Take control of your relationship marketing.

Live Webinar Date: September 17, 2019 Register Here Up-sell and cross-sell to the existing and former clients.

Katia Di Egidio, CEO, is an accomplished business growth expert with 20 years of professional experience within diverse industries and has a proven track record leading Quality and Performance Improvement in complex organizations. She is a bilingual, multicultural, dynamic professional with high integrity and passion for results including the creation of profitable business growth through innovative sales and marketing programs, customer focus, product innovation and operational efficiencies that drive optimal business performance.
More about Katia Di Egidio…

Katia Di Egidio
CEO, Business Growth Acceleration

In This Webinar You Will Learn…

  • Relationship marketing (know your sales process)
  • Drip campaigns the easy way
  • Up-selling
  • Cross-selling
  • Joint Ventures and Alliances
  • Former clients
  • Surveys

Benefits of Attending This Webinar

  • Increase revenue
  • Leverage the cost of acquisition of existing and former clients
  • Relationship Marketing and referrals

Webinar Slides

Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 001 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 002 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 003 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 004 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 005 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 006 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 007 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 008 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 009 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 010 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 011 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 012 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 013 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 014 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 015 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 016 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 017 Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com Slide 018

Webinar Notes

Take Control of Your Relationship Marketing

Tactics to Fit Your Strategy

Katia Di Egidio

Get in Motion!

Utilize Low Hanging Fruits Tactics

Act every day in favor of your long term plans getting your business in motion

You Can’t Steer Something That’s Not in Motion!

  • Put yourself and your business in motion. This is the most
    important aspect: Make the decision and deal with the
    outcome.
  • Low hanging fruit tactics enable you to achieve
    momentum.

Who Is Katia Di Egidio?

About me…

  • CEO
    • AITAK SOLUTIONS
    • MARKETING DEPARTMENT LV
  • AUTHOR OF THE BOOK
    • “THE ESSENCE OF YOUR BUSINESS IS YOU”
  • OVER 25 YEARS OF EXPERIENCE IN BUSINESS
    CONSULTING, COACHING AND MENTORING

A little more about me…

  • MOTORCYCLE RACER
    • EXPERT IN SPEED
    • TAKE CONTROL OF YOUR BUSINESS
  • BUSINESS GROWTH EXPERT
    AND MARKETING STRATEGIST
  • CONTRIBUTOR FOR
    THE SIX-FIGURE COACHMAGAZINE

Six Gears in Your Business

  • Strategy
  • Sales and Marketing
  • People
  • Operations
  • Systems
  • Business Financials

Long-term vs. Short-term

Long-Term

  • Your objective:
    • What are you ultimately trying to achieve?

Long-Term

  • Your exit strategy or end game
    • Transition, valuation, structure

Short-Term

  • Planning and execution:
    • How are you going to get there?

Short-Term

  • Are your tactics in line with your strategy?

Take Control of Your Relationship Marketing

Strategy vs Tactic

Applying the concept of “Low Hanging Fruit”

What is Relationship Marketing?

How can I leverage it in the short term?

Where is the low hanging fruit?

RELATIONSHIP MARKETING IS A FACET OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) THAT FOCUSES ON CUSTOMER LOYALTY AND LONG-TERM CUSTOMER ENGAGEMENT RATHER THAN SHORTER-TERM GOALS LIKE CUSTOMER ACQUISITION AND INDIVIDUAL SALES.

  • Leads
  • Conversions
  • Transactions
  • Pricing
  • Profits

The Profit Growth Calculator

RELATIONSHIP MARKETING SHORT-TERM

CREATE THE ENVIRONMENT WHERE YOU CAN TRANSACT MORE WITH YOUR CLIENTS

  • Leads
  • Conversions
  • Transactions
  • Pricing
  • Profits

The Profit-Growth Calculator

DON’T get trapped into thinking that building a successful and profitable business is
more luck than skill. You can dramatically increase your leads and revenue by focusing
to Reveal Results

Profit-Growth Calculator Take Control of Your Relationship Marketing, Katia DiEgidio, Webinar in the Series Get Your Marketing In Motion by the Team of MarketingDepartmentLV.com

More Leads

Input number of annual leads.

Last:
Phone:
Company:
Email:

MORE SALES

More Transactions
Input annual transactions per customer,

Higher Prices
Input average amount of each transaction,

MORE GROSS PROFITS

Gross Profits
Input annual profit as a percentage,

What are the basics of Relationship Marketing?

Customer Relationship–B2B vs B2C

  • Do You Know Your Clients?
  • Purchasing habits
  • Seasonality
  • Surveys

Customer Relationship Management

  • Organizing information
  • Segmenting
  • Communication tools
  • Drip Campaigns

Segment Offering

  • What are you offering?
  • Existing and new products and services
  • Ask referrals

Customer Service

  • Be of service to your clients
  • Follow up
  • Customer Experience

Customer Relationship: Fundamentals of human behavior

  • Prospects pay attention to negative messages
  • Prospects buy based on emotions and use logic to justify the purchase
  • Prospects want to buy from a “unique” business
  • Prospects buy value NOT price
  • Prospects buy what they want, not what they need
  • Prospects buy SOLUTIONS, not features, and want the “best deal”
  • Prospects will do everything to avoid pain and nothing to obtain pleasure

Customer Relationship Management

1. Interrupt

  • Are your existing customers aware of all you are offering?

2. Engage

  • Can you engage in conversation about what they want?
  • Do you know what they need?

3. Educate

  • Can you educate them about your offering finding missed opportunities?

4. Follow-up and Close

  • Are they open to an offering you have available?

Short Term Tactics and Segmenting:

Analyze recent purchases to find missed opportunities

Relationship Marketing Tactics

1. Up-Selling means offering a higher grade or quality or size of the item that the customer may be interested in
2. Cross-Selling means offering other products or services which complement the item the customer is interested in
3. Drip Campaigns can help you automate some connections and build relationship Broadcasts vs Series Campaigns

Customer Service

  • Know your sales process
  • Handle objections
  • Nurture the relationship
  • Wants vs Needs
  • Reactivate former clients
  • Create a “Customer Experience” flow

Customer Cost of Acquisition

Leverage your Relationship Marketing

  • Leads
  • Conversions
  • Transactions
  • Pricing
  • Profits

RELATIONSHIP MARKETING FOCUSES ON CUSTOMER LOYALTY AND LONG-TERM CUSTOMER ENGAGEMENT

KNOW YOUR ACQUISITION PROCESS AND STEPS TO CUSTOMER INVOLVEMENT TO BUILD THE RELATIONSHIP IN THE EVERYDAY TOUCHES WITH YOUR CUSTOMERS.

Katia Di Egidio

Katia@AitaK-Solutions.com

(702) 823-0102

In two weeks–Gordon Jones–10.01.2019

Webinar Advertising Flier

Directions:

  1. Right click on image below.
  2. Select “save image as” from the right click menu.
  3. Download the image to your computer.
  4. Upload the image to your email marketing program or social media post.
  5. Use the webinar details on this page to create your own version of what this webinar is about and why you think your contacts will find value in this webinar.
  6. Remember to grab the webinar registration link and add it to your announcement.

Creating Multiple Income Streams – Low Hanging Fruit

Live Webinar Date: September 3, 2019 Register Here Learn How to add another income stream based off your current business clients and business model. Affiliate marketing is not geographically bound. And your success here will create an additional income stream that could potentially surpass the income you are realizing from your local-based business.

Stan Shields is a proven expert in helping organizations grow by systematically implementing tactical organizational and database marketing practices. Stan has created systems using database marketing coupled with digital marketing to deliver 20 – 30 new leads per month for some client organizations. More about Stan Shields…

Stan Shields
Database Marketing

In This Webinar You Will Learn…

  • 5 ways to add one or more income streams through affiliate marketing.
  • How to get started with affiliate marketing.
  • Affiliate marketing best practices.
  • Affiliate marketing resources.
  • Best Affiliate Marketing programs
  • Specific industry examples
  • 20 mistakes to avoid.

Benefits of Attending This Webinar

  • Activate a new revenue stream that can add up over the years to create passive income
  • Your new income stream becomes a new client prospecting tool
  • Create additional financial freedom

Webinar Slides

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

Creating Multiple Streams of Income, Webinar by Stan Shields, Part of the Webinar Series

 

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

 

Webinar Notes

Low Hanging Fruit
Multiple Income Streams
David Smith & Stan Shields

You Can’t Steer Something That’s Not in Motion!

  • Put yourself and your business in motion. This is the most important aspect: Make the decision and deal with the outcome.
  • Low hanging fruit tactics enable you to achieve momentum.

Who Is Stan Shields?

  • OVER 45 YEARS BUSINESS EXPERIENCE
  • 25 YEARS MARTIAL ARTS EXPERIENCE
  • FOCUS AND DISCIPLINE
  • SYSTEMS DRIVEN
  • 15 YEARS SMBMANAGEMENT/MARKETING
  • 40 –250 MEMBERS IN FOUR YEARS
  • DATABASE MARKETING SYSTEMS
  • CRMSYSTEMS AND AUTOMATIONS
  • EMAIL SYSTEMS AND AUTOMATIONS

B2C vs B2B

Focus on local small business using online marketing strategies

What is Affiliate Marketing?

  • A new twist on an old idea!
  • You recommend a product or service and receive a commission from the sale.

How To Apply Affiliate Marketing Into Your Existing Business To Extract The Low Hanging Fruit

Two Ways To Participate As An Affiliate

  • Be an affiliate for someone else and market for them
  • Create your own affiliate program and get others to market for you

Affiliate Marketing Growth

81% of marketers and 84% of publishers leverage the power of affiliate marketing.
Source: Web Market Support

In less than a year, the search interest for “affiliate marketing” grew by 44%
Source: Google Trends

Multiple Income Streams/Income Generators Within Your Business

  • Martial Arts Business Example
  • Down Payments/1st Payment (Money up front)
  • Continuity Programs (MRR) (AM)
  • Paid-In-Full (PIF) (AM)
  • Bundles and Packages (AM)
  • Upgrades
  • Special Events (AM)
  • Merchanise (AM)
  • One to One Services (Private Lessons)
  • Testings and Certifications
  • Power partners (Promote Each Other) (AM)
  • Affiliate Programs (eBay, Amazon, etc.)

Continuity Programs (MRR) (AM)

  • Create a monthly maintenance program
    • Web designers .Monthly/Quarterly maintenance
    • Lawn maintenance monthly/weekly
  • Offer a new service and charge monthly
  • Find an affiliate product that bills monthly
    • Subscription based
    • Software tools
  • Membership programs are the rage

Paid-In-Full (PIF) (AM)

  • Many products offered on a monthly basis also have a paid in full (PIF) option
  • Create a PIF option for your products
  • Already PIF, create a monthly continuity program

Bundles and Packages (AM)

  • Create bundles and packages
    • Product packages for special occasions
    • Services packages to enhance the experience
  • Use to improve your offer
  • Find affiliate products or services to bundle with your own

Special Events (AM)

  • Host your own special events and offer complimentary products or services
  • Add on training continuity programs
  • Supporting services

Merchandise (AM)

  • Supplement your products
  • Branded products (Apparel, mugs, towels, flash drives, etc.)
  • Create an online store

Power partners (Promote Each Other) (AM)

  • Cross promotion of each others products/services
  • Create events, courses, products, services, etc.

A Few More Stats To Ponder

“ShareASaleholds 55.7% of the market share” -Hosting Tribunal

  • Affiliate programs generate 15%–30% of all sales for advertisers.
  • Affiliate marketing is a fast-growing market. Today, merchants see an average of 23% of their revenues coming from affiliate marketing, which is on par with SEO and PPC marketing.
    Source: Authority Hacker

What’s Next?

  1. Choose one path or method
  2. Google your industry and affiliate marketing
  3. Google companies you already use regularly and Affiliate Marketing
  4. ID the ones you may want to partner with
  5. Explore the list provided here
  6. If you haven’t started building a digital list of prospects and customers, start today! Thar’s gold in them lists!
  7. Build your plan
  8. Go to work!
  9. Book a discovery call with me if you’re confused.

Stan Shields

stan@stanNshields.com
(702) 209-0283

Resources For Affiliate Programs

Affiliate Programs To Explore

  • Share A Sale
  • Avangate
  • eBay Network
  • Amazon Associates
  • Click Bank
  • JV Zoo
  • CJ Affiliate
  • Pepperjam
  • Rakuten
  • Peerfly

Resources For Affiliate Programs

Visit stanNshields.com/ResourceGuide
ResourceGuide

Complimentary 30 Minute Consultation: stanNshields.com/Discovery

Download A Free Resource Guide

Includes:

  • Compilation of Resource Articles on Affiliate Marketing
  • Compilation of Resource Articles on How Generate More Revenue from Existing Customers
  • List of Affiliate Marketing Networks
  • List of Companies with Affiliate Marketing Programs
  • More Ways To Generate More Revenue Now
  • Training Resources For Affiliate Marketing (Free and Paid)

Webinar Schedule: 1st & 3rd Tuesday 9-10am

Next Week

Take control of your relationship marketing. | Katia Di Egidio

Webinar Advertising Flier

Directions:

  1. Right click on image below.
  2. Select “save image as” from the right click menu.
  3. Download the image to your computer.
  4. Upload the image to your email marketing program or social media post.
  5. Use the webinar details on this page to create your own version of what this webinar is about and why you think your contacts will find value in this webinar.
  6. Remember to grab the webinar registration link and add it to your announcement.

The Power of an Effective Brand Image

Live Webinar Date: August 20, 2019 Register Here Learn why having a clear brand image is the first step to unifying all your marketing.

David Smith, president and founder has over 20 years experience in non-profit, government and corporate settings both as a digital marketing contractor and an inside marketing project lead. He works with clients to create a brand, marketing strategy and goals, then brings in and manages the talent and resources towards goal achievement. For many years David was a freelancer. Review his skills and work: https://1stInsightCommunications.com

David’s background equips him to guide team projects with excellence. More about David Smith…

David Smith
President, Marketing Strategy
and Project Leadership

Ed Faruolo, has an exceptional track record for creating and securing sustainable market opportunities for new and existing business ventures.  Ed’s consulting clients actively seek him out to quickly evaluate and design the fastest path to sustainable customer growth and engagement.

Ed’s highly rated workshops are used by Fortune 500 companies, as well as small/mid caps and start ups. He served as Chief Marketing Officer for CIGNA corporation where he drove the brand strategy to transition them to a tier 1 player in the global health benefits business. More about Ed Faruolo…

Ed Faruolo
President of VitaLincs.com
Brand Strategy Expert

In This Webinar You Will Learn…

  • What is a brand image?
  • Why is a brand image your most powerful low hanging fruit.
  • The basic elements of a brand image.
  • How to intentionally create a brand image that will empower all your marketing.
  • What are client and team focus groups and how do these guide creation of a powerful brand image?
  • How to activate your brand image in all your marketing.

Benefits of Attending This Webinar

  • Increase the effectiveness of every marketing activity.
  • More effectively target your marketing activity.
  • Experience greater marketing results.

Webinar Notes

Content…

Webinar Slides

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed FaruoloPower of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed FaruoloPower of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Power of an Effective Brand Image Webinar by David Smith and Ed Faruolo

Webinar Advertising Flier

Directions:

  1. Right click on image below.
  2. Select “save image as” from the right click menu.
  3. Download the image to your computer.
  4. Upload the image to your email marketing program or social media post.
  5. Use the webinar details on this page to create your own version of what this webinar is about and why you think your contacts will find value in this webinar.
  6. Remember to grab the webinar registration link and add it to your announcement.

The Low Hanging Fruit, Tactics to Fit your Strategy

Live Webinar Date: August 6, 2019 Register Here Why the low hanging fruit? It is the opportunity to put your business into motion and figure out short term tactics into your overall long term strategy.

David Smith, president and founder has over 20 years experience in non-profit, government and corporate settings both as a digital marketing contractor and an inside marketing project lead. He works with clients to create a brand, marketing strategy and goals, then brings in and manages the talent and resources towards goal achievement. For many years David was a freelancer. Review his skills and work: https://1stInsightCommunications.com

David’s background equips him to guide team projects with excellence. More about David Smith…

David Smith
President, Marketing Strategy
and Project Leadership

Katia Di Egidio, CEO, is an accomplished business growth expert with 20 years of professional experience within diverse industries and has a proven track record leading Quality and Performance Improvement in complex organizations. She is a bilingual, multicultural, dynamic professional with high integrity and passion for results including the creation of profitable business growth through innovative sales and marketing programs, customer focus, product innovation and operational efficiencies that drive optimal business performance.
More about Katia Di Egidio…

Katia Di Egidio
CEO, Business Growth Acceleration

In This Webinar You Will Learn…

    • How to evaluate success: Know why the strategy succeeded so you can repeat that success.
      How to decide on the best low hanging fruit strategy to launch first.
      How to identify key low hanging fruit strategies for your business.
      Why are they valuable?
      What are low hanging fruit marketing strategies?

Benefits of Attending This Webinar

    • Put yourself and your business in motion. This is the most important aspect: make the decision and deal with the outcome.
      Get an opportunity to work on the six gears of your business.
      Understand how to fit tactics into your strategy.

Webinar Slides

Low Hanging Fruit Tactics to Fit Your Marketing Strategy

You Can't Steer Marketing That is Not in Motion

David Smith President of Marketing Department LV, LLC

Katia Di Egidio CEO of Marketing Department LV LLC

More About Katia Di Egidio CEO of Marketing Department LV LLC

Activating The Six Gears In Your Business

Long-Term vs. Short Term Low Hanging Fruit Marketing Tactics

Business Growth Solutions Sales and Marketing Strategy and Tactics

4 Characteristics of Low Hanging Fruit Marketing Tactics

Examples of Low Hanging Fruit Marketing Tactics

Examples of Long-Term Marketing Tactics

4 Ways to Identify Low Hanging Fruit Marketing Strategies

 

The Value of Low Hanging Fruit Marketing Tactics is in the Results

Get Your Marketing in Motion Webinar Presentation Team 001

Get Your Marketing in Motion Webinar Presentation Team 002

Your Toolbox for Tracking Low Hanging Fruit Marketing Strategies

How to Evaluate the Success of Your Low Hanging Fruit Marketing Strategies and TacticsWebinar Schedule for Get Your Marketing in Motion by Marketing Department LV, Las Vegas

Upcoming Webinar in Get Your Marketing in Motion Series by Marketing Department LV, Las Vegas

How to Contact David Smith and Katia Di Egidio

Webinar Notes

Low Hanging Fruit Tactics to Fit Your Strategy

David Smith & Katia Di Egidio

Get in Motion!

  • Utilize Low Hanging Fruits
  • You Can’t Steer Something That’s Not in Motion!
  • Put yourself and your business in motion. This is the most important aspect: Make the decision and deal with the outcome.
  • Low hanging fruit tactics enable you to achieve momentum.

Who is David Smith?

President and founder of MarketingDepartmentLV.com, and NetworkLasVegas.com.

Over 15 years providing digital, content marketing and relationship networking services.

3 Marketing Challenges Faced by Businesses:

  1. Locate the best marketing vendors.
  2. Manage the marketing vendors.
  3. Coordinate the work of the marketing vendors.

If unsuccessful:
The result is mediocre marketing activity performance along with continually restarting marketing programs (new website, new social media approach…etc.).

MarketingDepartmentLV Mission:
To ensure that Las Vegas businesses spend less effort on their marketing while getting better results through outsourcing their marketing department.

Are you a hiking enthusiast in the Las Vegas area? View David’s website: LasVegasAreaTrails.com

Who Is Katia Di Egidio?

  • CEO – AitaK Solutions & MarketingDepartmentLV
  • Author of the book
    “The Essence of Your Business is YOU”
  • Over 25 Years of experience in business consulting, coaching and mentoring
  • Motorcycle Racer
    • Expert in Speed
    • Take Control of Your Business
    • Business Growth Expert and Marketing Strategist
    • Contributor for The Six-Figure Coach Magazine

Six Gears in Your Business

  1. Strategy
  2. Sales & Marketing
  3. People
  4. Operations
  5. Systems
  6. Business Financials

Long-Term vs Short-Term Business Growth Strategies

Long-Term Business Growth Strategies

  • Your objective:
    • What are you ultimately trying to achieve?
  • Your exit strategy or end game
    • Transition, valuation, structure

Short-Term Business Growth Strategies

  • Planning and execution:
    • How are you going to get there?
    • Are your tactics in line with your strategy?

Business Growth Solutions

Sales and Marketing Strategy and Tactics

  • Leads
  • Conversions
  • Transactions
  • Pricing
  • Profits

What Are Low Hanging Fruit Tactics?

  • Short-to-Immediate Time Frame
  • Low Effort Compared to Higher Return
  • Little Training or Preparation
  • Simple vs. Complex

Examples of Low Hanging Fruit Tactics

  • Optimize Domain Registration
  • Refine Elevator Speech
  • Up-sell current and past clients
  • Update website content
  • Manage internet reputation
  • Optimize existing YouTube videos
  • Give employees a party.
  • Send thank you notes to clients

Longer-Term Tactics

  • Create new networking connections.
  • Create a joint venture arrangement with another business.
  • Redesign your website.
  • Launch a marketing campaign.
  • Create a new product line.

4 Criteria to Identify Key Low Hanging Fruit Strategies

1. Fit Current Skills

  • List your top skills

2. Fit Current Budget

  • What can you afford to do on this month’s budget?

3. Fit Current Inventory

  • What is market ready now?

4. Fit Ready Market

  • Who is ready to buy now?

The Value is in the NOW Results

  • You may produce greater results in the long term, but they won’t pay this month’s bills!
  • Leverage short term tactics to finance longer-term programs.

Your Toolbox

How to check that you are watering your low hanging fruits…

  • Profit and Loss
  • Balance Sheet
  • Cash Flow Statement
  • Operating Budget
  • Ratios and Trends

How to Evaluate Success

Know why your tactic succeeded and fits your strategy.

  • Elevator Pitch
  • Existing Clients
  • Customer Appreciation
  • Affiliate Marketing
  • Social Media
  • Branding
  • Blogging

Webinar Schedule: 1st & 3rd Tuesday 9-10am

Next Up: 8/20/2019

The Power of an Effective Brand Image

David Smith and Ed Faruolo

  • Learn why having a clear brand image is the first step to unifying all your marketing.

Webinar Advertising Flier

Directions:

  1. Right click on image below.
  2. Select “save image as” from the right click menu.
  3. Download the image to your computer.
  4. Upload the image to your email marketing program or social media post.
  5. Use the webinar details on this page to create your own version of what this webinar is about and why you think your contacts will find value in this webinar.
  6. Remember to grab the webinar registration link and add it to your announcement.

Join a Webinar by Phone:

1 720 707 2699 US 1 646 558 8656 US (New York) Meeting ID: 288 771 093

Webinar replays will be available by Friday following each webinar.

Webinar Schedule: 1st & 3rd Tuesday 9-10am

Aug 6, 2019: The low hanging fruit, tactics to fit your strategy – David Smith & Katia Di Egidio
Aug 20: Business Systems and Automation – Gordon Jones
Sept 3: Creating Multiple Income Streams – Stan Shields
Sept 17: Creating a 5-Star Online Reputation – Debbie Kluska
Oct 1: Outsource Your Marketing to Multiply Effectiveness – David Smith
Oct 15: The 6 Gears in Your Business – Katia Di Egidio
Nov 3: Social Justice and Marketing – Ed Faruolo
Nov 19: Creating a Corporate Video Marketing Strategy – Richard De Paso
Dec 3: Creating a Self-Organizing Website – Tori Jones
Dec 17: Leveraging Media for Business Growth – Guy Dawson
Jan 7, 2020: Creating a Small Business Video Marketing Strategy – Devin Sheffield
Jan 21: Equipping a Powerful Business Team – Shermara Walker
Feb 4: Designing a Social Media Marketing Strategy – Katie Waechter
Feb 18: Bringing Your Portrait to Life – Josh Line

An Opportunity to Establish New Marketing Momentum and Grow Your Business

One of the most rapid ways to create business growth is to get in motion by activating one or more low hanging fruit growth strategies. These are strategies designed to produce large results with the smallest investment of time and resources. The 16 business development experts of The Marketing Department in Las Vegas each present their best strategy for taking a small action designed to produce big results and propel your business forward.

Both Informative and Very Practical

We’ll invite attendees to set and track business marketing goals. Those who attend regularly, set and track their business marketing goals may expect to begin seeing results by the end of this webinar.

Webinar Series Time & Registration

August 6, 2019 Through February 18, 2020 Every 1st & 3rd Tuesday, 9-10am

Upcoming Webinar

Series Opener: Low Hanging Fruit Tactics to Fit Your Strategy 9-10am, Tuesday, August 6, 2019

Webinar Advertising Flier

Directions:

  1. Right click on image below.
  2. Select “save image as” from the right click menu.
  3. Download the image to your computer.
  4. Upload the image to your email marketing program or social media post.

Ongoing SEO Improvement Case Study

This SEO Improvement Case Study compares 2 websites/domains both created on 7/20/2018 and located on the same server. I’m going to use this article to record my SEO actions and track results. You’ll see which actions produce the best most rapid results. I have control over both websites as the owner. Return often to see new SEO improvement actions and their results.

SEO Comparative Case Study between NetworkLasVegas.com and MarketingDepartmentLV.com
Read More »

Creating a Positive, Engaging Team Culture

Live Webinar Date: March 3, 2020 Register Here Explore the value, strategy and benefits of creating a positive, engaging team culture in establishing a business positioned for sustainable growth. This is the second part of the popular webinar delivered by Shermara on January 21st, 2020. Shermara will explore the elements of a healthy company culture; how to clarify team roles, responsibilities and expectations; how to hire and onboard well; communicate more effectively with your team; provide effective feedback; handle closure and transition gracefully and increase employee retention.

Webinar Replay Video Will Go Here

Shermara Walker is an HR expert who has dedicated her career to advancing the HR community. Her primary focus is helping businesses grow through recruiting, equipping, managing and inspiring their teams to adopt a high-performance culture. She provides small and newly established businesses with cost-effective, results-oriented human resource management services, ensuring & exponentially increasing the organization’s success.

More about Shermara Walker…

Shermara Walker
HR Consulting & Services

In This Webinar You Will Learn…

  1. How to effectively define positions, responsibilities and expectations
  2. Hiring well
  3. Onboarding well
  4. Managing and Communicating
  5. Checking in, tracking performance against expectations
  6. Handling closure and transition gracefully

Benefits of Attending This Webinar

  • You’ll create a workplace that is more productive, happy and enjoyable.
  • You’ll find it easier to attract top talent.
  • You’ll experience greater employee retention.

Webinar Slides

Webinar Notes

Webinar Advertising Flier

Directions:

  1. Right click on image below.
  2. Select “save image as” from the right click menu.
  3. Download the image to your computer.
  4. Upload the image to your email marketing program or social media post.
  5. Use the webinar details on this page to create your own version of what this webinar is about and why you think your contacts will find value in this webinar.
  6. Remember to grab the webinar registration link and add it to your announcement.