SEO Strategy and Actions by Priority – Quick hits with Big Results

Live Webinar Date: February 4, 2020 Register Here SEO (website visibility) improvements can be a complex and confusing venture, even for the experts. The rules continually change and there are many moving pieces to the puzzle. In this webinar you’ll learn an easy way to make important SEO improvements in your website to raise visibility in the search engines. The secret is to conduct SEO by priority. If you could make just one easy but important improvement, what would that be? If you could make a second easy but important improvement, what would that be? Chances are, your competition is stumped and therefore doing nothing. In this webinar you’ll learn how to begin doing something so that you can move ahead in the search engine standings.

David Smith has dedicated much of his internet marketing career to creating and refining strategies to increase website visibility in the search engines. More about David Smith…

David Smith
Internet Marketing Professional

 

In This Webinar You Will Learn…

  1. How to understand SEO – simpler and more common sense than you might expect.
  2. Why is it important to have a good standing on the internet search engines?
  3. What are the key metrics Google and the other search engines use to determine your standing?
  4. How to prioritize the simplest, yet most important SEO activities.
  5. How to create an SEO action plan for your business website.

Benefits of Attending This Webinar

  • Raise the standing of your business website in the internet search engines.
  • Receive more new business from your website.
  • Stop wasting valuable time, effort and funds on strategies that are not likely to produce results.

Webinar Slides

SEO Actions by Priority | Webinar by David Smith in Series Get Your Marketing In Motion with MarketingDepartmentLV.com | Slide 01

SEO Actions by Priority | Webinar by David Smith in Series Get Your Marketing In Motion with MarketingDepartmentLV.com | Slide 02

SEO Actions by Priority | Webinar by David Smith in Series Get Your Marketing In Motion with MarketingDepartmentLV.com | Slide 03

SEO Actions by Priority | Webinar by David Smith in Series Get Your Marketing In Motion with MarketingDepartmentLV.com | Slide 04

SEO Actions by Priority | Webinar by David Smith in Series Get Your Marketing In Motion with MarketingDepartmentLV.com | Slide 05

SEO Actions by Priority | Webinar by David Smith in Series Get Your Marketing In Motion with MarketingDepartmentLV.com | Slide 06

SEO Actions by Priority | Webinar by David Smith in Series Get Your Marketing In Motion with MarketingDepartmentLV.com | Slide 07

SEO Actions by Priority | Webinar by David Smith in Series Get Your Marketing In Motion with MarketingDepartmentLV.com | Slide 08

Image thanks to: Search Engine Land

SEO Actions by Priority | Webinar by David Smith in Series Get Your Marketing In Motion with MarketingDepartmentLV.com | Slide 09

SEO Actions by Priority | Webinar by David Smith in Series Get Your Marketing In Motion with MarketingDepartmentLV.com | Slide 10

SEO Actions by Priority | Webinar by David Smith in Series Get Your Marketing In Motion with MarketingDepartmentLV.com | Slide 11

SEO Actions by Priority | Webinar by David Smith in Series Get Your Marketing In Motion with MarketingDepartmentLV.com | Slide 12

SEO Actions by Priority | Webinar by David Smith in Series Get Your Marketing In Motion with MarketingDepartmentLV.com | Slide 13

SEO Actions by Priority | Webinar by David Smith in Series Get Your Marketing In Motion with MarketingDepartmentLV.com | Slide 14

Webinar Notes

SEO Strategy and Actions By Priority

David Smith

Get in Motion! Utilize Low Hanging Fruits.

You Can’t Steer Something That’s Not in Motion!

  • Put yourself and your business in motion. This is the most important aspect: Make the decision and deal with the outcome.
  • Low hanging fruit tactics enable you to achieve momentum.

Who is David Smith?

President and founder of MarketingDepartmentLV.com, and NetworkLasVegas.com
Over 15 years providing digital, content marketing and relationship networking services.

Marketing Challenges Faced by Businesses:

  • Locate the best marketing vendors.
  • Manage the marketing vendors.
  • Coordinate the work of the marketing vendors.

If unsuccessful:

The result is mediocre marketing activity performance along with continually restarting marketing programs (new website, new social media approach…etc.).

MarketingDepartmentLV Mission:

To ensure that Las Vegas businesses spend less effort on their marketing while getting better results through outsourcing their marketing department.

Are you a hiking enthusiast in the Las Vegas area?

View David’s website: LasVegasAreaTrails.com

Common Sense SEO

  1. What is SEO?
  2. How Does SEO Work? Common Sense.
  3. The Master SEO Formula
  4. Drilling Down to the Key Elements
  5. Creating an SEO Strategy–What’s On Your SEO Radar?
  6. SEO Actions by Priority–Quick Hits

1) What is SEO?

  • Search Engine Optimization
  • Website Visibility
  • Visibility for Profitability
  • Who Must Profit for SEO to Work?

How Does SEO Work? Common Sense.

  • Relevance
  • Originality
  • Value
  • Accessibility

The Master SEO Formula–Drilling Down to Key Elements

  • Relevance
    • Keywords
    • Keyword Placement
    • Focused Content
    • Competition–Geo Location
  • Originality
    • Unique Content
    • Refreshed Content
  • Value
    • Domain Authority
    • Link Popularity
    • Traffic & Dwell Time
    • Bounce Rate
    • Conversion
    • Reputation
  • Accessibility
    • Speed
    • Design/Architecture
    • Organization
    • Functionality
    • Domain Age
    • Registrations

Creating an SEO Strategy–What’s On Your SEO Radar?

(See Periodic Table of SEO Success Factors Image in Slides Above)

Top 24 SEO Actions by Priority–Quick Hits

1) Determine Your Baseline (Google Analytics / Moz.com / Alexis.com / Yoast)

2) Register your domain at least 3 years out. Update domain info.

3) Speed up your website. Gtmetrix / tools.pingdom / webpagetest.org

4) Determine Your Best Keywords TheHoth.com (tools>keyword planner)

5) Update your home page. (Change some text, some image.)

6) Create unique keyword optimized page titles.

7) Create unique keyword optimized page meta descriptions.

8) Create unique keyword optimized page image alt tags.

9) Place page meta title keywords into page headings (H1, H2, H3)

10) Place meta title keywords into 4% of page content.

11) Create a YouTube channel and place icon link on your site.

12) Add video to each page to increase dwell time.

13) Conduct reputation research.

14) Create a list of potential client and associate testimonials.

15) Repair your reputation.

16) Place client/associate testimonials on relevant pages of your website.

17) Create a “Content Generation Plan.” (Article Directory Themes)

18) Begin creating regular fresh new content.

19) Organize your client and contact list.

20) Subscribe to an email marketing tool, import contacts, create template.

21) Place a contact generation form on your website.

22) Optimize 3 key Social Media profiles, place icons on your website.

23) Begin unified content generation and posting. Video>Blog>Eblast>SM

24) Create a “Backlinks Hit List” > Begin generating backlinks.

David Smith

DavidSmith@MarketingDepartmentLV.com

(503) 816-9665

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