How to create or update a corporate video marketing strategy for your business: Using content to drive sales.

Live Webinar Date: November 5, 2019 Register Here Learn various strategy scenarios based on the type and size of business based on the extent and experience of your corporate video strategy.

While attaining over 25 years’ experience supervising at a major corporation, Richard DePaso continued to follow his passion as a creative, innovative and ultimately, award-winning videographer. In 1987 he formed The Creators in New York, recognized at as one of the top 3 video production companies in the region with major corporate clients including Verizon, IBM, Mobil Oil, Pepsi, Heineken, NY State, Oracle, QVC, Regional Chamber of Commerce and many more. Richard moved to Las Vegas in 2002, forming Aardvark Video–serving the convention market and corporate projects and events–while acting as president of the Las Vegas Videographers Association. More about Richard DePaso…

Richard DePaso
Video Production

In This Webinar You Will Learn…

  • How to establish a strong value proposition with a video.
  • How to create a powerful distribution strategy.
  • How to establish the credibility that creates consistent viewer engagement.
  • How to create repeatable training.
  • How to create a your story, passion, why you’re in business video.
  • How to create a testimonial video.
  • SEO visibility for videos

Benefits of Attending This Webinar

  • Build credibility
  • Convert more clients

Webinar Slides

Video Marketing Tactics, Richard De Paso, In the Webinar Series "Get Your Marketing In Motion" by Marketing Department LV LLC, Las Vegas, Nevada, Slide 001

Video Marketing Tactics, Richard De Paso, In the Webinar Series "Get Your Marketing In Motion" by Marketing Department LV LLC, Las Vegas, Nevada, Slide 001

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Webinar Notes

Low Hanging Fruit

Video Marketing Tactics to Fit Your Strategy

David Smith & Richard DePaso

Who Is Richard DePaso?

  • MANAGING DIRECTOR – AARDVARK VIDEO
  • OVER 25 YEARS MANAGING IN WHAT IS NOW VERIZON IN NEW YORK MANAGING COMPANY WIDE; WORKING WITH CORPORATE AGENDAS AND UNDERSTANDING CORPORATE CULTURES–GETTING RESULTS!
  • OVER 30 YEARS PRODUCING VIDEO FOR BUSINESS; STARTED IN 1987
  • CREATIVITY PLUS UNDERSTANDING BUSINESS GOALS AND ACHIEVING CLIENT OBJECTIVES
  • 55 YEARS MANAGING-HOW DOES THAT MATH WORK!!!
  • WHY LAS VEGAS?
  • OUR CLIENTS INCLUDE: MICROSOFT, IBM, PANASONIC, SAMSUNG, CASIO, OWENS CORNING, STATES OF NV AND NY, AND HUNDREDS MORE LOCAL AND NATIONWIDE LARGE AND SMALL

Who is David Smith?

  • President and founder of MarketingDepartmentLV.com, and NetworkLasVegas.com
  • Over 15 years providing digital, content marketing and relationship networking services.
  • Marketing Challenges Faced by Businesses:
    1. Locate the best marketing vendors.
    2. Manage the marketing vendors.
    3. Coordinate the work of the marketing vendors.
  • If unsuccessful: The result is mediocre marketing activity performance along with continually restarting marketing programs (new website, new social media approach…etc.).

MarketingDepartmentLV Mission:

To ensure that Las Vegas businesses spend less effort on their marketing while getting better results through outsourcing their marketing department.

Are you a hiking enthusiast in the Las Vegas area?
View David’s website: LasVegasAreaTrails.com

Get in Motion! Utilize Low Hanging Fruits

You Can’t Steer Something That’s Not in Motion!

  • Put yourself and your business in motion. This is the most important aspect: Make the decision and deal with the outcome.
  • Don’t worry about wrong decisions in the past;
  • PLAN WHAT TO DO BETTER IN THE FUTURE–AND DO IT!

And we hope after watching this webinar, if you aren’t using it already, you’ll be convinced VIDEO should be in your business growth plans

Marketing Trends

  • FIRST THERE WAS PRINT
    • YELLOW PAGES
    • MAILERS, NEWSPAPERS, ETC.
  • THEN… THERE WAS EMAIL
  • THEN TEXTING
  • IS IT JUST ME OR ARE THESE NOT AS EFFECTIVE AS THEY USED TO BE ? WHY?
  • WHAT IS NOT EFFECTIVE ABOUT THESE? TARGET AUDIENCE DIDN’T ASK TO BE CONTACTED AND MAY NOT BE INTERESTED
  • But VIDEO is effective because people look for information from video content, with proper SEO you can be found, and with a message that gives the viewer what they want, they come to you

Let’s look at Marketing Statistics & Trends which show how the use of video is effective and growing . . . .

Video Marketing

Creating Video Content That Generates Qualified Leads And Achieves Objectives

Daily Video Consumption

  • 5 Billion Videos
  • 100 Million Hours

Mobile Video Exploding

  • Smart Phone
  • Video Streaming
  • Ericsson Mobility Report November 2018
    • 379% Increase In 6 Years

Video & Brand Awareness

  • 95% retain information from video
  • 10% retain information from reading

Social Video

Consumers Engage DAILY With Branded Videos

Building Trust with Testimonial Videos

Digital Video Advertising

  • Surpassed $100B in 2018
  • $20B Increase Over 2017
  • 30% of Total Digital Display Ad Spend

https://www.iab.com/wp-content/uploads/2019/05/Full-Year-2018-IAB-Internet-Advertising-Revenue-Report.pdf

Video Content Marketing Strategy

  • Video-Most Preferred Communication Method for Brand & Marketing
  • Video-Most Memorable Content
  • Video-Most Engaging Content
    • 45% of Consumers
    • 56% of Millennials

Brightcove 2018 Video Study

ROI-Video Lifts All Boats

PROFESSIONAL VIDEO PRODUCTON

  • “The way we do anything is the way we do everything.” -Martha Beck
  • The quality of your video is indicative of the quality of everything you do
  • A shameless plug for us!!!!
  • We at “Aardvark Video” produce professional video

Why Use Video?

  • People don’t want to read anymore–They want to see/hear
  • Search Engine SEO–You saw the statistics
  • Online 24/7 able to extend reach of your message and exposure
  • People want and expect to see video on your website
  • When you search online do you prefer to read or see/hear?

TODAY WE’LL TALK ABOUT HOW TO GROW YOUR BUSINESS WITH VIDEO

Marketing Trends

  • Video Is the “Low Hanging Fruit”
  • The Most “Bang For The Buck”
  • People want video–They look for it; it generates inbound traffic to your website, YouTube channel, etc.
  • WHY PUT ALL YOUR MONEY TOWARDS PRINT OR OTHER ADVERTISING THAT PEOPLE TRY TO SELL YOU?
  • Learn from the statistics we showed and profit from the trend reaching more people than any other medium
  • And. . Just to prove how video is more effective and interesting than print, try reading this text and then look at the Kickstarter video we produced to see the difference

SmokeShield_Clip-02.mov (see webinar replay video)

Often, I’ll go to an event and when someone asks what I do, I say “we produce video” and they say, “oh weddings”

I CRINGE because they have no concept of the way video can help their business Market showing your “VALUE PROPOSITION”

What’s in it for the viewer

GENERAL CATEGORIES OF BUSINESS VIDEO?

  • “Engage Viewers” and “Convert to Buyers” when they are ready
  • Build “Brand Awareness” brand recognition-Social Media
  • Train Effectively – your employees and buyers
  • DIY Video has a place and can be very effective
  • Professional Video Production–provides a better message

Some Video Types & Uses … And We’ve Only Scratched the Surface!

Video Types

•Interviews/Testimonials
•Product Demos
•Company News
•Blogs
•Events
•Presentations
•Internal and External Training
•Client Training
•Kickstarter Campaigns
•Tutorials
•Vlogs
•Webinars
•Live Streaming
•Infomercials
•Commercials–online/TV
•Reviews
•Continuing Education
•Surveys
•Sports
•Fund Raising
•Drone Coverage
•Website Headers
•Non-Profit Fund Raising

Social Media

•YouTube videos
•Facebook videos
•Facebook Live
•Facebook stories
•Instagram stories
•IGTV, Rokio and other online channels
•Twitter videos
•Linkedin videos
•Live Streaming
•Real Estate
•Entertainment
•Email Marketing

Business “Value Proposition” what do you do that a viewer wants; ”What’s in it for them” and what differentiates you from the competition

”Engagement” staying on the radar and being recognized as the source/expert for when a viewer is ready to buy

Training Internal/External

”Live Streaming” presenting something live, anywhere

Some Video Success Stories

Business “Value Proposition” what do you do that a viewer wants; ”What’s in it for them” and what differentiates you from the competition

”Engagement” staying on the radar and being recognized as the source/expert for when a viewer is ready to buy

Training Internal/External

”Live Streaming” presenting something live, anywhere

•Las Vegas Window Tinting–30% to 60% close rate

•Top Chef–Video Resume Tripled Income

•Bracelet Buddy – Sold thousands on QVC

•The State of NY
•The State of Nevada Training
•Molycorp
•CME–Rincon–Kone, many more
•$30k spent = $300k earned

•Lion Habitat Ranch Fund Raising
•Smoke Shield
•And hundreds more large and small

There is a well know statement, “A picture is worth a thousand words”

And if that is the case, a video is worth over a million.

LET’S SHOW SOME EXAMPLES

. . . And as you watch the examples, think about what category or categories the video falls into and how it shows solving problems/satisfying needs, engaging, training or a combination which will motivate a viewer to take the action you want:

•Value Proposition
•Engagement
•Brand Awareness
•Training
•Or something else

(See webinar replay video)

GENERAL CATEGORIES OF VIDEO

  • Market showing your “VALUE PROPOSITION”–what’s in it for the viewer
  • “Engage Viewers” and “Convert to Buyers” when they are ready
  • Build “Brand Awareness” brand recognition
  • Train Effectively–your employees and buyers
  • DIY Video has a place and can be very effective
  • Professional Video Production adds more

DIY–Do it Yourself Video

  • If you have time time to plan and have some equipment, it can be very effective in getting your message out.
  • With everyone having a smartphone, you can record anytime, almost any place to gather footage and you should
  • You can post to Social Media instantly
  • You can get good results as you practice more

DIY–Common Mistakes

  • Terrible Sound–get a wireless or wired mic and get a camera app like “MoviePro” that lets you monitor sound with headphones or buds
  • Exposure and color–use a camera app that lets you adjust easily
  • Too much motion–start recording 5 seconds before and hold your shot 5 seconds after the action. Don’t pan rapidly all over the place.
  • No pre-planning and lack of continuity shot to shot
  • No end goal for what you want the viewer to do and/or call to action

Testimonial Video

Testimonials are a potent convincer because it shows satisfaction with your product or service and helps people identify being in the same situation with the same problems or needs

  • You see this all the time on TV but it may not have sunk in. There are two general positions for an interviewee to be facing:
    • Facing the camera when talking directly “to” the audience. Like asking them to do something, “ie: “call me today”
    • Facing to the side when talking “about” the subject to an interviewer. This is called “off camera”.
    • Also, there is the “rule of thirds”. The subject should always be facing into the video frame if looking off camera.
  • It has to look “right”
  • Use B-roll to make your message more understandable “say it, show it”

Proper Placement of Subject

Looks “correct” for a video image talking to camera, facing into frame but “incorrect” on this PPT image because he should be facing into PPT slide

Looks ”correct” speaking to camera

Looks “ correct” talking to an interviewer off camera and also looks correct for this PPT frame looking into the frame.

  • Preparing your subject’s appearance
  • Sometimes an interview may be spontaneous and you don’t have the chance,
    but you should try to be certain your subject is neat and presentable

    • If possible, have your interviewee clean up by giving them a chance to look in a mirror. If a woman, give them a chance to adjust their makeup.
    • That means being certain hair isn’t messed; use hairspray if you can
    • Be certain clothes are not askew
    • Faces are not greasy–just blot with tissue or if possible and you are serious about doing a good job, have powder
  • Have your subject paraphrase the question in the answer.
    • For example, if you are an interviewer not being recorded and you ask if they like your product, you don’t want them to answer just with saying “Yes” because the audience will have no idea what they are talking about
  • Cue your subject when to begin speaking so they know the camera is recording.
  • Use an external microphone, a lavaliere, handheld or boom mic, to get good sound
  • Light the subject if you can

Top 10 Simple Strategies for SEO Optimizing Your Video – David Smith

  1. Optimize Title (Use focus keyword)
  2. Optimize Description (Start with focus keyword)
  3. Optimize Tags (Use Popular Keywords)
  4. Find Video Keywords (Get ideas from competitor’s keywords)
  5. Upload a Custom Thumbnail
  6. Step Up Production Value and Improve Content
  7. Share on Social Media
  8. Send to Your Email List
  9. Review Watch Time and Increase–Add suspense (left menu> analytics)
  10. Encourage People to Subscribe

Why Use Video?

  • Market showing your “VALUE PROPOSITION”–what’s in it for the viewer
  • “Engage Viewers” and “Convert to Buyers” when they are ready
  • Build “Brand Awareness” brand recognition
  • Train Effectively–your employees and buyers
  • DIY Video has a place and can be very effective
  • Professional Video Production adds more

Professional Video Production

Business “Value Proposition” what do you do that a viewer wants; ”What’s in it for them” and what differentiates you from the competition

”Engagement” staying on the radar and being recognized as the source/expert for when a viewer is ready to buy

Training Internal/External

”Live Streaming” presenting something live, anywhere

Working with a video professional is like working with a “business consultant” who will see things you don’t, can offer input and be able to help you design a message to motivate the viewer to take the action you want!

The 3 Phases of Video Production

  • For Even A Short Three-minute Video, Between Planning, Shooting And Editing, It Can Take Many, Many, Man-hours that you may not realize till you work with a professional crew.

Pre-Production

  • This Is The Most Important Phase Where Everything Is Planned Out Ahead Of Time.
  • It Usually Takes The Most Time because here is where the plan for the project is developed
  • What Message Are You Trying To Get Across To What Specific Audience?
  • What Type Of Problems Does The Video Solve Or What Needs Does It Satisfy For The Viewer? Otherwise Why Would They Be Interested?
  • Figure Out All The Necessary Resources Required To Assure The Video Will Accomplish Your Goals.
  • Determining Objective, Location Scouting, Actor Prepping, Lighting, Sound, Cameras, Approximate Length Of End-product;
  • These Are Some Examples Of What Must Be Thought Out Ahead Of Time.
  • Does The Project Require A Script?

The Production Phase

  • Once You’ve Answered All Required Questions, The Actual Camera Work Begins.
  • On A Professional Shoot, There’ll Be Crew Members Responsible For Camera Operations, Lighting, Sound, Make-up, And Directing The Action To Be Certain Any Planned Scenes Transition Properly.
  • Someone May Also Be Keeping Track Of Which Shots Will Be Used (Best Shots For Editing Purposes) And Referring To The Script To Be Sure All Required Shots Are Recorded.
  • If There Are Action Takes Involved, No Matter How Simple, Numerous Takes May Be Required Till The Proper Shot And Timing Is Accomplished.
  • Depending On The Type Of Shoot Planned, Many Other Options Such As Teleprompters, Drones, Jibs, Dollies, Specialized Lighting Etc. May Be Involved.

Post-Production

  • This is the editing phase.
  • Selected takes are digitized, trimmed, and put together on a timeline within editing software.
  • Animations, graphics, voiceovers, music, color correction etc. are put into place.
  • 5-minute video = over 800 video and audio items (Play Ashbury Video from Shot Show)

David Smith

https://marketingdepartmentlv.com

DavidSmith@MarketingDepartmentLV.com

(503) 816-9665

Richard DePaso

https://aardvarkvideolasvegas.com

info@aardvarkvideolasvegas.com

aardvarkvideo@gmail.com

(702) 897-4477

If you have a video not performing well give us a call and perhaps, we can help that video bring you better results.

If you have an idea for a video bring that idea to us and we’ll look at how we can create a powerful video to help grow your business

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The 5-Step Online Review System for Business Growth

Live Webinar Date: October 15, 2019 Register Here

Mastery of the online review system for business growth gives you a unique competitive edge. Your online reviews sit next to your competitors online reviews, so the viewer knows immediately if you stand out in a positive way. Following The Online Review System you’ll learn in this webinar will give you this immediate, lasting competitive edge.

Debbie Kluska Debbie Kluska has helped dozens of businesses across the United States grow their online reputation. Having worked previously in industries where customer service was the only thing that separated you from your competitors, the importance of fulfilling customer expectations was always top of mind. Debbie’s passion is to combine old school experience with modern technology to help clients protect and market the reputation they have or to provide them ways to help achieve the reputation they want.

More about Debbie Kluska..

Debbie Kluska
Reputation Management

In This Webinar You Will Learn…

  • How does your market make their buying decisions?
  • The importance of your online reputation.
  • How to monitor your online reputation for free.
  • How the way you respond to your online reviews affects your customer service reputation?
  • How to respond to both positive and negative online reviews.
  • How to ask for online reviews and increase your chance of getting a “yes”.
  • How to turn your online review into a powerful marketing piece.
  • Why “free” is not necessarily free.
  • How to automate the online review process?

Benefits of Attending This Webinar

  • Know the status of your online reputation.
  • Know how to track your online reputation.
  • Know how to improve your online reputation.

Webinar Slides

5-Step Online Review System | Debbie Kluska | Webinar in Series: Get Your Marketing in Motion | https:// MarketingDepartmentLV.com Slide 001 5-Step Online Review System | Debbie Kluska | Webinar in Series: Get Your Marketing in Motion | https:// MarketingDepartmentLV.com Slide 016 5-Step Online Review System | Debbie Kluska | Webinar in Series: Get Your Marketing in Motion | https:// MarketingDepartmentLV.com Slide 001 5-Step Online Review System | Debbie Kluska | Webinar in Series: Get Your Marketing in Motion | https:// MarketingDepartmentLV.com Slide 002 5-Step Online Review System | Debbie Kluska | Webinar in Series: Get Your Marketing in Motion | https:// MarketingDepartmentLV.com Slide 003 5-Step Online Review System | Debbie Kluska | Webinar in Series: Get Your Marketing in Motion | https:// MarketingDepartmentLV.com Slide 004 5-Step Online Review System | Debbie Kluska | Webinar in Series: Get Your Marketing in Motion | https:// MarketingDepartmentLV.com Slide 005 5-Step Online Review System | Debbie Kluska | Webinar in Series: Get Your Marketing in Motion | https:// MarketingDepartmentLV.com Slide 006 5-Step Online Review System | Debbie Kluska | Webinar in Series: Get Your Marketing in Motion | https:// MarketingDepartmentLV.com Slide 007  5-Step Online Review System | Debbie Kluska | Webinar in Series: Get Your Marketing in Motion | https:// MarketingDepartmentLV.com Slide 009

Webinar Notes

Low Hanging Fruit

Benefits of The 5 Step Online Review System David Smith & Debbie Kluska

Get in Motion!

Utilize Low Hanging Fruits You Can’t Steer Something That’s Not in Motion!

  • Put yourself and your business in motion. This is the most important aspect: Make the decision and deal with the outcome.
  • Low hanging fruit tactics enable you to achieve momentum.

Who is David Smith?

President and founder of MarketingDepartmentLV.com, and NetworkLasVegas.com. Over 15 years providing digital, content marketing and relationship networking services. Marketing Challenges Faced by Businesses:

  1. Locate the best marketing vendors.
  2. Manage the marketing vendors.
  3. Coordinate the work of the marketing vendors.

If unsuccessful: The result is mediocre marketing activity performance along with continually restarting marketing programs (new website, new social media approach…etc.). MarketingDepartmentLV Mission: To ensure that Las Vegas businesses spend less effort on their marketing while getting better results through outsourcing their marketing department. Are you a hiking enthusiast in the Las Vegas area? View David’s website: LasVegasAreaTrails.com

Who Is Debbie Kluska?

VICE PRESIDENT–BEST ONLINE REP DEBBIE KLUSKA HAS HELPED DOZENS OF BUSINESSES ACROSS THE UNITED STATES GROW THEIR ONLINE REPUTATION. HAVING WORKED PREVIOUSLY IN INDUSTRIES WHERE CUSTOMER SERVICE WAS THE ONLY THING THAT SEPARATED YOU FROM YOUR COMPETITORS, THE IMPORTANCE OF FULFILLING CUSTOMER EXPECTATIONS WAS ALWAYS TOP OF MIND. IN TODAY’S ENVIRONMENT, ONLINE REVIEWS HAVE REALLY CHANGED THE GAME. 90% OF CONSUMERS SAY THAT POSITIVE ONLINE REVIEWS INFLUENCE THEIR BUYING DECISION. HER COMPANY HELPS ITS CLIENTS GAIN MORE ONLINE REVIEWS WITH EMAIL/TEXT MESSAGE MARKETING CAMPAIGNS. HER CLIENTS KNOW THAT COMMITTING TO A PROGRAM WHERE YOU ASK ALL YOUR CLIENTS ABOUT THEIR EXPERIENCE AND VALUING THE FEEDBACK RECEIVED IS ONE OF THE MOST VALUABLE THINGS YOU COULD DO FOR YOUR BUSINESS. THEY LIKE TO CELEBRATE NEW POSITIVE REVIEWS BY SHARING THEM ONLINE IN CREATIVE WAYS SUCH AS WITH REVIEW IMAGES AND REVIEW VIDEOS.

The 5-Step Online Review System for Business Growth

By following The 5-Step Online Review System you will learn in this webinar you will get an immediate, lasting competitive edge.

How Does Your Market Make Their Buying Decisions???

Given 3 Identical Competing Products or Services the Product or Service with the Best Reputation Will Win the Client. | 5-Step Online Review System | Debbie Kluska | Webinar in Series: Get Your Marketing in Motion | https:// MarketingDepartmentLV.com

The 5-Step Online Review System for Business Growth

Step 1: Continual Awareness Step 2: Rapid Response Step 3: Request Reviews Step 4: Leverage Reviews for Marketing Step 5: Automate Your Online Review System

Step 1–CONTINUAL AWARENESS

How To Monitor Your Online Reputation for free:

  • Do you know what business listing are out there for your company? Have you created/claimed your listings? Do you know how to login?
  • On online review sites such as Google, Yelp and even Facebook, you can set up to receive email notifications to be alerted when people interact with your page.

Step 2–RAPID RESPONSE

The way you respond to your online reviews affects your customer service reputation:

  • Responding to online reviews gives you another chance to interact with your clients/customers.
  • Say THANK YOU if someone took the time to review your business!
  • Answering a negative review takes a bit of courage but is a MUST! Remember to never argue! If you can simply make it right, then do it. If you know who the person is, contact them offline and see if you can fix the situation. If you can, chances are the review will update their online review to reflect a more positive experience.

Potential Customers/Clients will be looking at your reviews most of the time before they use you. The way you reply or if you simply ignore what is being said about you online will help form a person’s opinion of your company.

Step 3–REQUEST REVIEWS

How to ask for online reviews and increase your chance of getting a “yes”:

  • Simply ask–Pros & Cons
  • Provide easy ways for people to review you such as links on your email footer or links on your website.
  • Automate your process with an email or text message campaign

Step 4–LEVERAGE REVIEWS FOR MARKETING

How to turn your online reviews into a powerful marketing piece:

  • Use in print material.
  • Showcase your reviews onto your website
  • Share to social media for greater exposure
  • Use in videos about your services

Step 5–AUTOMATE YOUR ONLINE REVIEW SYSTEM

How to automate the entire review processes. Why “free” is not necessarily free

Benefits to the 5 Step Online Review System

  • Continuously improve your customer service processes and reputation.
  • Achieve a 5 Star Online Reputation
  • Gain new content for marketing
  • Attain higher visibility on search engines
  • Receive more new requests for your products and services

Fun Statistics!

Review ratings are the biggest driver of clicks in local SERPs

  • Source: BrightLocal

Consumers read an average of 10 online reviews before feeling able to trust a local business.

  • Source: BrightLocal

Businesses ranking in Google’s local positions 1-3 have an average of 47 reviews, while businesses in positions 7-10 have 38 reviews

  • Source: BrightLocal

70% of consumers that are asked to leave a review go on to write one.

  • Source: BrightLocal

89% of consumers read businesses’ responses to reviews

  • Source: BrightLocal

Every 1-star increase in a Yelp rating leads to a 5-9% increase in revenue

  • Source: Harvard Business School

David Smith

DavidSmith@MarketingDepartmentLV.com (503) 816-9665

Debbie Kluska

debbie@bestonlinerep.com (702) 496-4200

Next Week

How to create or update a video marketing strategy for your business. -Richard De Paso, Member of MarketingDepartmentLV.com and Owner of Aardvark Video Productions, Las Vegas

Webinar Advertising Flier

Directions:

  1. Right click on image below.
  2. Select “save image as” from the right click menu.
  3. Download the image to your computer.
  4. Upload the image to your email marketing program or social media post.
  5. Use the webinar details on this page to create your own version of what this webinar is about and why you think your contacts will find value in this webinar.
  6. Remember to grab the webinar registration link and add it to your announcement.

Business Systems and Automation

Live Webinar Date: October 1, 2019 Register Here

Gordon Jones is a Retired Marine with over 25 years of technology experiences across diverse business systems. Gordon’s approach to network efficiencies, disaster recovery, security and preventive maintenance is proven to increase up-time and profitability for businesses. Due to his extensive experience Gordon has the capability to address complex integrations making them seamless and productive for his clients. More about Gordon Jones…

Gordon Jones
IT & Computer Networking Expert

In This Webinar You Will Learn…

  • What basic business systems make up the technology infrastructure of a business
  • How to automate your business systems for greater efficiency
  • The value of your IT infrastructure
  • Why manage your IT
  • Why outsource your IT management

Benefits of Attending This Webinar

  • Increase productivity
  • Increase the cost-effectiveness of your IT infrastructure
  • Obtain better results from your IT infrastructure

Webinar Slides

Business Systems and Automation | Gordon Jones, Webinar in Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com in Las Vegas Slide 001 Business Systems and Automation | Gordon Jones, Webinar in Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com in Las Vegas Slide 002 Business Systems and Automation | Gordon Jones, Webinar in Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com in Las Vegas Slide 003 Business Systems and Automation | Gordon Jones, Webinar in Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com in Las Vegas Slide 004 Business Systems and Automation | Gordon Jones, Webinar in Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com in Las Vegas Slide 005 Business Systems and Automation | Gordon Jones, Webinar in Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com in Las Vegas Slide 006 Business Systems and Automation | Gordon Jones, Webinar in Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com in Las Vegas Slide 007 Business Systems and Automation | Gordon Jones, Webinar in Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com in Las Vegas Slide 008 Business Systems and Automation | Gordon Jones, Webinar in Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com in Las Vegas Slide 009 Business Systems and Automation | Gordon Jones, Webinar in Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com in Las Vegas Slide 010 Business Systems and Automation | Gordon Jones, Webinar in Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com in Las Vegas Slide 011 Business Systems and Automation | Gordon Jones, Webinar in Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com in Las Vegas Slide 012 Business Systems and Automation | Gordon Jones, Webinar in Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com in Las Vegas Slide 013 Business Systems and Automation | Gordon Jones, Webinar in Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com in Las Vegas Slide 014

Webinar Notes

Low Hanging Fruit

Strategy to Manage your IT Towards Profits

David Smith & Gordon Jones

Who is David Smith?

President and founder of MarketingDepartmentLV.com, and NetworkLasVegas.com.

Over 15 years providing digital, content marketing and relationship networking services.

Marketing Challenges Faced by Businesses:

  1. Locate the best marketing vendors.
  2. Manage the marketing vendors.
  3. Coordinate the work of the marketing vendors.

If unsuccessful:

The result is mediocre marketing activity performance along with continually restarting marketing programs (new website, new social media approach…etc.).

MarketingDepartmentLV Mission:

To ensure that Las Vegas businesses spend less effort on their marketing while getting better results through outsourcing their marketing department.

Are you a hiking enthusiast in the Las Vegas area? View David’s website: LasVegasAreaTrails.com

Who Is Gordon Jones?

CEO–MULT-T-TECH

MULTIPLE TOTAL TECHNOLOGIES

  • 20-YEAR VETERAN, USMC
  • OVER 25 YEARS OF EXPERIENCE WITH INTEGRATED BUSINESS TECHNOLOGY SERVICES
  • YOUR BUSINESS PARTNER TO OPTIMIZE TECHNOLOGY

A little more about Gordon:

  • RESIDENT OF SOUTHERN NEVADA FOR LAST 20-YEARS
  • ACTIVE IN CHARITABLE ORGANIZATIONS, DONATING TECHNOLOGY SUPPORT

Today in Summary

  • Business Systems & Automation
  • The Value of your IT Structure
  • Why Manage Your IT
  • Why Outsource

Six Points of Managed Service Providers & IT Profit Opportunity

  • Compliance & Security Experts
  • Improved Visibility & Proactive
  • Level the Playing Field vs. the Big Guys
  • Strategic IT Road Mapping & Budgeting
  • Stay Focused on Your Core Business
  • Experienced & Qualified doesn’t equal Experienced

Growing Productivity

Technology Strategy and Tactics

Plant the Seed-Phase 1

You must start somewhere

What Are Low Hanging Fruit Tactics?

1) Internal Security

    • Audit
    • Clean-Ups

2) Proactive Maintenance

    • Audit
    • Tune-Ups

3) Phase 1–Right tools for the Job

Immediate Results-

1) Peace of Mine

2) First Phase-Productivity Increase

3) Plan for Phase 2

https://marketingdepartmentlv.com/it-security-kick-start/

Nurturing and Growing–Phase 2

Growing Productivity

Technology Strategy and Tactics

What Are Low Hanging Fruit Tactics?

1) Continued Security

  • Testing and Training from Phase 1
  • Layer-2–Networking and Firewalls

2) Continued Proactive Maintenance

  • Trends
  • Planning

3) Planning Equipment Strategies

4) Software Inventories (Licensing & Strategies)

5) Prepare for Phase 3

Phase 2 Results-

1) Increases in Stability and Productivity

2) Fi Phase-Productivity Increase

3) Plan for Phase 2

Monitoring, Reporting, Improving – Phase 3

Process/Productivity Improvements

Increases in Efficiency – Decreases in Wasted Time – Increasing Productivity and Profits

  1. Continued Phase 1 & 2
  2. Monitoring
  3. Reporting
  4. Process Improvements
  5. Automations
  6. Future Project Planning

David Smith

(503) 816-9665

davidsmith@MarketingDepartmentLV.com

Gordon Jones

(702) 508-0061

Gordon@multTtech.com

Webinar Advertising Flier

Directions:

  1. Right click on image below.
  2. Select “save image as” from the right click menu.
  3. Download the image to your computer.
  4. Upload the image to your email marketing program or social media post.
  5. Use the webinar details on this page to create your own version of what this webinar is about and why you think your contacts will find value in this webinar.
  6. Remember to grab the webinar registration link and add it to your announcement.

Take control of your relationship marketing.

Live Webinar Date: September 17, 2019 Register Here Up-sell and cross-sell to the existing and former clients.

Katia Di Egidio, CEO, is an accomplished business growth expert with 20 years of professional experience within diverse industries and has a proven track record leading Quality and Performance Improvement in complex organizations. She is a bilingual, multicultural, dynamic professional with high integrity and passion for results including the creation of profitable business growth through innovative sales and marketing programs, customer focus, product innovation and operational efficiencies that drive optimal business performance.
More about Katia Di Egidio…

Katia Di Egidio
CEO, Business Growth Acceleration

In This Webinar You Will Learn…

  • Relationship marketing (know your sales process)
  • Drip campaigns the easy way
  • Up-selling
  • Cross-selling
  • Joint Ventures and Alliances
  • Former clients
  • Surveys

Benefits of Attending This Webinar

  • Increase revenue
  • Leverage the cost of acquisition of existing and former clients
  • Relationship Marketing and referrals

Webinar Slides

Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 001 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 002 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 003 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 004 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 005 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 006 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 007 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 008 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 009 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 010 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 011 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 012 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 013 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 014 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 015 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 016 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 017 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 018

Webinar Notes

Take Control of Your Relationship Marketing

Tactics to Fit Your Strategy

Katia Di Egidio

Get in Motion!

Utilize Low Hanging Fruits Tactics

Act every day in favor of your long term plans getting your business in motion

You Can’t Steer Something That’s Not in Motion!

  • Put yourself and your business in motion. This is the most
    important aspect: Make the decision and deal with the
    outcome.
  • Low hanging fruit tactics enable you to achieve
    momentum.

Who Is Katia Di Egidio?

About me…

  • CEO
    • AITAK SOLUTIONS
    • MARKETING DEPARTMENT LV
  • AUTHOR OF THE BOOK
    • “THE ESSENCE OF YOUR BUSINESS IS YOU”
  • OVER 25 YEARS OF EXPERIENCE IN BUSINESS
    CONSULTING, COACHING AND MENTORING

A little more about me…

  • MOTORCYCLE RACER
    • EXPERT IN SPEED
    • TAKE CONTROL OF YOUR BUSINESS
  • BUSINESS GROWTH EXPERT
    AND MARKETING STRATEGIST
  • CONTRIBUTOR FOR
    THE SIX-FIGURE COACHMAGAZINE

Six Gears in Your Business

  • Strategy
  • Sales and Marketing
  • People
  • Operations
  • Systems
  • Business Financials

Long-term vs. Short-term

Long-Term

  • Your objective:
    • What are you ultimately trying to achieve?

Long-Term

  • Your exit strategy or end game
    • Transition, valuation, structure

Short-Term

  • Planning and execution:
    • How are you going to get there?

Short-Term

  • Are your tactics in line with your strategy?

Take Control of Your Relationship Marketing

Strategy vs Tactic

Applying the concept of “Low Hanging Fruit”

What is Relationship Marketing?

How can I leverage it in the short term?

Where is the low hanging fruit?

RELATIONSHIP MARKETING IS A FACET OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) THAT FOCUSES ON CUSTOMER LOYALTY AND LONG-TERM CUSTOMER ENGAGEMENT RATHER THAN SHORTER-TERM GOALS LIKE CUSTOMER ACQUISITION AND INDIVIDUAL SALES.

  • Leads
  • Conversions
  • Transactions
  • Pricing
  • Profits

The Profit Growth Calculator

RELATIONSHIP MARKETING SHORT-TERM

CREATE THE ENVIRONMENT WHERE YOU CAN TRANSACT MORE WITH YOUR CLIENTS

  • Leads
  • Conversions
  • Transactions
  • Pricing
  • Profits

The Profit-Growth Calculator

DON’T get trapped into thinking that building a successful and profitable business is
more luck than skill. You can dramatically increase your leads and revenue by focusing
to Reveal Results

Profit-Growth Calculator Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com

More Leads

Input number of annual leads.

Last:
Phone:
Company:
Email:

MORE SALES

More Transactions
Input annual transactions per customer,

Higher Prices
Input average amount of each transaction,

MORE GROSS PROFITS

Gross Profits
Input annual profit as a percentage,

What are the basics of Relationship Marketing?

Customer Relationship–B2B vs B2C

  • Do You Know Your Clients?
  • Purchasing habits
  • Seasonality
  • Surveys

Customer Relationship Management

  • Organizing information
  • Segmenting
  • Communication tools
  • Drip Campaigns

Segment Offering

  • What are you offering?
  • Existing and new products and services
  • Ask referrals

Customer Service

  • Be of service to your clients
  • Follow up
  • Customer Experience

Customer Relationship: Fundamentals of human behavior

  • Prospects pay attention to negative messages
  • Prospects buy based on emotions and use logic to justify the purchase
  • Prospects want to buy from a “unique” business
  • Prospects buy value NOT price
  • Prospects buy what they want, not what they need
  • Prospects buy SOLUTIONS, not features, and want the “best deal”
  • Prospects will do everything to avoid pain and nothing to obtain pleasure

Customer Relationship Management

1. Interrupt

  • Are your existing customers aware of all you are offering?

2. Engage

  • Can you engage in conversation about what they want?
  • Do you know what they need?

3. Educate

  • Can you educate them about your offering finding missed opportunities?

4. Follow-up and Close

  • Are they open to an offering you have available?

Short Term Tactics and Segmenting:

Analyze recent purchases to find missed opportunities

Relationship Marketing Tactics

1. Up-Selling means offering a higher grade or quality or size of the item that the customer may be interested in
2. Cross-Selling means offering other products or services which complement the item the customer is interested in
3. Drip Campaigns can help you automate some connections and build relationship Broadcasts vs Series Campaigns

Customer Service

  • Know your sales process
  • Handle objections
  • Nurture the relationship
  • Wants vs Needs
  • Reactivate former clients
  • Create a “Customer Experience” flow

Customer Cost of Acquisition

Leverage your Relationship Marketing

  • Leads
  • Conversions
  • Transactions
  • Pricing
  • Profits

RELATIONSHIP MARKETING FOCUSES ON CUSTOMER LOYALTY AND LONG-TERM CUSTOMER ENGAGEMENT

KNOW YOUR ACQUISITION PROCESS AND STEPS TO CUSTOMER INVOLVEMENT TO BUILD THE RELATIONSHIP IN THE EVERYDAY TOUCHES WITH YOUR CUSTOMERS.

Katia Di Egidio

Katia@AitaK-Solutions.com

(702) 823-0102

In two weeks–Gordon Jones–10.01.2019

Webinar Advertising Flier

Directions:

  1. Right click on image below.
  2. Select “save image as” from the right click menu.
  3. Download the image to your computer.
  4. Upload the image to your email marketing program or social media post.
  5. Use the webinar details on this page to create your own version of what this webinar is about and why you think your contacts will find value in this webinar.
  6. Remember to grab the webinar registration link and add it to your announcement.

Creating Multiple Income Streams – Low Hanging Fruit

Live Webinar Date: September 3, 2019 Register Here Learn How to add another income stream based off your current business clients and business model. Affiliate marketing is not geographically bound. And your success here will create an additional income stream that could potentially surpass the income you are realizing from your local-based business.

Stan Shields is a proven expert in helping organizations grow by systematically implementing tactical organizational and database marketing practices. Stan has created systems using database marketing coupled with digital marketing to deliver 20 – 30 new leads per month for some client organizations. More about Stan Shields…

Stan Shields
Database Marketing

In This Webinar You Will Learn…

  • 5 ways to add one or more income streams through affiliate marketing.
  • How to get started with affiliate marketing.
  • Affiliate marketing best practices.
  • Affiliate marketing resources.
  • Best Affiliate Marketing programs
  • Specific industry examples
  • 20 mistakes to avoid.

Benefits of Attending This Webinar

  • Activate a new revenue stream that can add up over the years to create passive income
  • Your new income stream becomes a new client prospecting tool
  • Create additional financial freedom

Webinar Slides

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

 

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

 

Webinar Notes

Low Hanging Fruit
Multiple Income Streams
David Smith & Stan Shields

You Can’t Steer Something That’s Not in Motion!

  • Put yourself and your business in motion. This is the most important aspect: Make the decision and deal with the outcome.
  • Low hanging fruit tactics enable you to achieve momentum.

Who Is Stan Shields?

  • OVER 45 YEARS BUSINESS EXPERIENCE
  • 25 YEARS MARTIAL ARTS EXPERIENCE
  • FOCUS AND DISCIPLINE
  • SYSTEMS DRIVEN
  • 15 YEARS SMBMANAGEMENT/MARKETING
  • 40 –250 MEMBERS IN FOUR YEARS
  • DATABASE MARKETING SYSTEMS
  • CRMSYSTEMS AND AUTOMATIONS
  • EMAIL SYSTEMS AND AUTOMATIONS

B2C vs B2B

Focus on local small business using online marketing strategies

What is Affiliate Marketing?

  • A new twist on an old idea!
  • You recommend a product or service and receive a commission from the sale.

How To Apply Affiliate Marketing Into Your Existing Business To Extract The Low Hanging Fruit

Two Ways To Participate As An Affiliate

  • Be an affiliate for someone else and market for them
  • Create your own affiliate program and get others to market for you

Affiliate Marketing Growth

81% of marketers and 84% of publishers leverage the power of affiliate marketing.
Source: Web Market Support

In less than a year, the search interest for “affiliate marketing” grew by 44%
Source: Google Trends

Multiple Income Streams/Income Generators Within Your Business

  • Martial Arts Business Example
  • Down Payments/1st Payment (Money up front)
  • Continuity Programs (MRR) (AM)
  • Paid-In-Full (PIF) (AM)
  • Bundles and Packages (AM)
  • Upgrades
  • Special Events (AM)
  • Merchanise (AM)
  • One to One Services (Private Lessons)
  • Testings and Certifications
  • Power partners (Promote Each Other) (AM)
  • Affiliate Programs (eBay, Amazon, etc.)

Continuity Programs (MRR) (AM)

  • Create a monthly maintenance program
    • Web designers .Monthly/Quarterly maintenance
    • Lawn maintenance monthly/weekly
  • Offer a new service and charge monthly
  • Find an affiliate product that bills monthly
    • Subscription based
    • Software tools
  • Membership programs are the rage

Paid-In-Full (PIF) (AM)

  • Many products offered on a monthly basis also have a paid in full (PIF) option
  • Create a PIF option for your products
  • Already PIF, create a monthly continuity program

Bundles and Packages (AM)

  • Create bundles and packages
    • Product packages for special occasions
    • Services packages to enhance the experience
  • Use to improve your offer
  • Find affiliate products or services to bundle with your own

Special Events (AM)

  • Host your own special events and offer complimentary products or services
  • Add on training continuity programs
  • Supporting services

Merchandise (AM)

  • Supplement your products
  • Branded products (Apparel, mugs, towels, flash drives, etc.)
  • Create an online store

Power partners (Promote Each Other) (AM)

  • Cross promotion of each others products/services
  • Create events, courses, products, services, etc.

A Few More Stats To Ponder

“ShareASaleholds 55.7% of the market share” -Hosting Tribunal

  • Affiliate programs generate 15%–30% of all sales for advertisers.
  • Affiliate marketing is a fast-growing market. Today, merchants see an average of 23% of their revenues coming from affiliate marketing, which is on par with SEO and PPC marketing.
    Source: Authority Hacker

What’s Next?

  1. Choose one path or method
  2. Google your industry and affiliate marketing
  3. Google companies you already use regularly and Affiliate Marketing
  4. ID the ones you may want to partner with
  5. Explore the list provided here
  6. If you haven’t started building a digital list of prospects and customers, start today! Thar’s gold in them lists!
  7. Build your plan
  8. Go to work!
  9. Book a discovery call with me if you’re confused.

Stan Shields

stan@stanNshields.com
(702) 209-0283

Resources For Affiliate Programs

Affiliate Programs To Explore

  • Share A Sale
  • Avangate
  • eBay Network
  • Amazon Associates
  • Click Bank
  • JV Zoo
  • CJ Affiliate
  • Pepperjam
  • Rakuten
  • Peerfly

Resources For Affiliate Programs

Visit stanNshields.com/ResourceGuide
ResourceGuide

Complimentary 30 Minute Consultation: stanNshields.com/Discovery

Download A Free Resource Guide

Includes:

  • Compilation of Resource Articles on Affiliate Marketing
  • Compilation of Resource Articles on How Generate More Revenue from Existing Customers
  • List of Affiliate Marketing Networks
  • List of Companies with Affiliate Marketing Programs
  • More Ways To Generate More Revenue Now
  • Training Resources For Affiliate Marketing (Free and Paid)

Webinar Schedule: 1st & 3rd Tuesday 9-10am

Next Week

Take control of your relationship marketing. | Katia Di Egidio

Webinar Advertising Flier

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  3. Download the image to your computer.
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  6. Remember to grab the webinar registration link and add it to your announcement.

The Power of an Effective Brand Image

Live Webinar Date: August 20, 2019 Register Here Learn why having a clear brand image is the first step to unifying all your marketing.

David Smith, president and founder has over 20 years experience in non-profit, government and corporate settings both as a digital marketing contractor and an inside marketing project lead. He works with clients to create a brand, marketing strategy and goals, then brings in and manages the talent and resources towards goal achievement. For many years David was a freelancer. Review his skills and work: https://1stInsightCommunications.com

David’s background equips him to guide team projects with excellence. More about David Smith…

David Smith
President, Marketing Strategy
and Project Leadership

Ed Faruolo, has an exceptional track record for creating and securing sustainable market opportunities for new and existing business ventures.  Ed’s consulting clients actively seek him out to quickly evaluate and design the fastest path to sustainable customer growth and engagement.

Ed’s highly rated workshops are used by Fortune 500 companies, as well as small/mid caps and start ups. He served as Chief Marketing Officer for CIGNA corporation where he drove the brand strategy to transition them to a tier 1 player in the global health benefits business. More about Ed Faruolo…

Ed Faruolo
President of VitaLincs.com
Brand Strategy Expert

In This Webinar You Will Learn…

  • What is a brand image?
  • Why is a brand image your most powerful low hanging fruit.
  • The basic elements of a brand image.
  • How to intentionally create a brand image that will empower all your marketing.
  • What are client and team focus groups and how do these guide creation of a powerful brand image?
  • How to activate your brand image in all your marketing.

Benefits of Attending This Webinar

  • Increase the effectiveness of every marketing activity.
  • More effectively target your marketing activity.
  • Experience greater marketing results.

Webinar Notes

Content…

Webinar Slides

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

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Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

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Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Webinar Advertising Flier

Directions:

  1. Right click on image below.
  2. Select “save image as” from the right click menu.
  3. Download the image to your computer.
  4. Upload the image to your email marketing program or social media post.
  5. Use the webinar details on this page to create your own version of what this webinar is about and why you think your contacts will find value in this webinar.
  6. Remember to grab the webinar registration link and add it to your announcement.

The Low Hanging Fruit, Tactics to Fit your Strategy

Live Webinar Date: August 6, 2019 Register Here Why the low hanging fruit? It is the opportunity to put your business into motion and figure out short term tactics into your overall long term strategy.

David Smith, president and founder has over 20 years experience in non-profit, government and corporate settings both as a digital marketing contractor and an inside marketing project lead. He works with clients to create a brand, marketing strategy and goals, then brings in and manages the talent and resources towards goal achievement. For many years David was a freelancer. Review his skills and work: https://1stInsightCommunications.com

David’s background equips him to guide team projects with excellence. More about David Smith…

David Smith
President, Marketing Strategy
and Project Leadership

Katia Di Egidio, CEO, is an accomplished business growth expert with 20 years of professional experience within diverse industries and has a proven track record leading Quality and Performance Improvement in complex organizations. She is a bilingual, multicultural, dynamic professional with high integrity and passion for results including the creation of profitable business growth through innovative sales and marketing programs, customer focus, product innovation and operational efficiencies that drive optimal business performance.
More about Katia Di Egidio…

Katia Di Egidio
CEO, Business Growth Acceleration

In This Webinar You Will Learn…

    • How to evaluate success: Know why the strategy succeeded so you can repeat that success.
      How to decide on the best low hanging fruit strategy to launch first.
      How to identify key low hanging fruit strategies for your business.
      Why are they valuable?
      What are low hanging fruit marketing strategies?

Benefits of Attending This Webinar

    • Put yourself and your business in motion. This is the most important aspect: make the decision and deal with the outcome.
      Get an opportunity to work on the six gears of your business.
      Understand how to fit tactics into your strategy.

Webinar Slides

Low Hanging Fruit Tactics to Fit Your Marketing Strategy

You Can't Steer Marketing That is Not in Motion

David Smith President of Marketing Department LV, LLC

Katia Di Egidio CEO of Marketing Department LV LLC

More About Katia Di Egidio CEO of Marketing Department LV LLC

Activating The Six Gears In Your Business

Long-Term vs. Short Term Low Hanging Fruit Marketing Tactics

Business Growth Solutions Sales and Marketing Strategy and Tactics

4 Characteristics of Low Hanging Fruit Marketing Tactics

Examples of Low Hanging Fruit Marketing Tactics

Examples of Long-Term Marketing Tactics

4 Ways to Identify Low Hanging Fruit Marketing Strategies

 

The Value of Low Hanging Fruit Marketing Tactics is in the Results

Get Your Marketing in Motion Webinar Presentation Team 001

Get Your Marketing in Motion Webinar Presentation Team 002

Your Toolbox for Tracking Low Hanging Fruit Marketing Strategies

How to Evaluate the Success of Your Low Hanging Fruit Marketing Strategies and TacticsWebinar Schedule for Get Your Marketing in Motion by Marketing Department LV, Las Vegas

Upcoming Webinar in Get Your Marketing in Motion Series by Marketing Department LV, Las Vegas

How to Contact David Smith and Katia Di Egidio

Webinar Notes

Low Hanging Fruit Tactics to Fit Your Strategy

David Smith & Katia Di Egidio

Get in Motion!

  • Utilize Low Hanging Fruits
  • You Can’t Steer Something That’s Not in Motion!
  • Put yourself and your business in motion. This is the most important aspect: Make the decision and deal with the outcome.
  • Low hanging fruit tactics enable you to achieve momentum.

Who is David Smith?

President and founder of MarketingDepartmentLV.com, and NetworkLasVegas.com.

Over 15 years providing digital, content marketing and relationship networking services.

3 Marketing Challenges Faced by Businesses:

  1. Locate the best marketing vendors.
  2. Manage the marketing vendors.
  3. Coordinate the work of the marketing vendors.

If unsuccessful:
The result is mediocre marketing activity performance along with continually restarting marketing programs (new website, new social media approach…etc.).

MarketingDepartmentLV Mission:
To ensure that Las Vegas businesses spend less effort on their marketing while getting better results through outsourcing their marketing department.

Are you a hiking enthusiast in the Las Vegas area? View David’s website: LasVegasAreaTrails.com

Who Is Katia Di Egidio?

  • CEO – AitaK Solutions & MarketingDepartmentLV
  • Author of the book
    “The Essence of Your Business is YOU”
  • Over 25 Years of experience in business consulting, coaching and mentoring
  • Motorcycle Racer
    • Expert in Speed
    • Take Control of Your Business
    • Business Growth Expert and Marketing Strategist
    • Contributor for The Six-Figure Coach Magazine

Six Gears in Your Business

  1. Strategy
  2. Sales & Marketing
  3. People
  4. Operations
  5. Systems
  6. Business Financials

Long-Term vs Short-Term Business Growth Strategies

Long-Term Business Growth Strategies

  • Your objective:
    • What are you ultimately trying to achieve?
  • Your exit strategy or end game
    • Transition, valuation, structure

Short-Term Business Growth Strategies

  • Planning and execution:
    • How are you going to get there?
    • Are your tactics in line with your strategy?

Business Growth Solutions

Sales and Marketing Strategy and Tactics

  • Leads
  • Conversions
  • Transactions
  • Pricing
  • Profits

What Are Low Hanging Fruit Tactics?

  • Short-to-Immediate Time Frame
  • Low Effort Compared to Higher Return
  • Little Training or Preparation
  • Simple vs. Complex

Examples of Low Hanging Fruit Tactics

  • Optimize Domain Registration
  • Refine Elevator Speech
  • Up-sell current and past clients
  • Update website content
  • Manage internet reputation
  • Optimize existing YouTube videos
  • Give employees a party.
  • Send thank you notes to clients

Longer-Term Tactics

  • Create new networking connections.
  • Create a joint venture arrangement with another business.
  • Redesign your website.
  • Launch a marketing campaign.
  • Create a new product line.

4 Criteria to Identify Key Low Hanging Fruit Strategies

1. Fit Current Skills

  • List your top skills

2. Fit Current Budget

  • What can you afford to do on this month’s budget?

3. Fit Current Inventory

  • What is market ready now?

4. Fit Ready Market

  • Who is ready to buy now?

The Value is in the NOW Results

  • You may produce greater results in the long term, but they won’t pay this month’s bills!
  • Leverage short term tactics to finance longer-term programs.

Your Toolbox

How to check that you are watering your low hanging fruits…

  • Profit and Loss
  • Balance Sheet
  • Cash Flow Statement
  • Operating Budget
  • Ratios and Trends

How to Evaluate Success

Know why your tactic succeeded and fits your strategy.

  • Elevator Pitch
  • Existing Clients
  • Customer Appreciation
  • Affiliate Marketing
  • Social Media
  • Branding
  • Blogging

Webinar Schedule: 1st & 3rd Tuesday 9-10am

Next Up: 8/20/2019

The Power of an Effective Brand Image

David Smith and Ed Faruolo

  • Learn why having a clear brand image is the first step to unifying all your marketing.

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  3. Download the image to your computer.
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  5. Use the webinar details on this page to create your own version of what this webinar is about and why you think your contacts will find value in this webinar.
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Join a Webinar by Phone:

1 720 707 2699 US 1 646 558 8656 US (New York) Meeting ID: 288 771 093

Webinar replays will be available by Friday following each webinar.

Webinar Schedule: 1st & 3rd Tuesday 9-10am

Aug 6, 2019: The low hanging fruit, tactics to fit your strategy – David Smith & Katia Di Egidio
Aug 20: Business Systems and Automation – Gordon Jones
Sept 3: Creating Multiple Income Streams – Stan Shields
Sept 17: Creating a 5-Star Online Reputation – Debbie Kluska
Oct 1: Outsource Your Marketing to Multiply Effectiveness – David Smith
Oct 15: The 6 Gears in Your Business – Katia Di Egidio
Nov 3: Social Justice and Marketing – Ed Faruolo
Nov 19: Creating a Corporate Video Marketing Strategy – Richard De Paso
Dec 3: Creating a Self-Organizing Website – Tori Jones
Dec 17: Leveraging Media for Business Growth – Guy Dawson
Jan 7, 2020: Creating a Small Business Video Marketing Strategy – Devin Sheffield
Jan 21: Equipping a Powerful Business Team – Shermara Walker
Feb 4: Designing a Social Media Marketing Strategy – Katie Waechter
Feb 18: Bringing Your Portrait to Life – Josh Line

An Opportunity to Establish New Marketing Momentum and Grow Your Business

One of the most rapid ways to create business growth is to get in motion by activating one or more low hanging fruit growth strategies. These are strategies designed to produce large results with the smallest investment of time and resources. The 16 business development experts of The Marketing Department in Las Vegas each present their best strategy for taking a small action designed to produce big results and propel your business forward.

Both Informative and Very Practical

We’ll invite attendees to set and track business marketing goals. Those who attend regularly, set and track their business marketing goals may expect to begin seeing results by the end of this webinar.

Webinar Series Time & Registration

August 6, 2019 Through February 18, 2020 Every 1st & 3rd Tuesday, 9-10am

Upcoming Webinar

Series Opener: Low Hanging Fruit Tactics to Fit Your Strategy 9-10am, Tuesday, August 6, 2019

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5 ways to fully integrate your website into your marketing process.
How to move beyond dead-end marketing

Live Webinar Date: November 19, 2019 Register Here Until your website is fully integrated into your marketing process, it’s like driving down the road at 100 miles an hour with no destination. You are basically engaged in dead-end marketing. Dead-end marketing is a lot of time, effort and money that goes nowhere. For example, you put your time, energy and money into sending out 5000 flyers and yet there is no reason on the flyer to go to your website. The recipient reads the flyer and throws it away…that’s dead-end marketing. On the other hand, if all your marketing leads prospects to your website where you are engaging them, now you can drive down that road at 100 miles an hour with all your good marketing activity that leads to a true destination. In this webinar you will learn how to move beyond dead-end marketing.

Webinar Replay Video Will Be Inserted Here Following the Webinar

Tori Jones has helped hundreds of business owners with their web design, internet marketing and systems creation since 2003. Additional portfolio and more about Tori Jones

Tori Jones
Web Developer

In This Webinar You Will Learn…

  1. Do you own your website and why is that important?
  2. Ensuring your website is the hub of your marketing process.
  3. Creating your marketing funnel.
  4. Website call-to-action end points.
  5. Use website to accomplish customer engagement for processes.

Benefits of Attending This Webinar

  • Receive more new business leads from your website.
  • Increase the effectiveness of your marketing collateral.
  • Increase the effectiveness of all your marketing projects.
  • Receive more traffic on your website and a higher standing in the search engines.

Webinar Notes

Content…

Webinar Advertising Flier

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  3. Download the image to your computer.
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  5. Use the webinar details on this page to create your own version of what this webinar is about and why you think your contacts will find value in this webinar.
  6. Remember to grab the webinar registration link and add it to your announcement.

Creating a Positive, Engaging Team Culture

Live Webinar Date: December 3, 2019 Register Here In this webinar you’ll learn the value of creating a positive, engaging team culture in establishing a business positioned for sustainable growth.

Webinar Replay Video Will Be Inserted Here Following the Webinar

Shermara Walker is an HR expert who has dedicated her career to advancing the HR community. Her primary focus is helping businesses grow through recruiting, equipping, managing and inspiring their teams to adopt a high-performance culture. She provides small and newly established businesses with cost-effective, results-oriented human resource management services, ensuring & exponentially increasing the organization’s success.

More about Shermara Walker…

Shermara Walker
HR Consulting & Services

In This Webinar You Will Learn…

  1. What is a positive, engaging team culture?
  2. Why is it important to have a positive, engaging team culture?
  3. What are the elements of a positive, engaging team culture?
  4. Defining the position, responsibilities and expectations
  5. Hiring well
  6. Onboarding well
  7. Managing and Communicating
  8. Checking in, tracking performance against expectations
  9. Handling closure and transition gracefully

Benefits of Attending This Webinar

  • You’ll create a workplace that is more productive, happy and enjoyable.
  • You’ll find it easier to attract top talent.
  • You’ll experience greater employee retention.

Webinar Notes

Content…

Webinar Advertising Flier

Directions:

  1. Right click on image below.
  2. Select “save image as” from the right click menu.
  3. Download the image to your computer.
  4. Upload the image to your email marketing program or social media post.
  5. Use the webinar details on this page to create your own version of what this webinar is about and why you think your contacts will find value in this webinar.
  6. Remember to grab the webinar registration link and add it to your announcement.