webinar details on this page to create your own version of what this webinar is about and why you think your contacts will find value in this webinar.
  6. Remember to grab the webinar registration link and add it to your announcement.

How to create or update a corporate video marketing strategy for your business: Using content to drive sales.

Live Webinar Date: November 5, 2019 Register Here Learn various strategy scenarios based on the type and size of business based on the extent and experience of your corporate video strategy.

While attaining over 25 years’ experience supervising at a major corporation, Richard DePaso continued to follow his passion as a creative, innovative and ultimately, award-winning videographer. In 1987 he formed The Creators in New York, recognized at as one of the top 3 video production companies in the region with major corporate clients including Verizon, IBM, Mobil Oil, Pepsi, Heineken, NY State, Oracle, QVC, Regional Chamber of Commerce and many more. Richard moved to Las Vegas in 2002, forming Aardvark Video–serving the convention market and corporate projects and events–while acting as president of the Las Vegas Videographers Association. More about Richard DePaso…

Richard DePaso
Video Production

In This Webinar You Will Learn…

  • How to establish a strong value proposition with a video.
  • How to create a powerful distribution strategy.
  • How to establish the credibility that creates consistent viewer engagement.
  • How to create repeatable training.
  • How to create a your story, passion, why you’re in business video.
  • How to create a testimonial video.
  • SEO visibility for videos

Benefits of Attending This Webinar

  • Build credibility
  • Convert more clients

Webinar Slides

Video Marketing Tactics, Richard De Paso, In the Webinar Series "Get Your Marketing In Motion" by Marketing Department LV LLC, Las Vegas, Nevada, Slide 001

Video Marketing Tactics, Richard De Paso, In the Webinar Series "Get Your Marketing In Motion" by Marketing Department LV LLC, Las Vegas, Nevada, Slide 001

Video Marketing Tactics, Richard De Paso, In the Webinar Series "Get Your Marketing In Motion" by Marketing Department LV LLC, Las Vegas, Nevada, Slide 003

Video Marketing Tactics, Richard De Paso, In the Webinar Series "Get Your Marketing In Motion" by Marketing Department LV LLC, Las Vegas, Nevada, Slide 004

Video Marketing Tactics, Richard De Paso, In the Webinar Series "Get Your Marketing In Motion" by Marketing Department LV LLC, Las Vegas, Nevada, Slide 005

Video Marketing Tactics, Richard De Paso, In the Webinar Series "Get Your Marketing In Motion" by Marketing Department LV LLC, Las Vegas, Nevada, Slide 006

Video Marketing Tactics, Richard De Paso, In the Webinar Series "Get Your Marketing In Motion" by Marketing Department LV LLC, Las Vegas, Nevada, Slide 007

Video Marketing Tactics, Richard De Paso, In the Webinar Series "Get Your Marketing In Motion" by Marketing Department LV LLC, Las Vegas, Nevada, Slide 008

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Webinar Notes

Low Hanging Fruit

Video Marketing Tactics to Fit Your Strategy

David Smith & Richard DePaso

Who Is Richard DePaso?

  • MANAGING DIRECTOR – AARDVARK VIDEO
  • OVER 25 YEARS MANAGING IN WHAT IS NOW VERIZON IN NEW YORK MANAGING COMPANY WIDE; WORKING WITH CORPORATE AGENDAS AND UNDERSTANDING CORPORATE CULTURES–GETTING RESULTS!
  • OVER 30 YEARS PRODUCING VIDEO FOR BUSINESS; STARTED IN 1987
  • CREATIVITY PLUS UNDERSTANDING BUSINESS GOALS AND ACHIEVING CLIENT OBJECTIVES
  • 55 YEARS MANAGING-HOW DOES THAT MATH WORK!!!
  • WHY LAS VEGAS?
  • OUR CLIENTS INCLUDE: MICROSOFT, IBM, PANASONIC, SAMSUNG, CASIO, OWENS CORNING, STATES OF NV AND NY, AND HUNDREDS MORE LOCAL AND NATIONWIDE LARGE AND SMALL

Who is David Smith?

  • President and founder of MarketingDepartmentLV.com, and NetworkLasVegas.com
  • Over 15 years providing digital, content marketing and relationship networking services.
  • Marketing Challenges Faced by Businesses:
    1. Locate the best marketing vendors.
    2. Manage the marketing vendors.
    3. Coordinate the work of the marketing vendors.
  • If unsuccessful: The result is mediocre marketing activity performance along with continually restarting marketing programs (new website, new social media approach…etc.).

MarketingDepartmentLV Mission:

To ensure that Las Vegas businesses spend less effort on their marketing while getting better results through outsourcing their marketing department.

Are you a hiking enthusiast in the Las Vegas area?
View David’s website: LasVegasAreaTrails.com

Get in Motion! Utilize Low Hanging Fruits

You Can’t Steer Something That’s Not in Motion!

  • Put yourself and your business in motion. This is the most important aspect: Make the decision and deal with the outcome.
  • Don’t worry about wrong decisions in the past;
  • PLAN WHAT TO DO BETTER IN THE FUTURE–AND DO IT!

And we hope after watching this webinar, if you aren’t using it already, you’ll be convinced VIDEO should be in your business growth plans

Marketing Trends

  • FIRST THERE WAS PRINT
    • YELLOW PAGES
    • MAILERS, NEWSPAPERS, ETC.
  • THEN… THERE WAS EMAIL
  • THEN TEXTING
  • IS IT JUST ME OR ARE THESE NOT AS EFFECTIVE AS THEY USED TO BE ? WHY?
  • WHAT IS NOT EFFECTIVE ABOUT THESE? TARGET AUDIENCE DIDN’T ASK TO BE CONTACTED AND MAY NOT BE INTERESTED
  • But VIDEO is effective because people look for information from video content, with proper SEO you can be found, and with a message that gives the viewer what they want, they come to you

Let’s look at Marketing Statistics & Trends which show how the use of video is effective and growing . . . .

Video Marketing

Creating Video Content That Generates Qualified Leads And Achieves Objectives

Daily Video Consumption

  • 5 Billion Videos
  • 100 Million Hours

Mobile Video Exploding

  • Smart Phone
  • Video Streaming
  • Ericsson Mobility Report November 2018
    • 379% Increase In 6 Years

Video & Brand Awareness

  • 95% retain information from video
  • 10% retain information from reading

Social Video

Consumers Engage DAILY With Branded Videos

Building Trust with Testimonial Videos

Digital Video Advertising

  • Surpassed $100B in 2018
  • $20B Increase Over 2017
  • 30% of Total Digital Display Ad Spend

https://www.iab.com/wp-content/uploads/2019/05/Full-Year-2018-IAB-Internet-Advertising-Revenue-Report.pdf

Video Content Marketing Strategy

  • Video-Most Preferred Communication Method for Brand & Marketing
  • Video-Most Memorable Content
  • Video-Most Engaging Content
    • 45% of Consumers
    • 56% of Millennials

Brightcove 2018 Video Study

ROI-Video Lifts All Boats

PROFESSIONAL VIDEO PRODUCTON

  • “The way we do anything is the way we do everything.” -Martha Beck
  • The quality of your video is indicative of the quality of everything you do
  • A shameless plug for us!!!!
  • We at “Aardvark Video” produce professional video

Why Use Video?

  • People don’t want to read anymore–They want to see/hear
  • Search Engine SEO–You saw the statistics
  • Online 24/7 able to extend reach of your message and exposure
  • People want and expect to see video on your website
  • When you search online do you prefer to read or see/hear?

TODAY WE’LL TALK ABOUT HOW TO GROW YOUR BUSINESS WITH VIDEO

Marketing Trends

  • Video Is the “Low Hanging Fruit”
  • The Most “Bang For The Buck”
  • People want video–They look for it; it generates inbound traffic to your website, YouTube channel, etc.
  • WHY PUT ALL YOUR MONEY TOWARDS PRINT OR OTHER ADVERTISING THAT PEOPLE TRY TO SELL YOU?
  • Learn from the statistics we showed and profit from the trend reaching more people than any other medium
  • And. . Just to prove how video is more effective and interesting than print, try reading this text and then look at the Kickstarter video we produced to see the difference

SmokeShield_Clip-02.mov (see webinar replay video)

Often, I’ll go to an event and when someone asks what I do, I say “we produce video” and they say, “oh weddings”

I CRINGE because they have no concept of the way video can help their business Market showing your “VALUE PROPOSITION”

What’s in it for the viewer

GENERAL CATEGORIES OF BUSINESS VIDEO?

  • “Engage Viewers” and “Convert to Buyers” when they are ready
  • Build “Brand Awareness” brand recognition-Social Media
  • Train Effectively – your employees and buyers
  • DIY Video has a place and can be very effective
  • Professional Video Production–provides a better message

Some Video Types & Uses … And We’ve Only Scratched the Surface!

Video Types

•Interviews/Testimonials
•Product Demos
•Company News
•Blogs
•Events
•Presentations
•Internal and External Training
•Client Training
•Kickstarter Campaigns
•Tutorials
•Vlogs
•Webinars
•Live Streaming
•Infomercials
•Commercials–online/TV
•Reviews
•Continuing Education
•Surveys
•Sports
•Fund Raising
•Drone Coverage
•Website Headers
•Non-Profit Fund Raising

Social Media

•YouTube videos
•Facebook videos
•Facebook Live
•Facebook stories
•Instagram stories
•IGTV, Rokio and other online channels
•Twitter videos
•Linkedin videos
•Live Streaming
•Real Estate
•Entertainment
•Email Marketing

Business “Value Proposition” what do you do that a viewer wants; ”What’s in it for them” and what differentiates you from the competition

”Engagement” staying on the radar and being recognized as the source/expert for when a viewer is ready to buy

Training Internal/External

”Live Streaming” presenting something live, anywhere

Some Video Success Stories

Business “Value Proposition” what do you do that a viewer wants; ”What’s in it for them” and what differentiates you from the competition

”Engagement” staying on the radar and being recognized as the source/expert for when a viewer is ready to buy

Training Internal/External

”Live Streaming” presenting something live, anywhere

•Las Vegas Window Tinting–30% to 60% close rate

•Top Chef–Video Resume Tripled Income

•Bracelet Buddy – Sold thousands on QVC

•The State of NY
•The State of Nevada Training
•Molycorp
•CME–Rincon–Kone, many more
•$30k spent = $300k earned

•Lion Habitat Ranch Fund Raising
•Smoke Shield
•And hundreds more large and small

There is a well know statement, “A picture is worth a thousand words”

And if that is the case, a video is worth over a million.

LET’S SHOW SOME EXAMPLES

. . . And as you watch the examples, think about what category or categories the video falls into and how it shows solving problems/satisfying needs, engaging, training or a combination which will motivate a viewer to take the action you want:

•Value Proposition
•Engagement
•Brand Awareness
•Training
•Or something else

(See webinar replay video)

GENERAL CATEGORIES OF VIDEO

  • Market showing your “VALUE PROPOSITION”–what’s in it for the viewer
  • “Engage Viewers” and “Convert to Buyers” when they are ready
  • Build “Brand Awareness” brand recognition
  • Train Effectively–your employees and buyers
  • DIY Video has a place and can be very effective
  • Professional Video Production adds more

DIY–Do it Yourself Video

  • If you have time time to plan and have some equipment, it can be very effective in getting your message out.
  • With everyone having a smartphone, you can record anytime, almost any place to gather footage and you should
  • You can post to Social Media instantly
  • You can get good results as you practice more

DIY–Common Mistakes

  • Terrible Sound–get a wireless or wired mic and get a camera app like “MoviePro” that lets you monitor sound with headphones or buds
  • Exposure and color–use a camera app that lets you adjust easily
  • Too much motion–start recording 5 seconds before and hold your shot 5 seconds after the action. Don’t pan rapidly all over the place.
  • No pre-planning and lack of continuity shot to shot
  • No end goal for what you want the viewer to do and/or call to action

Testimonial Video

Testimonials are a potent convincer because it shows satisfaction with your product or service and helps people identify being in the same situation with the same problems or needs

  • You see this all the time on TV but it may not have sunk in. There are two general positions for an interviewee to be facing:
    • Facing the camera when talking directly “to” the audience. Like asking them to do something, “ie: “call me today”
    • Facing to the side when talking “about” the subject to an interviewer. This is called “off camera”.
    • Also, there is the “rule of thirds”. The subject should always be facing into the video frame if looking off camera.
  • It has to look “right”
  • Use B-roll to make your message more understandable “say it, show it”

Proper Placement of Subject

Looks “correct” for a video image talking to camera, facing into frame but “incorrect” on this PPT image because he should be facing into PPT slide

Looks ”correct” speaking to camera

Looks “ correct” talking to an interviewer off camera and also looks correct for this PPT frame looking into the frame.

  • Preparing your subject’s appearance
  • Sometimes an interview may be spontaneous and you don’t have the chance,
    but you should try to be certain your subject is neat and presentable

    • If possible, have your interviewee clean up by giving them a chance to look in a mirror. If a woman, give them a chance to adjust their makeup.
    • That means being certain hair isn’t messed; use hairspray if you can
    • Be certain clothes are not askew
    • Faces are not greasy–just blot with tissue or if possible and you are serious about doing a good job, have powder
  • Have your subject paraphrase the question in the answer.
    • For example, if you are an interviewer not being recorded and you ask if they like your product, you don’t want them to answer just with saying “Yes” because the audience will have no idea what they are talking about
  • Cue your subject when to begin speaking so they know the camera is recording.
  • Use an external microphone, a lavaliere, handheld or boom mic, to get good sound
  • Light the subject if you can

Top 10 Simple Strategies for SEO Optimizing Your Video – David Smith

  1. Optimize Title (Use focus keyword)
  2. Optimize Description (Start with focus keyword)
  3. Optimize Tags (Use Popular Keywords)
  4. Find Video Keywords (Get ideas from competitor’s keywords)
  5. Upload a Custom Thumbnail
  6. Step Up Production Value and Improve Content
  7. Share on Social Media
  8. Send to Your Email List
  9. Review Watch Time and Increase–Add suspense (left menu> analytics)
  10. Encourage People to Subscribe

Why Use Video?

  • Market showing your “VALUE PROPOSITION”–what’s in it for the viewer
  • “Engage Viewers” and “Convert to Buyers” when they are ready
  • Build “Brand Awareness” brand recognition
  • Train Effectively–your employees and buyers
  • DIY Video has a place and can be very effective
  • Professional Video Production adds more

Professional Video Production

Business “Value Proposition” what do you do that a viewer wants; ”What’s in it for them” and what differentiates you from the competition

”Engagement” staying on the radar and being recognized as the source/expert for when a viewer is ready to buy

Training Internal/External

”Live Streaming” presenting something live, anywhere

Working with a video professional is like working with a “business consultant” who will see things you don’t, can offer input and be able to help you design a message to motivate the viewer to take the action you want!

The 3 Phases of Video Production

  • For Even A Short Three-minute Video, Between Planning, Shooting And Editing, It Can Take Many, Many, Man-hours that you may not realize till you work with a professional crew.

Pre-Production

  • This Is The Most Important Phase Where Everything Is Planned Out Ahead Of Time.
  • It Usually Takes The Most Time because here is where the plan for the project is developed
  • What Message Are You Trying To Get Across To What Specific Audience?
  • What Type Of Problems Does The Video Solve Or What Needs Does It Satisfy For The Viewer? Otherwise Why Would They Be Interested?
  • Figure Out All The Necessary Resources Required To Assure The Video Will Accomplish Your Goals.
  • Determining Objective, Location Scouting, Actor Prepping, Lighting, Sound, Cameras, Approximate Length Of End-product;
  • These Are Some Examples Of What Must Be Thought Out Ahead Of Time.
  • Does The Project Require A Script?

The Production Phase

  • Once You’ve Answered All Required Questions, The Actual Camera Work Begins.
  • On A Professional Shoot, There’ll Be Crew Members Responsible For Camera Operations, Lighting, Sound, Make-up, And Directing The Action To Be Certain Any Planned Scenes Transition Properly.
  • Someone May Also Be Keeping Track Of Which Shots Will Be Used (Best Shots For Editing Purposes) And Referring To The Script To Be Sure All Required Shots Are Recorded.
  • If There Are Action Takes Involved, No Matter How Simple, Numerous Takes May Be Required Till The Proper Shot And Timing Is Accomplished.
  • Depending On The Type Of Shoot Planned, Many Other Options Such As Teleprompters, Drones, Jibs, Dollies, Specialized Lighting Etc. May Be Involved.

Post-Production

  • This is the editing phase.
  • Selected takes are digitized, trimmed, and put together on a timeline within editing software.
  • Animations, graphics, voiceovers, music, color correction etc. are put into place.
  • 5-minute video = over 800 video and audio items (Play Ashbury Video from Shot Show)

David Smith

https://marketingdepartmentlv.com

DavidSmith@MarketingDepartmentLV.com

(503) 816-9665

Richard DePaso

https://aardvarkvideolasvegas.com

info@aardvarkvideolasvegas.com

aardvarkvideo@gmail.com

(702) 897-4477

If you have a video not performing well give us a call and perhaps, we can help that video bring you better results.

If you have an idea for a video bring that idea to us and we’ll look at how we can create a powerful video to help grow your business

Webinar Advertising Flier

Directions:

  1. Right click on image below.
  2. Select “save image as” from the right click menu.
  3. Download the image to your computer.
  4. Upload the image to your email marketing program or social media post.
  5. Use the webinar details on this page to create your own version of what this webinar is about and why you think your contacts will find value in this webinar.
  6. Remember to grab the webinar registration link and add it to your announcement.

The 5-Step Online Review System for Business Growth

Live Webinar Date: October 15, 2019 Register Here

Mastery of the online review system for business growth gives you a unique competitive edge. Your online reviews sit next to your competitors online reviews, so the viewer knows immediately if you stand out in a positive way. Following The Online Review System you’ll learn in this webinar will give you this immediate, lasting competitive edge.

Debbie Kluska Debbie Kluska has helped dozens of businesses across the United States grow their online reputation. Having worked previously in industries where customer service was the only thing that separated you from your competitors, the importance of fulfilling customer expectations was always top of mind. Debbie’s passion is to combine old school experience with modern technology to help clients protect and market the reputation they have or to provide them ways to help achieve the reputation they want.

More about Debbie Kluska..

Debbie Kluska
Reputation Management

In This Webinar You Will Learn…

  • How does your market make their buying decisions?
  • The importance of your online reputation.
  • How to monitor your online reputation for free.
  • How the way you respond to your online reviews affects your customer service reputation?
  • How to respond to both positive and negative online reviews.
  • How to ask for online reviews and increase your chance of getting a “yes”.
  • How to turn your online review into a powerful marketing piece.
  • Why “free” is not necessarily free.
  • How to automate the online review process?

Benefits of Attending This Webinar

  • Know the status of your online reputation.
  • Know how to track your online reputation.
  • Know how to improve your online reputation.

Webinar Slides

5-Step Online Review System | Debbie Kluska | Webinar in Series: Get Your Marketing in Motion | https:// MarketingDepartmentLV.com Slide 001 5-Step Online Review System | Debbie Kluska | Webinar in Series: Get Your Marketing in Motion | https:// MarketingDepartmentLV.com Slide 016 5-Step Online Review System | Debbie Kluska | Webinar in Series: Get Your Marketing in Motion | https:// MarketingDepartmentLV.com Slide 001 5-Step Online Review System | Debbie Kluska | Webinar in Series: Get Your Marketing in Motion | https:// MarketingDepartmentLV.com Slide 002 5-Step Online Review System | Debbie Kluska | Webinar in Series: Get Your Marketing in Motion | https:// MarketingDepartmentLV.com Slide 003 5-Step Online Review System | Debbie Kluska | Webinar in Series: Get Your Marketing in Motion | https:// MarketingDepartmentLV.com Slide 004 5-Step Online Review System | Debbie Kluska | Webinar in Series: Get Your Marketing in Motion | https:// MarketingDepartmentLV.com Slide 005 5-Step Online Review System | Debbie Kluska | Webinar in Series: Get Your Marketing in Motion | https:// MarketingDepartmentLV.com Slide 006 5-Step Online Review System | Debbie Kluska | Webinar in Series: Get Your Marketing in Motion | https:// MarketingDepartmentLV.com Slide 007  5-Step Online Review System | Debbie Kluska | Webinar in Series: Get Your Marketing in Motion | https:// MarketingDepartmentLV.com Slide 009

Webinar Notes

Low Hanging Fruit

Benefits of The 5 Step Online Review System David Smith & Debbie Kluska

Get in Motion!

Utilize Low Hanging Fruits You Can’t Steer Something That’s Not in Motion!

  • Put yourself and your business in motion. This is the most important aspect: Make the decision and deal with the outcome.
  • Low hanging fruit tactics enable you to achieve momentum.

Who is David Smith?

President and founder of MarketingDepartmentLV.com, and NetworkLasVegas.com. Over 15 years providing digital, content marketing and relationship networking services. Marketing Challenges Faced by Businesses:

  1. Locate the best marketing vendors.
  2. Manage the marketing vendors.
  3. Coordinate the work of the marketing vendors.

If unsuccessful: The result is mediocre marketing activity performance along with continually restarting marketing programs (new website, new social media approach…etc.). MarketingDepartmentLV Mission: To ensure that Las Vegas businesses spend less effort on their marketing while getting better results through outsourcing their marketing department. Are you a hiking enthusiast in the Las Vegas area? View David’s website: LasVegasAreaTrails.com

Who Is Debbie Kluska?

VICE PRESIDENT–BEST ONLINE REP DEBBIE KLUSKA HAS HELPED DOZENS OF BUSINESSES ACROSS THE UNITED STATES GROW THEIR ONLINE REPUTATION. HAVING WORKED PREVIOUSLY IN INDUSTRIES WHERE CUSTOMER SERVICE WAS THE ONLY THING THAT SEPARATED YOU FROM YOUR COMPETITORS, THE IMPORTANCE OF FULFILLING CUSTOMER EXPECTATIONS WAS ALWAYS TOP OF MIND. IN TODAY’S ENVIRONMENT, ONLINE REVIEWS HAVE REALLY CHANGED THE GAME. 90% OF CONSUMERS SAY THAT POSITIVE ONLINE REVIEWS INFLUENCE THEIR BUYING DECISION. HER COMPANY HELPS ITS CLIENTS GAIN MORE ONLINE REVIEWS WITH EMAIL/TEXT MESSAGE MARKETING CAMPAIGNS. HER CLIENTS KNOW THAT COMMITTING TO A PROGRAM WHERE YOU ASK ALL YOUR CLIENTS ABOUT THEIR EXPERIENCE AND VALUING THE FEEDBACK RECEIVED IS ONE OF THE MOST VALUABLE THINGS YOU COULD DO FOR YOUR BUSINESS. THEY LIKE TO CELEBRATE NEW POSITIVE REVIEWS BY SHARING THEM ONLINE IN CREATIVE WAYS SUCH AS WITH REVIEW IMAGES AND REVIEW VIDEOS.

The 5-Step Online Review System for Business Growth

By following The 5-Step Online Review System you will learn in this webinar you will get an immediate, lasting competitive edge.

How Does Your Market Make Their Buying Decisions???

Given 3 Identical Competing Products or Services the Product or Service with the Best Reputation Will Win the Client. | 5-Step Online Review System | Debbie Kluska | Webinar in Series: Get Your Marketing in Motion | https:// MarketingDepartmentLV.com

The 5-Step Online Review System for Business Growth

Step 1: Continual Awareness Step 2: Rapid Response Step 3: Request Reviews Step 4: Leverage Reviews for Marketing Step 5: Automate Your Online Review System

Step 1–CONTINUAL AWARENESS

How To Monitor Your Online Reputation for free:

  • Do you know what business listing are out there for your company? Have you created/claimed your listings? Do you know how to login?
  • On online review sites such as Google, Yelp and even Facebook, you can set up to receive email notifications to be alerted when people interact with your page.

Step 2–RAPID RESPONSE

The way you respond to your online reviews affects your customer service reputation:

  • Responding to online reviews gives you another chance to interact with your clients/customers.
  • Say THANK YOU if someone took the time to review your business!
  • Answering a negative review takes a bit of courage but is a MUST! Remember to never argue! If you can simply make it right, then do it. If you know who the person is, contact them offline and see if you can fix the situation. If you can, chances are the review will update their online review to reflect a more positive experience.

Potential Customers/Clients will be looking at your reviews most of the time before they use you. The way you reply or if you simply ignore what is being said about you online will help form a person’s opinion of your company.

Step 3–REQUEST REVIEWS

How to ask for online reviews and increase your chance of getting a “yes”:

  • Simply ask–Pros & Cons
  • Provide easy ways for people to review you such as links on your email footer or links on your website.
  • Automate your process with an email or text message campaign

Step 4–LEVERAGE REVIEWS FOR MARKETING

How to turn your online reviews into a powerful marketing piece:

  • Use in print material.
  • Showcase your reviews onto your website
  • Share to social media for greater exposure
  • Use in videos about your services

Step 5–AUTOMATE YOUR ONLINE REVIEW SYSTEM

How to automate the entire review processes. Why “free” is not necessarily free

Benefits to the 5 Step Online Review System

  • Continuously improve your customer service processes and reputation.
  • Achieve a 5 Star Online Reputation
  • Gain new content for marketing
  • Attain higher visibility on search engines
  • Receive more new requests for your products and services

Fun Statistics!

Review ratings are the biggest driver of clicks in local SERPs

  • Source: BrightLocal

Consumers read an average of 10 online reviews before feeling able to trust a local business.

  • Source: BrightLocal

Businesses ranking in Google’s local positions 1-3 have an average of 47 reviews, while businesses in positions 7-10 have 38 reviews

  • Source: BrightLocal

70% of consumers that are asked to leave a review go on to write one.

  • Source: BrightLocal

89% of consumers read businesses’ responses to reviews

  • Source: BrightLocal

Every 1-star increase in a Yelp rating leads to a 5-9% increase in revenue

  • Source: Harvard Business School

David Smith

DavidSmith@MarketingDepartmentLV.com (503) 816-9665

Debbie Kluska

debbie@bestonlinerep.com (702) 496-4200

Next Week

How to create or update a video marketing strategy for your business. -Richard De Paso, Member of MarketingDepartmentLV.com and Owner of Aardvark Video Productions, Las Vegas

Webinar Advertising Flier

Directions:

  1. Right click on image below.
  2. Select “save image as” from the right click menu.
  3. Download the image to your computer.
  4. Upload the image to your email marketing program or social media post.
  5. Use the webinar details on this page to create your own version of what this webinar is about and why you think your contacts will find value in this webinar.
  6. Remember to grab the webinar registration link and add it to your announcement.

Business Systems and Automation

Live Webinar Date: October 1, 2019 Register Here

Gordon Jones is a Retired Marine with over 25 years of technology experiences across diverse business systems. Gordon’s approach to network efficiencies, disaster recovery, security and preventive maintenance is proven to increase up-time and profitability for businesses. Due to his extensive experience Gordon has the capability to address complex integrations making them seamless and productive for his clients. More about Gordon Jones…

Gordon Jones
IT & Computer Networking Expert

In This Webinar You Will Learn…

  • What basic business systems make up the technology infrastructure of a business
  • How to automate your business systems for greater efficiency
  • The value of your IT infrastructure
  • Why manage your IT
  • Why outsource your IT management

Benefits of Attending This Webinar

  • Increase productivity
  • Increase the cost-effectiveness of your IT infrastructure
  • Obtain better results from your IT infrastructure

Webinar Slides

Business Systems and Automation | Gordon Jones, Webinar in Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com in Las Vegas Slide 001 Business Systems and Automation | Gordon Jones, Webinar in Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com in Las Vegas Slide 002 Business Systems and Automation | Gordon Jones, Webinar in Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com in Las Vegas Slide 003 Business Systems and Automation | Gordon Jones, Webinar in Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com in Las Vegas Slide 004 Business Systems and Automation | Gordon Jones, Webinar in Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com in Las Vegas Slide 005 Business Systems and Automation | Gordon Jones, Webinar in Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com in Las Vegas Slide 006 Business Systems and Automation | Gordon Jones, Webinar in Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com in Las Vegas Slide 007 Business Systems and Automation | Gordon Jones, Webinar in Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com in Las Vegas Slide 008 Business Systems and Automation | Gordon Jones, Webinar in Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com in Las Vegas Slide 009 Business Systems and Automation | Gordon Jones, Webinar in Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com in Las Vegas Slide 010 Business Systems and Automation | Gordon Jones, Webinar in Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com in Las Vegas Slide 011 Business Systems and Automation | Gordon Jones, Webinar in Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com in Las Vegas Slide 012 Business Systems and Automation | Gordon Jones, Webinar in Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com in Las Vegas Slide 013 Business Systems and Automation | Gordon Jones, Webinar in Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com in Las Vegas Slide 014

Webinar Notes

Low Hanging Fruit

Strategy to Manage your IT Towards Profits

David Smith & Gordon Jones

Who is David Smith?

President and founder of MarketingDepartmentLV.com, and NetworkLasVegas.com.

Over 15 years providing digital, content marketing and relationship networking services.

Marketing Challenges Faced by Businesses:

  1. Locate the best marketing vendors.
  2. Manage the marketing vendors.
  3. Coordinate the work of the marketing vendors.

If unsuccessful:

The result is mediocre marketing activity performance along with continually restarting marketing programs (new website, new social media approach…etc.).

MarketingDepartmentLV Mission:

To ensure that Las Vegas businesses spend less effort on their marketing while getting better results through outsourcing their marketing department.

Are you a hiking enthusiast in the Las Vegas area? View David’s website: LasVegasAreaTrails.com

Who Is Gordon Jones?

CEO–MULT-T-TECH

MULTIPLE TOTAL TECHNOLOGIES

  • 20-YEAR VETERAN, USMC
  • OVER 25 YEARS OF EXPERIENCE WITH INTEGRATED BUSINESS TECHNOLOGY SERVICES
  • YOUR BUSINESS PARTNER TO OPTIMIZE TECHNOLOGY

A little more about Gordon:

  • RESIDENT OF SOUTHERN NEVADA FOR LAST 20-YEARS
  • ACTIVE IN CHARITABLE ORGANIZATIONS, DONATING TECHNOLOGY SUPPORT

Today in Summary

  • Business Systems & Automation
  • The Value of your IT Structure
  • Why Manage Your IT
  • Why Outsource

Six Points of Managed Service Providers & IT Profit Opportunity

  • Compliance & Security Experts
  • Improved Visibility & Proactive
  • Level the Playing Field vs. the Big Guys
  • Strategic IT Road Mapping & Budgeting
  • Stay Focused on Your Core Business
  • Experienced & Qualified doesn’t equal Experienced

Growing Productivity

Technology Strategy and Tactics

Plant the Seed-Phase 1

You must start somewhere

What Are Low Hanging Fruit Tactics?

1) Internal Security

    • Audit
    • Clean-Ups

2) Proactive Maintenance

    • Audit
    • Tune-Ups

3) Phase 1–Right tools for the Job

Immediate Results-

1) Peace of Mine

2) First Phase-Productivity Increase

3) Plan for Phase 2

https://marketingdepartmentlv.com/it-security-kick-start/

Nurturing and Growing–Phase 2

Growing Productivity

Technology Strategy and Tactics

What Are Low Hanging Fruit Tactics?

1) Continued Security

  • Testing and Training from Phase 1
  • Layer-2–Networking and Firewalls

2) Continued Proactive Maintenance

  • Trends
  • Planning

3) Planning Equipment Strategies

4) Software Inventories (Licensing & Strategies)

5) Prepare for Phase 3

Phase 2 Results-

1) Increases in Stability and Productivity

2) Fi Phase-Productivity Increase

3) Plan for Phase 2

Monitoring, Reporting, Improving – Phase 3

Process/Productivity Improvements

Increases in Efficiency – Decreases in Wasted Time – Increasing Productivity and Profits

  1. Continued Phase 1 & 2
  2. Monitoring
  3. Reporting
  4. Process Improvements
  5. Automations
  6. Future Project Planning

David Smith

(503) 816-9665

davidsmith@MarketingDepartmentLV.com

Gordon Jones

(702) 508-0061

Gordon@multTtech.com

Webinar Advertising Flier

Directions:

  1. Right click on image below.
  2. Select “save image as” from the right click menu.
  3. Download the image to your computer.
  4. Upload the image to your email marketing program or social media post.
  5. Use the webinar details on this page to create your own version of what this webinar is about and why you think your contacts will find value in this webinar.
  6. Remember to grab the webinar registration link and add it to your announcement.

Take control of your relationship marketing.

Live Webinar Date: September 17, 2019 Register Here Up-sell and cross-sell to the existing and former clients.

Katia Di Egidio, CEO, is an accomplished business growth expert with 20 years of professional experience within diverse industries and has a proven track record leading Quality and Performance Improvement in complex organizations. She is a bilingual, multicultural, dynamic professional with high integrity and passion for results including the creation of profitable business growth through innovative sales and marketing programs, customer focus, product innovation and operational efficiencies that drive optimal business performance.
More about Katia Di Egidio…

Katia Di Egidio
CEO, Business Growth Acceleration

In This Webinar You Will Learn…

  • Relationship marketing (know your sales process)
  • Drip campaigns the easy way
  • Up-selling
  • Cross-selling
  • Joint Ventures and Alliances
  • Former clients
  • Surveys

Benefits of Attending This Webinar

  • Increase revenue
  • Leverage the cost of acquisition of existing and former clients
  • Relationship Marketing and referrals

Webinar Slides

Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 001 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 002 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 003 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 004 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 005 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 006 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 007 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 008 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 009 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 010 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 011 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 012 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 013 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 014 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 015 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 016 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 017 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 018

Webinar Notes

Take Control of Your Relationship Marketing

Tactics to Fit Your Strategy

Katia Di Egidio

Get in Motion!

Utilize Low Hanging Fruits Tactics

Act every day in favor of your long term plans getting your business in motion

You Can’t Steer Something That’s Not in Motion!

  • Put yourself and your business in motion. This is the most
    important aspect: Make the decision and deal with the
    outcome.
  • Low hanging fruit tactics enable you to achieve
    momentum.

Who Is Katia Di Egidio?

About me…

  • CEO
    • AITAK SOLUTIONS
    • MARKETING DEPARTMENT LV
  • AUTHOR OF THE BOOK
    • “THE ESSENCE OF YOUR BUSINESS IS YOU”
  • OVER 25 YEARS OF EXPERIENCE IN BUSINESS
    CONSULTING, COACHING AND MENTORING

A little more about me…

  • MOTORCYCLE RACER
    • EXPERT IN SPEED
    • TAKE CONTROL OF YOUR BUSINESS
  • BUSINESS GROWTH EXPERT
    AND MARKETING STRATEGIST
  • CONTRIBUTOR FOR
    THE SIX-FIGURE COACHMAGAZINE

Six Gears in Your Business

  • Strategy
  • Sales and Marketing
  • People
  • Operations
  • Systems
  • Business Financials

Long-term vs. Short-term

Long-Term

  • Your objective:
    • What are you ultimately trying to achieve?

Long-Term

  • Your exit strategy or end game
    • Transition, valuation, structure

Short-Term

  • Planning and execution:
    • How are you going to get there?

Short-Term

  • Are your tactics in line with your strategy?

Take Control of Your Relationship Marketing

Strategy vs Tactic

Applying the concept of “Low Hanging Fruit”

What is Relationship Marketing?

How can I leverage it in the short term?

Where is the low hanging fruit?

RELATIONSHIP MARKETING IS A FACET OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) THAT FOCUSES ON CUSTOMER LOYALTY AND LONG-TERM CUSTOMER ENGAGEMENT RATHER THAN SHORTER-TERM GOALS LIKE CUSTOMER ACQUISITION AND INDIVIDUAL SALES.

  • Leads
  • Conversions
  • Transactions
  • Pricing
  • Profits

The Profit Growth Calculator

RELATIONSHIP MARKETING SHORT-TERM

CREATE THE ENVIRONMENT WHERE YOU CAN TRANSACT MORE WITH YOUR CLIENTS

  • Leads
  • Conversions
  • Transactions
  • Pricing
  • Profits

The Profit-Growth Calculator

DON’T get trapped into thinking that building a successful and profitable business is
more luck than skill. You can dramatically increase your leads and revenue by focusing
to Reveal Results

Profit-Growth Calculator Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com

More Leads

Input number of annual leads.

Last:
Phone:
Company:
Email:

MORE SALES

More Transactions
Input annual transactions per customer,

Higher Prices
Input average amount of each transaction,

MORE GROSS PROFITS

Gross Profits
Input annual profit as a percentage,

What are the basics of Relationship Marketing?

Customer Relationship–B2B vs B2C

  • Do You Know Your Clients?
  • Purchasing habits
  • Seasonality
  • Surveys

Customer Relationship Management

  • Organizing information
  • Segmenting
  • Communication tools
  • Drip Campaigns

Segment Offering

  • What are you offering?
  • Existing and new products and services
  • Ask referrals

Customer Service

  • Be of service to your clients
  • Follow up
  • Customer Experience

Customer Relationship: Fundamentals of human behavior

  • Prospects pay attention to negative messages
  • Prospects buy based on emotions and use logic to justify the purchase
  • Prospects want to buy from a “unique” business
  • Prospects buy value NOT price
  • Prospects buy what they want, not what they need
  • Prospects buy SOLUTIONS, not features, and want the “best deal”
  • Prospects will do everything to avoid pain and nothing to obtain pleasure

Customer Relationship Management

1. Interrupt

  • Are your existing customers aware of all you are offering?

2. Engage

  • Can you engage in conversation about what they want?
  • Do you know what they need?

3. Educate

  • Can you educate them about your offering finding missed opportunities?

4. Follow-up and Close

  • Are they open to an offering you have available?

Short Term Tactics and Segmenting:

Analyze recent purchases to find missed opportunities

Relationship Marketing Tactics

1. Up-Selling means offering a higher grade or quality or size of the item that the customer may be interested in
2. Cross-Selling means offering other products or services which complement the item the customer is interested in
3. Drip Campaigns can help you automate some connections and build relationship Broadcasts vs Series Campaigns

Customer Service

  • Know your sales process
  • Handle objections
  • Nurture the relationship
  • Wants vs Needs
  • Reactivate former clients
  • Create a “Customer Experience” flow

Customer Cost of Acquisition

Leverage your Relationship Marketing

  • Leads
  • Conversions
  • Transactions
  • Pricing
  • Profits

RELATIONSHIP MARKETING FOCUSES ON CUSTOMER LOYALTY AND LONG-TERM CUSTOMER ENGAGEMENT

KNOW YOUR ACQUISITION PROCESS AND STEPS TO CUSTOMER INVOLVEMENT TO BUILD THE RELATIONSHIP IN THE EVERYDAY TOUCHES WITH YOUR CUSTOMERS.

Katia Di Egidio

Katia@AitaK-Solutions.com

(702) 823-0102

In two weeks–Gordon Jones–10.01.2019

Webinar Advertising Flier

Directions:

  1. Right click on image below.
  2. Select “save image as” from the right click menu.
  3. Download the image to your computer.
  4. Upload the image to your email marketing program or social media post.
  5. Use the webinar details on this page to create your own version of what this webinar is about and why you think your contacts will find value in this webinar.
  6. Remember to grab the webinar registration link and add it to your announcement.

Creating Multiple Income Streams – Low Hanging Fruit

Live Webinar Date: September 3, 2019 Register Here Learn How to add another income stream based off your current business clients and business model. Affiliate marketing is not geographically bound. And your success here will create an additional income stream that could potentially surpass the income you are realizing from your local-based business.

Stan Shields is a proven expert in helping organizations grow by systematically implementing tactical organizational and database marketing practices. Stan has created systems using database marketing coupled with digital marketing to deliver 20 – 30 new leads per month for some client organizations. More about Stan Shields…

Stan Shields
Database Marketing

In This Webinar You Will Learn…

  • 5 ways to add one or more income streams through affiliate marketing.
  • How to get started with affiliate marketing.
  • Affiliate marketing best practices.
  • Affiliate marketing resources.
  • Best Affiliate Marketing programs
  • Specific industry examples
  • 20 mistakes to avoid.

Benefits of Attending This Webinar

  • Activate a new revenue stream that can add up over the years to create passive income
  • Your new income stream becomes a new client prospecting tool
  • Create additional financial freedom

Webinar Slides

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

 

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

 

Webinar Notes

Low Hanging Fruit
Multiple Income Streams
David Smith & Stan Shields

You Can’t Steer Something That’s Not in Motion!

  • Put yourself and your business in motion. This is the most important aspect: Make the decision and deal with the outcome.
  • Low hanging fruit tactics enable you to achieve momentum.

Who Is Stan Shields?

  • OVER 45 YEARS BUSINESS EXPERIENCE
  • 25 YEARS MARTIAL ARTS EXPERIENCE
  • FOCUS AND DISCIPLINE
  • SYSTEMS DRIVEN
  • 15 YEARS SMBMANAGEMENT/MARKETING
  • 40 –250 MEMBERS IN FOUR YEARS
  • DATABASE MARKETING SYSTEMS
  • CRMSYSTEMS AND AUTOMATIONS
  • EMAIL SYSTEMS AND AUTOMATIONS

B2C vs B2B

Focus on local small business using online marketing strategies

What is Affiliate Marketing?

  • A new twist on an old idea!
  • You recommend a product or service and receive a commission from the sale.

How To Apply Affiliate Marketing Into Your Existing Business To Extract The Low Hanging Fruit

Two Ways To Participate As An Affiliate

  • Be an affiliate for someone else and market for them
  • Create your own affiliate program and get others to market for you

Affiliate Marketing Growth

81% of marketers and 84% of publishers leverage the power of affiliate marketing.
Source: Web Market Support

In less than a year, the search interest for “affiliate marketing” grew by 44%
Source: Google Trends

Multiple Income Streams/Income Generators Within Your Business

  • Martial Arts Business Example
  • Down Payments/1st Payment (Money up front)
  • Continuity Programs (MRR) (AM)
  • Paid-In-Full (PIF) (AM)
  • Bundles and Packages (AM)
  • Upgrades
  • Special Events (AM)
  • Merchanise (AM)
  • One to One Services (Private Lessons)
  • Testings and Certifications
  • Power partners (Promote Each Other) (AM)
  • Affiliate Programs (eBay, Amazon, etc.)

Continuity Programs (MRR) (AM)

  • Create a monthly maintenance program
    • Web designers .Monthly/Quarterly maintenance
    • Lawn maintenance monthly/weekly
  • Offer a new service and charge monthly
  • Find an affiliate product that bills monthly
    • Subscription based
    • Software tools
  • Membership programs are the rage

Paid-In-Full (PIF) (AM)

  • Many products offered on a monthly basis also have a paid in full (PIF) option
  • Create a PIF option for your products
  • Already PIF, create a monthly continuity program

Bundles and Packages (AM)

  • Create bundles and packages
    • Product packages for special occasions
    • Services packages to enhance the experience
  • Use to improve your offer
  • Find affiliate products or services to bundle with your own

Special Events (AM)

  • Host your own special events and offer complimentary products or services
  • Add on training continuity programs
  • Supporting services

Merchandise (AM)

  • Supplement your products
  • Branded products (Apparel, mugs, towels, flash drives, etc.)
  • Create an online store

Power partners (Promote Each Other) (AM)

  • Cross promotion of each others products/services
  • Create events, courses, products, services, etc.

A Few More Stats To Ponder

“ShareASaleholds 55.7% of the market share” -Hosting Tribunal

  • Affiliate programs generate 15%–30% of all sales for advertisers.
  • Affiliate marketing is a fast-growing market. Today, merchants see an average of 23% of their revenues coming from affiliate marketing, which is on par with SEO and PPC marketing.
    Source: Authority Hacker

What’s Next?

  1. Choose one path or method
  2. Google your industry and affiliate marketing
  3. Google companies you already use regularly and Affiliate Marketing
  4. ID the ones you may want to partner with
  5. Explore the list provided here
  6. If you haven’t started building a digital list of prospects and customers, start today! Thar’s gold in them lists!
  7. Build your plan
  8. Go to work!
  9. Book a discovery call with me if you’re confused.

Stan Shields

stan@stanNshields.com
(702) 209-0283

Resources For Affiliate Programs

Affiliate Programs To Explore

  • Share A Sale
  • Avangate
  • eBay Network
  • Amazon Associates
  • Click Bank
  • JV Zoo
  • CJ Affiliate
  • Pepperjam
  • Rakuten
  • Peerfly

Resources For Affiliate Programs

Visit stanNshields.com/ResourceGuide
ResourceGuide

Complimentary 30 Minute Consultation: stanNshields.com/Discovery

Download A Free Resource Guide

Includes:

  • Compilation of Resource Articles on Affiliate Marketing
  • Compilation of Resource Articles on How Generate More Revenue from Existing Customers
  • List of Affiliate Marketing Networks
  • List of Companies with Affiliate Marketing Programs
  • More Ways To Generate More Revenue Now
  • Training Resources For Affiliate Marketing (Free and Paid)

Webinar Schedule: 1st & 3rd Tuesday 9-10am

Next Week

Take control of your relationship marketing. | Katia Di Egidio

Webinar Advertising Flier

Directions:

  1. Right click on image below.
  2. Select “save image as” from the right click menu.
  3. Download the image to your computer.
  4. Upload the image to your email marketing program or social media post.
  5. Use the webinar details on this page to create your own version of what this webinar is about and why you think your contacts will find value in this webinar.
  6. Remember to grab the webinar registration link and add it to your announcement.