Includes complete email marketing set-up:
- Initial planning session - review overall marketing goals and strategy - make suggestions - basically onboard myself with Mike Ives' goals and plans
- Gain and organize all account access information
- Set up Active Campaign account for email marketing broadcasts
- Import contact list; Sub-divide list for particular audience groups if given that information from Mike
- Create an email marketing template
Important key for success is for Mike to personally contact (phone call) people on his email list to introduce himself and Vendors for Veterans. David will help Mike design a script for these calls. This is included in the start-up fee. This personal connection will dramatically increase email open rate and response rate, along with giving Mike valuable information to integrate into his ongoing plans.
Mike, please send me a good professional photo (headshot) of yourself as this will also dramatically increase response rate for all your communications as people tend to buy the person even more than the product.